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Moshi for iPad
  • The bright and colorful Nokia Lumia 920 line is coming in November, but only to AT&T

     


    It's big, it's bright, it's beautiful, and it's coming in November – but only to AT&T?


    Nokia recently unveiled the Lumia 920 at a press event in New York last month. But as TechCrunch and many others reported today, the company just announced that its flagship Windows Phone 8 device would be coming exclusively to AT&T in November, along with the Lumia 820.


    TechCrunch seems to have anticipated this news, brushing it aside to focus instead on how great they think Nokia's new smartphone is:


    "The Lumia 920 has just about everything you could ask for in a smartphone, with a 4.5-inch 720p display, a 1.5GHz Snapdragon S4 processor, a relatively large 2,000mAh battery, and of course, the heady combination of Windows Phone 8 and Pureview imaging."


    But others, like Gizmodo, are taking issue with the Nokia's recent deal with AT&T, calling the exclusive "dumb" and citing 5 reasons why.


    According to Gizmodo, the deal is going to hurt Windows Phone 8, and that "the premier Windows Phone device of the year [...] should be made available to as many U.S. shoppers as possible."


    Captain Picard facepalms at Nokia's decision to give AT&T an exclusive

     


    Meanwhile, says Gizmodo, carrier exclusives in general almost never work, and that, in particular, the exclusive Nokia gave to AT&T for the Lumia 900 didn't work either. The argument here is that users don't change carriers just for a new smartphone.


    Another reason why Gizmodo is facepalming over the whole deal? They say that the Lumia 920's Qi wireless charging capabilities should be a major selling point, but that it's being downplayed by the fact that their device with Qi won't be widely available.


    What do you think? Is an AT&T exclusive on the Lumia 920 a good idea? Leave your opinion in the comments section.




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  • By John Castell


    T Mobile


    T-Mobile is looking to make bold moves that could potentially be game changers. In an increasingly competitive field that is being predominantly shaped both technology and device manufacturers rather than the telecommunications companies themselves, it is any wonder that T-Mobile is looking to change the game than continue to struggle with the rules of engagement as they currently stand.


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    So, when T-Mobile’s chief marketing officer, Cole Brodman voiced strong opinions relative carrier subsidies by claiming they adversely affecting the mobile industry... his words had deep and reverberating echoes.


    According to Mr. Brodman, these subsidies are doing more damage than good to the mobile industry. He explained it as “It actually distorts what devices actually cost and it causes OEMs, carriers — everybody to compete on different playing fields, and I think it is really difficult, especially from a consumer perspective, because it causes consumers to devalue completely the hardware they are using […] It is amazing hardware, but it has become kind of throw away. So, it is unfortunate, you’ve got dual-core, multiprocessor devices with amazing HD screens that get thrown away at 18 months.”


     


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    And to be fair, he has a point. We live in an era of consumption and instant gratification. If something new comes out, we want the bragging rights of being the first of our friends and family to have said technology - the Apple product lines exemplifies this consumer appetite.  The subsidies make it easier to underuse and undervalue the hardware in our hands because it is relatively easy and inexpensive to replace when signing multi-year contracts with purchase. Still, there are battery, memory and other accessories that, Cole Brodman, spoke at the most recent GeekWire technology summit in Seattle and voiced opinions about carrier subsidies that are contrary to the norm, it was an expectedly unexpected move t can extend the life and functionality of these devices.


    In fact, this may well be revolutionary talk to the current regime. With unlocked cell phones consumers can choose a carrier based on service and best plans. If the telecommunications carriers played by that game, consumers would have more choice and carriers could do what they do best: provide service at a reasonable price.


    If the other carriers choose to not follow suit, this kind of move is risky. Brodman believes that if subsidies are removed, the company could compete without the iPhone 4S series as they “have fantastic alternate choices” spanning Android, Windows, and RIM platforms.



    This post was posted in General and was tagged with telecommunications, technology, T-Mobile, subsidies, carrier

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