About a year ago, Google made a splash, acquiring mobile technology pioneer Motorola. Since then, all has been quiet on the Motorola front. Quiet that is, until now. Motorola is set to release its first phone of the post-Google era. The Moto X is a phone that is built on simplicity. It doesn't have the shiniest bells and whistles, but those bells and whistles ring out like a chord together, optimizing this phone's potential with efficiency rather than numbers. It is this that is the calling card of the Moto X. Simplicity.
Built from a conglomerate of input, this phone features the best of what you see in many other phones design wise. Built for the person who maybe can't pinpoint which version of the iPhone they have or what OS is running in their Android phone, this phone looks plain, but it is a blank canvas thanks to the Moto Maker. This service allows you to design your own back panel for your phone from a wide range of materials and in many different colours. This unique design is then built in and shipped from America to you in about two days, resulting in a unique case that Motorola says can be customized in thousands of different ways. It's a really great idea that helps make your phone, your phone. Screen-wise, the Moto X features a 4.7 inch screen packing 316 pixels per inch. While it isn't the sharpest screen available, it is certainly up to the standards of your average phone. It does run into trouble when you get into high sunlight situations though.
Software wise, The Moto X runs on a stripped down version of Android 4.2.2. Jelly Bean. This allows things to look very clean. While the operating system is streamlined, Motorola has made some enhancements to the camera, notifications, and voice commands that should be looked at by Google as new features for future operating systems. A real hit is the Active Display function. This feature essentially pulls up the time and any new notifications when you pull the phone from your pocket. Simple, but something anyone could appreciate. It aint flashy, but it sure is effective.
Maybe it isn't the flashiest, fastest, or biggest phone, but the Moto X delivers when it comes to simplicity and efficiency. This is the perfect phone for the non-tech head who just wants a phone that works, and works well.