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Monthly Archives: February 2012

Moshi for iPad
  • Mac Pro to Sport New Intel Chipset
    Posted on February 21, 2012 by Pure Mobile

    By Megan Fleet


    MacBook Pro New Intel Chipset


    What a nice change of pace to hear news about major improvement’s to Apple’s newest version of its MacBook Pro!   With mobile technology more prevalent in our daily lives, consumers are used to being inundated with updates of the latest tablets, smartphones and the like. And while Apple has done a great job of branding its Macs, we just don’t get as many updates on them.


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    So without further ado, an anonymous source spoke to MIC Gadget about the possibility of Apple switching back to NVIDIA as the primary GPU of its upcoming Mac Pro. That change is not the only one expected with the latest version of the company’s swanky offering. Reports also indicate that the new Mac Pro will sport Intel’s upcoming Ivy Bridge chipset. This will result in a faster, more efficient processor than the Sandy Bridge processor thanks to 22 nanometer transistor technology.


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    These new chips also address the overheating issues that have been problematic with past models with a 30% increase in heat dissipation efficiency. According to the MIC Gadget report there is some testing of 8-core processors with 20MB of cache that would really add some zoom zoom to the Mac Pro.


    As it is typically the more creative and aesthetically driven set that reaches for Macs (artists, musicians, writers and the like), they will be pleased to know that NVIDIA’s “Kepler” platform was chosen for the graphics (this platform is slated to launch approximately the same time at the new Intel CPUs this year). But, as Apple doesn’t plan to unveil its latest Mac Pro line until third quarter of this year, additional details and changes are bound to come our way before the finished product hits shelves. Perhaps we will see peripheral devices at this year’s Mobile World Congress that will tie in Apple’s personal computer offerings to their strong line iYouNameIt.



    This post was posted in Uncategorized and was tagged with MacBook Pro, MacBook, Mac Pro, Intel Chipset, Apple

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  • By Aldo Panessidi


    LG X3 Leaked


    LG’s high-end Android smartphone offerings have been somewhat disappointing in the past.  As such,  when we caught wind of the upcoming LG X3 superphone we were unsure how to react in expectation of this new device.  However, based on the information provided Paul O’Brien of MoDaCo, the anonymously leaked screenshots and benchmarks for this handset, LG may have a winner on its hands when they unveil the LC X3 as their new flagship device at this month’s Mobile World Congress.


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    Through our multitude of industry contacts... we were able to secure information relative the feature list will include:


    • 4.7" HD 1280x720 screen
    • Tegra 3 Quad core processor (1.5GHz on single core, 1.4GHz when on 2-4 cores) + SMP Core (core companion) for IDLE task operations which will save battery life
    • 2000mAh battery
    • 16GB internal memory + microSD slot
    • 8MP camera with ultra fast shutter
    • 1.3MP Front Facing camera

    We were also able to secure some informative screen shots


    LG X3 Leaked Screenshots


    What can we glean from the screenshots?  They suggest that the X3 will have either a lightly skinned version of LG’s overlay running or simply stock Android ICS (4.0.3). The quad-core processor previously mentioned should mean great performance for everyday tasks. And with 16GB internal memory that can be expanded to 48GB thanks to an internal microSD slot, a power processor helps ensure that users have the space to download, stream, and share their music, photos and other data.


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    Interested consumers may look forward to seeing a 2000mAh battery, 8 megapixel rear-facing camera that supposedly rocks an uber fast shutter. The front-facing camera isn’t as impressive, but will get the job done in a pinch. Through in an NFC chip and you can one of those neat NFC chip enable smartphone protective case wallets that bring a new meaning to fashion and function.


    We are optimistic that LG will bring a worthy contender to the Mobile World Congress and dispel the misgivings and fears of those that been scared off by less than stellar mobile OS experiences with LG. If they fall flat, at least we will not be adrift in an Android-less sea of smartphone offerings from other manufacturers.




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  • By Aldo Panessidi


    Cisco Network Forecast


    Riddle me this Batman: what exactly is an exabyte? Technically it is “a unit of information or computer storage equal to 1quintillion bytes.” Wrapping your head around this large of a number is like trying to fathom the national debt of the United States and all of its ramifications.


    Cisco Exabytes per MonthSo when we saw Cisco’s Visual Networking Forecast that shows global mobile data traffic projection for the next five years, the numbers were similarly difficult to swallow: 10.8 exabytes per month. To put it in perspective, this is an 18-fold increase from today’s data consumption. And with 71% of this massive amount of data will be consumed by cloud traffic and the approximate 10 billion mobile Internet-connected devices projected to be in use in 2016.


    Cisco Network Forecast


    With the world population expected to be 7.3 billion, these numbers point to a trend of consumers toting around more than one device. They will be streaming video, data, and music at faster speeds on their tablets, smartphones, iPod, MacBooks and laptops televisions thanks to quickly adopted technology from LTE networks to the actual devices. More specifically, it is the jump in smartphone adoption that is the driving force in these huge data growth projections as this will account for 8 billion of the 10 billion devices expected to be in use.


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    This staggering number of devices and leaps in technology will likely have a domino effect where consumers will require smarter accessories to integrate their devices into daily life without becoming cumbersome. And, with this kind of huge adoption of technology and cloud services, the question of what role the telecommunication giants will have comes into play. Even now we are seeing a shift towards internet-based services and unlocked cell phones that provide consumers with other choices beyond the traditional carriers.


    Wherever the trends and technology go, we will be sure to keep you apprised as they change and shape a different future.




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  • Android Preferred OS in Q4 2011
    Posted on February 15, 2012 by Pure Mobile

    By Aldo Panessidi


    Android vs Apple


    According to analytics firm NPD, Android managed to steal the top spot from iOS by a sizable amount following Q4 last year, making Google's mobile OS the more popular choice amongst newcomers to the smartphone market.


    Android iOS Apple Chart


    First time smartphone buyers between October and December 2011 opted for an Android-based phone over an iPhone... that is 57% purchased an Android device, followed by 34% opting for an iPhone while the remaining 9% of buyers went with a different OS flavor.


    Smartphone buyers in general, across the same time frame, helped narrow the gap between the two front runners, but Android still came out on top with 48% of the market over the 43% belonging to iOS users.


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    Android iOS Apple Blackberry Chart


    When one considers the fact that time buyers are more likely to put extensive thought into their first smartphone purchase and given the plethora of form factors and brands out there running Android, the iPhone might not seem like the obvious choice for everyone.  Moreover, while iPhone is currently running on three of the top US carrier networks... Android devices feature on all four of the leading carriers


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    Android continues to grow in the US, despite many already proclaiming its over-saturation in the market. Between both Apple and Google, they have accumulated the lion's share of sales, leaving only the scraps to the likes of BBOS and Windows Phone, but all good things must come to an end; the question is, when?


    Which mobile OS (and mobile device) do you think is best suited for newcomers to the smartphone market and why? We'd love to hear your thoughts in the comments.



    This post was posted in Uncategorized and was tagged with Google+, Smartphone, Mobile OS, iOS, Android device, iPhone, Apple, Android

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  • By Aldo Paneesidi


    Managing Customer churn as well acquiring new customers is an ongoing problem for all carriers... as such, they make it difficult for customers to switch providers.  To this end, practically all carriers worldwide engage in 'false highly-persuasive' advertising.  They will typically lure consumers with the offer of FREE smartphone and then hook, reel and lock them in with long term service plans that are designed to not only subsidize the cost of the cell phone but provide wireless voice & data services at premium prices.  To further enforce customer loyalty, carriers lock their giveaway phones to only work within their network frequencies - thus making it difficult for consumers to leave them for another carrier.


    In some cases, the programming may be easy to reverse, with the user simply reformatting the cell phone or removing the phone's memory card.   In other instances, the phone may be designed in such a way that it is impossible to use it with another network, with most cell phone brands, like Apple, Blackberry, Samsung, Nokia, Motorola, HTC, LG Mobile and Sony to name a few,  manufacturing specific phones for particular networks.


    In contrast, an unlocked phone are simply handsets that aren't handcuffed to a specific carrier's service package can be used on any network.


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    Unlocking a phone - How it works


    Unlock Cell Phone


    A cellphone handset is like a body without a brain. It can't make calls unless it has a thumbnail-sized chip called a SIM card installed. The SIM card identifies an individual phone on a cellular network so that calls can be routed to it as the handset is carried from place to place, so the owner's account can be billed for air time and long-distance fees, and so on.


    When a phone is bought on a service plan, the SIM card in that phone is linked to the subscriber's ID information for billing. Most carriers lock the phone by programming its software so that it will only work with the SIM card they provide — try to swap it with a card from another carrier because it has a cheaper service plan, for example, and the phone won't recognize it.


    An unlocked cellphone is one that will recognize any SIM card. So if you're travelling in Europe and don't want to incur roaming charges or have every local call billed as long distance by your regular North American cellphone carrier, you can buy a local European carrier's card during your stay and pop it into your regular phone.


    The caveat is that there are two main cellphone networks, and they aren't compatible with one another. One is based on the CDMA standard, which is popular in North America and parts of Asia, and used by Bell and Telus in Canada. The other is GSM, which is used by Rogers in Canada and is the most common cellphone standard outside North America, used by more than 2 billion subscribers in most countries around the world.


    An unlocked phone will work on a compatible network — CDMA phones on CDMA networks and GSM handsets on GSM networks. But many CDMA phones have the SIM card built in, and have to be reprogrammed directly to make the phone work on another carrier's network. Most GSM handsets, on the other hand, have a slot that allows a SIM card to be swapped easily by the user.  As a result, unlocked cellphones available in Canada are predominantly GSM models.


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  • Microsoft OneNote Brought to Android
    Posted on February 14, 2012 by Pure Mobile

    By Megan Fleet


    For all its brand recognition and funding power, Microsoft has not seen a high adoption rate of its mobile software in the past.  However, this year looks to be a new chapter in the company’s move to diversify its end point offerings from traditional PCs, notebooks, MacBooks,  smartphones and tablets. This is being accomplished with partnering with companies like Nokia and BlueStack that will widen their customer base and mobile device sales.


    Android OneNote Microsoft


    Another recent move to accomplish this was bringing OneNote to Apple’s iOS and Android users will have the cloud-synced note-taking app at their disposal as well.  Leveraging this popular organizational tool, Microsoft is spreading its net far by including Apple and Android. And, multi-mobile OS platform availability highlights the changing landscape of customers wanting the device, apps, and mobile OS of their choice which explains the increased popularity of unlocked smartphones.


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    Those with Android 2.3 or above can try out the app with 500 notes for free before having to shell out $4.99 to purchase the full version. With established competition like Evernote, Springpad and the up and coming Catch Notes, OneNote is a solid alternative where end users can edit tables synced from the desktop app and create to-do lists. Other features like photo notes, bulleted lists, check boxes and highlights make for a great experience even though custom tables cannot be made and synced.


    Enhance your mobility and turn your device into a power tool!  Discover select accessories such as; stylus & pens, micro SD memory cards, batteries, docking stations, Bluetooth headsets, data cables and glider gloves all specifically designed to make your devices functionally efficient and performance rich.


    Microsoft looks to be making its move with savvy and has a multi-pronged approach. So, we have yet to see what the Mobile World Congress will bring to continue this trend whether it is with accessories or other technology pairings. Whatever is brought to the table, we look forward to it!




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  • Google Chrome Poised to Change Android
    Posted on February 13, 2012 by Pure Mobile

    By Aldo Panessidi


    The recent “cloud” technology is a buzz word that readers have grown to both love and hate.   What does it mean? How does it work? Well with data centers and internet: iCloud and Google are the poster children for bringing the wonders of the ‘cloud’ to millions of people with their smartphones, tablets, iPods and all the technology that brings it together.  Google’s project to connect these all to the web is called Chromium OS which targets the desktop.   Mozilla is taking another approach with Boot to Gecko (B2G) that will go after mobile devices with a standalone OS on the open web on mobile devices (a major announcement regarding this is expected to be made at MWC).


    Android Chrome Scale


    So, Google’s move to take its Chrome browser to the Android mobile platform doesn’t come as much of a surprise. While this reassures us that Android is not going anywhere as a mobile OS platform, we could soon see the end of native operating systems and the beginning of web operating systems. For, as Google’s Engineering Manager, Arnaud Weber says, “You should have your Chrome experience wherever you are.”


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    What’s the benefit in this change though? The idea is that the open web can replace proprietary, single-vendor stacks like iOS, Android, Windows and all the familiar names when it comes to app development. At the moment, there are hurdles for web developers to build apps for the open web that are equal to native apps, but that too will change and will likely extend to our mobile accessories and peripheral devices.


    The good news is that Chrome for Android is not a watered down version of Chrome. Instead, it is a full blown multi-process desktop browser (approaching our tablets and smartphones as additional endpoints). While it will include HTML5 features and Google’s V8 JavaScript for Android, it doesn’t look like AdobeFlash will be part of the roadmap. So, for streaming media that requires Flash, a media player may be a good device to keep as part of your arsenal.


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    The immediate future hints to Chrome replacing the Android Browser in the coming months and potentially there will be devices that boot to the web at the MWC. But, with the tight control of wireless carriers that fear change and services they cannot charge for (battle royale of roaming and unlocked phones anyone?), the transition of this technology to mobile devices may take a bit longer to reach consumers.



    This post was posted in Google, Smartphones and was tagged with Mobile Platform, Mobile Browser, Chrome, Android Browser, Google, Android

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  • iPhone - A Necessary Evil for Carriers
    Posted on February 13, 2012 by Pure Mobile

    By Aldo Panessidi


    We all agree that Apple’s iPhones are iconic. They have three models on the market compared to Android’s plethora of offerings with a multitude of manufacturers including the Samsung Galaxy S II, the HTC Amaze, the Motorola RAZR Droid and the LG Optimus 2X . But, Apple’s offerings have made it one of the most valuable companies in the world and has handed its partners a brilliantly branded and easily sold product. Add great activation figures every quarter for carriers that sell the smartphone and it sounds like a great partnership for both Apple and the carriers.


    iPhone 4 Black White


    Alas, the reality paints more of a love-hate relationship.   Carriers see the AT&T/iPhone exclusivity model and drool.   No competition from unlocked phones, other carriers, and seemingly one-of-a-kind device fits into the highly controlled model carriers prefer.  This explains why Sprint was willing to guarantee Apple $15.5 billion over four years to sell the iPhone. Then the mobile carrier posted a $1.3 billion financial loss last quarter. Then there is the bad blood with T-Mobile after failed negotiations over the iPhone which has resulted in the carrier offering iPhone users free microSIM cards to give up their 3G speeds and join their network.


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    Recently Nomura Securities analyst Mike McCormack told CNNMoney, “A logical conclusion is that the iPhone is not good for wireless carriers […] When we look at the direct and indirect economics that Apple has managed to extract from the carriers, the carrier-level value destruction is quite evident.” This can be seen with Verizon’s drop in EBITDA service margin from 46.4% to 42.2% since adding the smartphone to its arsenal last year.  Whether iPad sales and service plans can make up for that remains to be seen.  However, they should be able to leverage the equally iconic and addicting Apple accessories.


    Enhance your mobility and turn your device into a power tool!  Discover select accessories such as; stylus & pens, micro SD memory cardsbatteriesdocking stationsBluetooth headsetsdata cables and glider gloves all specifically designed to make your devices functionally efficient and performance rich.


    Alas, for now the iPhone is not going anywhere because of news like Sprint’s: best quarter in the past six years for net subscriber additions which can be attributed to the 720,000 new postpaid subscribers who changed to the carrier to get their hands on the iPhone. And by all accounts, the money should follow with increased price points and the newest iPhone release coming this year.



    This post was posted in Apple, HTC, iPhone, LG, motorola, Samsung, Smartphones and was tagged with unlocked phones, razr, LG Mobile, Galaxy, amaze, Adroid, Samsung, motorola, iPhone, HTC, Apple

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  • iPhone Flaw Highlighted by RIM
    Posted on February 13, 2012 by Pure Mobile

    By Aldo Panessidi


    A recent CTO presentation I attended addressed the changing security landscape we are facing with consumerization  - what I deem to be… (choice of our own devices for corporate and personal use from our smartphones to our tablets.   This brought up the pros and cons of the various operating systems out there: iOS, Research In Motion, Android and Windows.  The graphic associated with the Apple slide was a glass biosphere that was thriving and completely self-contained – the perfectly controlled environment.


    iphone vs blackberry


    This closed environment comes at a price: consumers have little control over their OS and the possibility of customizing to their needs. Requests for changes and customer gripes are eventually addressed. iPhone users now have MMS, multitasking, copy and paste and a full list of other revisions that also make our tablets and media players better. Unfortunately, one issue they haven’t fixed is control over alerts.


    Just imagine an area in settings where custom alerts could be set. Different profile modes where the choice of ring, vibrate, volume, and ringtones can be chosen. Apple could take a page out of RIM’s book; BlackBerry cell phones have long had this kind of alert controls. And, there is room for improvement that could include location-based profile alerts (example, goes to silent in movie theatre) and the like. Perhaps hanit could connect in those settings to all devices on the platform including the iPad, iPhone, iPod, etc).


    No matter if you’d like your Bluetooth turned off when you walk through the door at night or have different rings and notifications based on who is calling or texting, iOS users should have a bit more flexibility with their high-end devices. Moving to an iPhone from RIM and Android was challenging and this writer is still baffled that the handset is simply either “on” or on “vibrate.”


    Research In Motion certainly isn’t competing at the same level as Apple in terms of handsets, accessories and projected sales these days, but this is one area where the Canadian company trumps the iPhone capabilities.




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  • LG Vu Teaser
    Posted on February 13, 2012 by Pure Mobile

    By John Castell


    Remember Zoolander’s impossibly tiny cell phone? At the time smaller was cooler when it came to mobile devices. Impossibly small, then impossibly thin. And now, “bigger is better” is making a comeback.


    At least that’s what we may see from LG at this month’s Mobile World Congress. More than likely, the LG Optimus 3D 2, quad-core X3 will be on display but we also hope to see LG’s Vu. The super-sized, 5 inch phone was the star of a teaser video from the Korean company and boasts a large screen.  Discover  the LG Vu:



    The aforementioned was a simple teaser… whetting our appetite for the LG Vu.    Besides the 5 in 1024x768IPS display, this upcoming Android 2.3 dual-core handset will have a 1.5 GHz Snapdragon S3 processor, 1 GB RAM and 8 GB of internal storage. There are smartphones out there with more impressive specs, but there are removable storage and extra memory for sale out there to accommodate the pictures taken with the Vu’s 8 megapixel camera.   See the entire LG Vu feature list here.


    LG Vu Phone


    Leaving your valuable mobile devices unprotected is risky!   Discover the latest innovative protection solutions… stylish top brand bags, sleeves and cases specifically designed to protect your devices from scratches and blemishes. Tough on the outside, sweet on the inside these brand name protection accessories combine complete device coverage with sleek artistic expression.


    LG has to hope that the Vu has a better sales record than the Pantech Pocket, the most recent Android device that used a 4 to 3 aspect ratio. By all accounts, that smartphone bombed miserably at AT&T. However, LG has been surprising consumer with great cell phones, as such, if launched properly to the consumer market; the LG Vu could be a great alternative to the Samsung Galaxy Note.


    As of now, we cannot say if the Vu will be at the Mobile World Congress, if it is to be brought to North America as an unlocked cell phone, or when it will be available outside of Korea. However, our fingers are crossed to see more of this new device. If the accessories are as intriguing as the possibilities of this handset, LG’s Vu may be a contender.




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