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Tag Archives: Samsung Galaxy SII cell phone

Moshi for iPad
  • Apple Attempts to Block Galaxy Tab
    Posted on December 19, 2011 by Pure Mobile

    By Aldo Panessidi

    Apple Attempts to Block Galaxy Tab

    While Apple has been focused on undertaking aggressive patent related litigation against Samsung.... the latter has turned the tables, using the moment of this highly charged war into its advantage.  As a result, Samsung Galaxy SII cell phone and their Galaxy tablet has gained strong market position as the alternative to Apple's iOS lineup.

    Recently, Samsung launched a new advertising campaign targeting Apple iPhone 4S... portraying iPhone users as mindless sheep lining up in droves for hours at end to get the new iPhone 4S which looked liked and had little improvement on their older iPhone 3G.  On the flip side it portrays the true sophisticated  hipsters opting for the more unlocked cell phone - the  feature-laden Samsung Galaxy SII sporting a large visual display and 4G speeds.  View Samsung's  advertisement in the following Vidoe.

    Always poised to take advantage of public relations and marketing opportunities,  Samsung is directly speaking to Apple's litigious strategy in an effort to increase market positioning.

    To this end, Samsung ran a full page advertisement 'The Tablet Apple Tried to Stop" in the Sunday's edition of The Sun-Herald one of Australia's most read papers... alluding to the Samsung Galaxy 10 Tablet

    Samsung’s Galaxy Tab 10.1 features a 10.1-inch display, a dual-core processor and Google’s Android Honeycomb operating system. According to Apple, the slate also features a design that “slavishly” copies its popular iPad tablet and technology that infringes on multiple Apple-owned patents.  Leaving your valuable mobile devices unprotected is risky!  Protect your devices from scratches and blemishes with our stylish top brand bags, sleeves and cases accessories.

    Defending its products against Apple’s numerous lawsuits continues to cost Samsung a tremendous amount of money, Samsung has placed $200M aside to continue its litigation strategy.  Nonetheless, Samsung's strategy seems to be working in their favor as they have has just edged past the iPhone in consumer perception (adults 18+), likely powered by their new set of ads bashing the Apple fanboys who camp out for hours to buy the new iPhone.”  The latest trend setting fashionable cases and skin accessories express your unique style.  Make your mobile devices stand out.  Customize your look - how cool can you be?

    Market research firm YouGov reports on brand perception that:

    Apple Attempts to Block Galaxy Tab

    The downward and upward perception movement of the iPhone and Samsung respectively is driven mostly by adults 50+.  Samsung and iPhone were measured with YouGov BrandIndex’s Buzz score, which is determined from asking respondents: "If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?"
    YouGov BrandIndex measurement scores range from 100 to -100 and are compiled by subtracting negative feedback from positive. A zero score means equal positive and negative feedback.   The iPhone’s buzz score began sinking around November 28, with a buzz score of 33 – the current score is 25. Samsung, whose buzz score was 19 compared to the iPhone’s 29 on October 3rd, is now at 26.

    Samsung appears ready to take Apple on both in the courtroom and in the eyes of consumers, and the company is making progress on both fronts.  Enhance your mobility... turn your device into a power tool.  Discover select memory and electronic accessories specifically designed to make your devices functionally efficient and performance rich.

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  • By Aldo Panessidi

    While the mobile carrier options are different, the mobile device brands, their popularity, and availability are very comparable between the US and Canada. In particular the convenience of unlocked cell phones which better serves mobile consumer in North America with the freedom to choose their service provider  and subscription plan that best meets their lifestyle needs.

    So what are the trends and popularity for this year? Two words: Samsung cell phones and Android. According to research giant ComScore, Android is chipping away at the market share previously held by the beleaguered RIM’s BlackBerry OS… In a short three month period Android captured an additional 4.4% of the market as RIM dropped 4.5%.

    ComScore Report Reinforces Spiraling Smartphone Consumer Base

    Samsung's recent successes have allowed them to gain market momentum thanks to the growing of their  Samsung Galaxy SII cell phone and Galaxy Tablet.   In fact, Samsung’s smart phones account for over a quarter of the mobile devices in the US market today.  This is no paltry amount of handsets based on the newest census of users indicating a whopping 234 million Americans use cell phones. That number is only going up as premium electronic  accessories specifically designed to make your devices functionally efficient and performance rich... turn your device into a power tool.  This whole gambit of new  functionality further help make us multi-tasking masters.

    But what are they really being used for these days? This writer hazards a guess based on personal usage: most everything but talking.  And the increase in mobile device accessories, such as stylus & pens, speakers, headphones & earpieces and special glider gloves continue to highlight shifts in user behaviors.  We use them as the pocket PCs to browse Facebook (and update statuses), indulge in online shopping (after using the bank app to check account balances), fill the social calendar via texting, stream music from Pandora while running, or keeping fidgety fingers occupied while waiting in line with a quick game of Solitaire. Discover the hottest unlocked cell phones.

    As the ComScore report indicates time and again, the collective consumers are driving trends and commerce that the carriers and handset manufacturers cannot ignore.

    Mobile Content Usage
    3 Month Avg. Ending Oct. 2011 vs. 3 Month Avg. Ending Jul. 2011
    Total U.S. Mobile Subscribers (Smartphone & Non-Smartphone) Ages 13+
    Source: comScore MobiLens
    Share (%) of Mobile Subscribers
    Jul-11 Oct-11 Point Change
    Total Mobile Subscribers 100.0% 100.0% N/A
    Sent text message to another phone 70.0% 71.8% 1.8
    Used browser 41.1% 44.0% 2.9
    Used downloaded apps 40.6% 43.8% 3.2
    Accessed social networking site or blog 30.1% 32.3% 2.2
    Played Games 27.8% 29.2% 1.4
    Listened to music on mobile phone 20.3% 21.2% 0.9

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