They usually stand for "life's good," but this week, LG's trademark letters stood for something else entirely – "leaks guaranteed."
If you're building a new smartphone, as LG appears to be, you can pretty much assume someone's going to get a picture of it, and that before too long, the whole of the internet is going to see it.
The leak in question this time is what appears to be an LG-made Nexus device. Judging by the leaked photos, which appeared in the XDA-Developers forum, Engaget says the LG E960 "appears to be a variant of the Optimus G – until you realize that it's using software navigation keys, doesn't quite resemble the international or AT&T Optimus G models and is oddly badged as the 'Full JellyBean on Mako.'"
It's apparently got the same "rather boxy design, a 1280×768 4.7-inch IPS screen, a 1.5Ghz quad-core Qualcomm Snapdragon S4 Pro processor, 2GB RAM, 16GB internal storage and that awesome-sounding 13MP camera," says Mobile Syrup.
The device also bears some resemblance to Samsung's Galaxy Nexus, though the E960's corners seem more rounded than those of of the LG Optimus G, and it's backing is flatter, with a sleeker design than that of the Galaxy Nexus.
Meanwhile, says Mobile Syrup, the fact that the E960 has recently passed through FCC certification "showing off PCS and AWS bands for HSPA+ and AWS bands for LTE," hints that the new smartphone is likely to be available on a number of networks, potentially making it "one of the most multi-faceted unlocked phones on the market."