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Zed’s mobile entertainment content solution to now be used by U.S. Cellular

Music on your unlocked mobile is soon to get a new lease on life as U.S. Cellular is planning on making use of the Master Content Service Provider solution from Zed so as to centralize the way in which such music can be delivered to mobile users. Through the implementation of this service, U.S. Cellular hopes to be able to provide a centralized system through which entertainment content on mobiles can be programmed, marketed, merchandized and distributed, irrespective of whether users access it via their mobile or through the internet.

So what does all this translate into? For end-users it simply relates to having the ability of assigning different ringback tunes to both, individual callers as well as group callers. In other words, in case an individual caller from your contact list calls, a particular ringback will play, whereas for a group contact, another ringback tone would play. At the same time, since this offer is being offered by U.S. Cellular, all U.S. Cellular subscribers would be able to purchase either monthly subscription plans or a la carte plans for the ringtone and ringback service. With the monthly subscription plan, it becomes possible to avail of various discounts on additional purchases over the normal two tones per month. Considering the fact that there are many U.S. Cellular customers in the country, the combination of U.S. Cellular together with Master Content Service Provider solution will definitely be very beneficial.

The Master Content Service of Zed allows all its company partners to boost their revenues and customer base though customer intelligence, portal and multichannel optimization, effective content management. Currently there are more than 32 unlocked cell phone carriers in the world that have already decided to partner together with Zed, U.S. Cellular being the latest arrival. Having more than 10 years in developing digital entertainment technologies for wireless industries makes Zed the one stop solution for most mobile network carriers.

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