The new CEO of Apple, Tim Cook has had an internal e-mail. In the e-mail, he is addressing Apple employees and giving his general stance on the subject. Throughout the e-mail he addressed employee stating that he was excited about the challenges ahead of him and was eager to try and meet the expectations of their users such as unlocked iPhone 4. It was clear that he was trying to calm the atmosphere throughout the company after longtime CEO Steve Jobs stepped down from the position. Rather e-mail he also praised Steve Jobs for being an incredible leader and mentor to him throughout his years at the company, stated that he was confident that the company would not be going through many changes now that he’s taken over.
The e-mail was addressed to all of their 45,000 employees and stated that he cherished the principles and values that Steve had instilled in the company during his time as the chief executive officer. He said that he felt that Steve Jobs had been successful in building a company culture that was different from any other in the world and that he had been a huge part of bringing some of the best products to the table that the world had ever seen.
Much of the e-mail was also addressing the loyal fans that Apple has been able to put together over the years. Keep Apple on the same course, it is ideal that they continue to keep the same friends and raise awareness about their current products such as iPad accessories. The Tim Cook e-mail does not really say anything that you would not expect the say, but does address a number of key issues that the company is going to have to deal with in the coming months without their longtime CEO Steve Jobs at the helm. It will be interesting to see what kind of process the company goes through during the switch.