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Tag Archives: Advertising

Moshi for iPad
  • The drama between Apple and Samsung continues outside the courtroom in latest Galaxy S3 ad

     


    What? Did Apple really expect Samsung to sit quietly?


    It's been a good week for Apple, what with its big reveal and overwhelming enthusiasm for the iPhone 5.


    But, despite all the recent glory, Apple's got an enemy. And the thing about enemies is that, as much as they like to kick you when you're down, they're just dying to kick you when you're up too.


    Unless you've been living under a rock, you'll know that the courtroom battle between Apple and Samsung has been raging for the better part of a year now.


    Most recently, the dispute over intellectual property saw Apple win a ruling from the U.S. International Trade Commission.


    But that last ruling is unlikely to put an end to the drama between the two smartphone makers, even if it means taking the fight out of the courtroom and into the streets. In fact, Samsung has done just that.


    Just days after Apple's iPhone 5 unveiling, Samsung's latest ad for the Galaxy S3 takes direct aim at the newest iPhone incarnation.


    The ad, which compares the two smartphones' capabilities, and calls out the iPhone 5 by name, bears the statement: “It doesn't take a genius.” Presumably, the “it” in question is figuring out the Galaxy S3 is "better."


    Samsung's latest Galaxy S3 ad calls out the iPhone 5 by name

     


    The timeliness of the ad, which must have been prepared based on specs obtained before Apple's September 12 unveiling, led 9to5Mac to quip: “you can say a lot of things about Samsung, but one thing you can’t say is that they are slow.”


    Indeed, Samsung pumped that one out pretty quickly. But that's no surprise considering this isn't the first anti-Apple ad the company's run. Back when they were promoting the Galaxy S2, they slammed the iPhone with an ad making fun of Apple fanatics, claiming “the next big thing is already here.”


    This time, however, Samsung's Apple-bashing is more delicately directed at the company, not its users, and that may just work. At the very least, the ad should make people feel smart for choosing a Galaxy, rather than stupid for standing in line at the Apple Store.



    What do you think of Samsung's new ad? Is it tasteful? Accurate? Do you think it'll work? Leave your opinion in the comments section.




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  • According to their latest campaign slogan, OIS is on. But Nokia's marketing team is way off in recent ads for the Lumia 920.


    As Mashable reported the day of the device's September 5th unveiling, Nokia's been left with pants ablaze after two independent bloggers discovered that images and video used to promote the new Lumia 920 were misleading.


    To clarify, the campaign's entire raison d'être was to pump up the Optical Image Stabilization (OIS) technology used for the new Nokia Lumia's “Pure View” camera. The argument here is that OIS makes for better pictures and video.


    The campaign, shot in Helsinki, presents a model in different scenarios, with split screens labeled “OIS Off” and “OIS On.” Obviously, the images and video clips labelled “OIS On” are clearer, and even have a more artistic appeal. The only problem is, they're fakes.


    Light diffractions in the Nokia Lumia 920 campaign images show they can't have been taken with the device

     


    Neither the campaign photos nor the video were shot using the Lumia 920. Instead, a leaked picture of the photo shoot showed artificial lighting and professional equipment.


    Since the story's emerged, Nokia has issued an apology, while still trying to cover its own ass. In an emailed statement, Nokia spokesperson Brett Young told Mashable:


    “The video was produced while the Nokia Lumia 920 was in early prototype and still not ready to show the full benefits of the amazing innovation it contains.”


    An independent blogger posted this photo of the proffessional lighting and camera equipment at Nokia's shoot for the new Lumia

     


    That's like McDonald's saying the Big Mac in their ads only looks so big and juicy because the squashed sandwich you received with your order wasn't ready to display yet.


    Nevertheless, says Young, “while there was no intention to mislead, the failure to add a disclaimer to the video was obviously a mistake.”


    Apology aside, the campaign video now also contains a disclaimer that clarifies the footage is a “simulation of OIS technology.”


    Nokia posted genuine photos on their site taken in low light with the latest Lumia 

     


    Meanwhile, Nokia has posted some real photos on their site that were shot in low light with the Lumia 920 and without “artificial lighting or stands.” These are compared with similar images shot with competitors' devices. Assuming the new Lumia's pictures are the real deal, they do look quite good.





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