Consumers haven’t yet weighed in on whether the Nokia Lumia will be some serious competition for Android phones (let alone Apple’s iPhone), but now that a Red Bull app is in the works, it looks like the Nokia/Microsoft partnership might get a nice boost.
Red Bull just announced that it will release the World of Red Bull app exclusively in a Windows Phone 8 version for the Lumia and Nokia’s Series 40 debuting later this year. The Red Bull app lets you pull your favorite content, Red Bull athletes and stories into a customizable platform. The app, also known as “My Red Bull,” has a nice mapping feature for spontaneous meetups.
This is a big deal because developers aren’t yet clamoring to create apps for Microsoft’s Windows Phone 8 OS. Since the Nokia phones that run on that OS haven’t caught on with consumers, developers are slow to do the app designing.
Microsoft is trying to help the stalemate by paying developers to give some attention to Windows Phone 8-version apps. But they’ve got a huge mountain to climb. Apple’s App Store inventory totals more than 700,000 apps and Google Play has crossed the 600,000 mark for Android devices. Microsoft is the laggard at 100,000. Still, that’s a pretty good start for a brand new system on a limited number of devices.
What do you think? Would a Red Bull app (and more like it to come) be enough incentive to consider switching to a Windows Phone 8 device?