Last time we checked in with Beats by Dre, the high-end headphones were all the rage among equally high-profile names. Everyone, from Gwen Stefani to Lil Wayne, and even the Biebs was sporting a pair, making them one of the hottest brands of its kind on the market.
But the top of the line headphones are about to get down and dirty, extreme sports style, in a new collaboration with Swedish company POC, a maker of protective sports gear. Ladies and gentlemen, behold the new Receptor BUG Helmet.
This brand spanking new snowboarding helmet comes with a pair of Beats by Dre built right into the neckroll.
"With the remote control, compatible with most smart phones, you can take calls and switch songs and adjust volume right from the cord. No more fumbling with gloves to find your cell phone or music player," says POC.
Of course you also get the Beats promise of sound clarity and quality that they make with all their heaphones and earbuds.
Of course, this is by no means the first ski or snowboard helmet to incorporate headphones for listening while you ride the slopes. But it's an interesting, though not really surprising, collaboration for the Beats brand, which has already caught on in the world of pro sports. (Lebron James already has a pair.)
But now we may start seeing Beats by Dre become as popular with extreme sports enthusiasts they are with recording artists, maybe even picking up a famous pro snowboarder to promote the brand along the way.