Verizon Wireless recently announced that it will open its own mobile phone applications store on March 29th. The announcement was made this week at the CTIA Wireless convention in Las Vegas. This is an interesting move by Verizon as they are entering an already well established market. Rival companies such as Apple and Google currently already operate their own versions of app stores for the iPhone and various Android based phones.
The aspect of the Verizon app store that is going to be different and hopefully will differentiate Verizon from their competitors is the ability to pay for apps using your cell phone bill instead of having to create a new account for the app store. Currently the way the other app stores works is that a consumer will need to set up an entirely new account to use with the app store and are billed separately. With Verizon’s new store users will be able to make purchases as they please and will just see the charges appear on their monthly cell phone bill which will make paying for the new apps a breeze from your unlocked cell phone.
With big name brands already entrenched in the mobile app store market it will be interesting to see how Verizon makes their initial splash. I will be interested to see how the ability to pay for the apps with your monthly cell phone bill will be received by current Verizon consumers. It certainly does seem to make it much easier to browse the app store and make purchases when all you need to do is confirm your purchase. However, after an initial account set up this is how the other app stores work so there will not be that much difference between the three big app stores.