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Tag Archives: Playbook Tablet

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  • RIM begins new round of layoffs
    Posted on June 26, 2012 by Pure Mobile

    By Aldo Panessidi


    RIM begins new round of layoffs


    We’d heard back in April that RIM, the manufacturer of the BlackBerry smartphones including the Bold Touch 9900, Bold 9790 and Curve 9360 as well as the Playbook tablet - had planned a new round of employee layoffs, this in addition to the 2,000 employees who have already lost their jobs this year.


    Ironically, the new layoffs have begun almost one year to the day that The Waterloo Record reported last year’s RIM layoffs that were necessary to cut costs. In this new round, RIM plans to lay off at least 10% of its global workforce.


    RIM is pinning most of its hopes for a future on the BlackBerry 10 smartphone, but until that phone is on the market, RIM’s sales are going to continue to languish. In a recent interview with The Waterloo Record, a RIM spokesperson revealed this: “RIM has committed to achieving significant efficiencies and operating cost reductions over the course of this fiscal year. Our financial target is to drive at least $1 billion in savings by the end of fiscal 2013. Headcount reductions are part of this initiative.”


    Rim’s spokesperson said the current round of job reductions could see as many as 6,000 cuts as RIM tries to achieve $1 billion in savings by the end of fiscal 2013.




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  • RIM Rebrands BBX as Blackberry 10
    Posted on December 8, 2011 by Pure Mobile

    By: Aldo Panessidi


     


    A lingering black cloud seems to be looming over Blackberry-maker RIM.  Starting with their announcement of a huge write-off on its Playbook Tablet, then having one of their company executive facing legal charges following a stampede at new device launch in  Indonesia and just last week having  two executives behaviour divert a plane.  Most recently, RIM was forced to rebrand their next-generation BBX platform to BlackBerry 10 after a trademark dispute with Basis of Albuquerque, New Mexico.


    RIM Rebrands BBX as Blackberry 10


    Our sources indicate that software company Basis International released a statement saying that a US federal court in Albuquerque has granted a temporary restraining order against RIM, barring it from using Basis' BBX trademark.  The judicial injunction officially bars RIM from using the trademark at its Asian DevCon conference on Wednesday and Thursday in Singapore.  This conference typically introduces a plethora of innovative protective solutions and premium electronic accessories from the industry's most respected and leading brands.


    "RIM doesn't typically comment on pending litigation, however RIM has already unveiled a new brand name for its next generation mobile platform. As announced at DevCon Asia, RIM plans to use the 'BlackBerry 10' brand name for its next generation mobile platform," RIM said.  Leaving your valuable mobile devices unprotected is risky!  Protect your devices from scratches and blemishes with stylish top brand accessories.


    RIM Rebrands BBX as Blackberry 10


    Research in Motion is counting on the BBX platform technology to revive its BlackBerry franchise, yet, it seems that is has run into trouble even before the company could install the system in its latest BlackBerry smartphone line.


    Albuquerque-based Basis International claims the "BBX" name is protected by trademarks it holds and that they had earlier threatened to take legal action against RIM unless it stopped using the moniker.  Moreover, Basis said RIM had refused requests to stop using the moniker at the DevCon conference, which resulted in the company filing for the temporary restraining order.  BAs for Blackberry, BX had been the planned name for the software that would power the phones, which will mark a transition to a form of the QNX operating system presently used on the PlayBook Tablet.


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