A recent Google ad program that received a lot of attention has finally been ended by Twitter after a huge back lash took place after the launch of the product. The new ad system, titled Quickbar, but aptly named “#Dickbar” by Twitter users was quickly shut down by Twitter after receiving a lot of negative press and attention. The new bar only inserted ads into the stream of iPad and unlocked iPhone 4 users. Twitter was looking to put the ads up weeks ago, but thanks to internal testing they had been unable to get things launched as quickly as they would have liked.
Some sources have stated that the “dickbar” was a mistake from the very beginning. The idea had been put together by a junior project manager and had not been approved by a leading executive at the company when it went live. Pinning the bar at the top of the app may not have been the best idea for the young junior manager, as the backlash resulted in a lot of bad press for the company.
This move shows that twitter has not fully decided how they are going to be monetizing their service. Many users are going to be happy with the ad bar being removed from their app on their Apple iphone 4 unlocked. Now one has to question whether or not Twitter knows what they are doing in terms of magnetization. They have always had trouble finding ways to insert ads without insulting their uses, and this is yet another example of a failed magnetization attempt for the company.