By Aldo Panessidi
According to analytics firm NPD, Android managed to steal the top spot from iOS by a sizable amount following Q4 last year, making Google's mobile OS the more popular choice amongst newcomers to the smartphone market.
First time smartphone buyers between October and December 2011 opted for an Android-based phone over an iPhone... that is 57% purchased an Android device, followed by 34% opting for an iPhone while the remaining 9% of buyers went with a different OS flavor.
Smartphone buyers in general, across the same time frame, helped narrow the gap between the two front runners, but Android still came out on top with 48% of the market over the 43% belonging to iOS users.
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When one considers the fact that time buyers are more likely to put extensive thought into their first smartphone purchase and given the plethora of form factors and brands out there running Android, the iPhone might not seem like the obvious choice for everyone. Moreover, while iPhone is currently running on three of the top US carrier networks... Android devices feature on all four of the leading carriers
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Android continues to grow in the US, despite many already proclaiming its over-saturation in the market. Between both Apple and Google, they have accumulated the lion's share of sales, leaving only the scraps to the likes of BBOS and Windows Phone, but all good things must come to an end; the question is, when?
Which mobile OS (and mobile device) do you think is best suited for newcomers to the smartphone market and why? We'd love to hear your thoughts in the comments.