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Tag Archives: Xoom

Moshi for iPad
  • Status of Smartphone Penetration
    Posted on December 20, 2011 by Pure Mobile

    By Aldo Panessidi


    As a typical profile... mobile consumers are highly socially engaged, remain continuously connected and rely more and more on their both carrier based or unlocked smartphone's features and applications on a daily basis.


    Smartphone penetration has seen a meteoric rise, spiraling from just 18% in late 2009 to 44% in October 2011.  A recent 'State of the Media: The Mobile Media Report'  conducted by Nielsen indicates that 64% of 25-34 year olds and 53% of 18-24 year olds own a snmartphone and have led in smartphone penetration compared to every other age group since 2009.  The individuals in these generation groups also understand that mobile accessories are designed to protect, personalize and enhance your mobile devices.



    Some of the more popular smrtphones include the iPhone4s, Blackberry bold 9900, Samsung Galaxy S II and the Motorola Droid Razr.   Apple is the top smartphone manufacturer by operating system with 28.6% of the market followed by Blackberry and HTC at 17% and 158% market share respectively.  Android outdistanced every other smartphone platform with an ever-growing 42.8% market share... leading Apple iOS at 28.6%, Blackberry at 17% and Windows at a paltry 5.3% market share



    The top market leaders are also currently jockeying for top position in the tablet market... with Apple iPad 3, Samsung Galaxy Tab 10, Blackberry PlayBook and  the Motorola Xoom.  Enhance your mobility... turn your device into a power tool.  Discover the select accessories, such as, stylus & pens, data cables, batteries, SD micro cards, desktop chargers, earpieces & headsets as well as glider gloves all specifically designed to make your devices functionally efficient and performance rich.


    Currently, Android leads all other platforms in every age group, followed by a strong showing from Apple iOS.





    Although penetration of Android OS and Apple iOS smartphones tend to be slightly higher among those 18–24 and 25–34, older audiences are beginning to own devices previously dominated by younger groups.





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  • Written by: Aldo Panessidi


    It's the most explosive development in the tablet market since the release of the original iPad and the latest apple tablet the iPad2. The launch of the Amazon Kindle Fire represents a major shot across the bow at Apple, according to a new ChangeWave survey which primarily targeted North American consumers.


    Tablet Demand - Plan to buy next 90 daysAccording to ChangeWave demand for tablets this holiday season is three (3) times higher than for the same period last year.


    It seems that today, shoppers have broadened their tablet interest from to include the Kindle Fire from Amazon... you can view more in this consumer demand survey


    The more interesting stat, perhaps, is that more than a quarter of respondents in ChangeWave’s survey who confirmed an imminent Kindle Fire purchase said they would buy the Amazon tablet in place of an iPad.


    “Tablet providers (Iconia, Xoom, Flyer, Galaxy Tab, PlayBook, etc) have failed to gain appreciable traction against iPad’s 67% market share, and iPad 2 should be a popular holiday purchase,” indicated officials at ChangeWave. “However, strong early Fire uptake seems likely, raising speculation Apple now faces a real tablet contender. Survey data says 26% of likely Fire buyers (i.e. of the 5%) say they will delay/put on hold iPad buying. Sustained Fire uptake and ‘buzz’ will depend on consumer/reviewer reactions to Fire’s user experience.”


    Tablet Planned PurchasingMoreover, when asked if they intended to purchase a tablet in the next 90 days, 14% of the 3,043 North American consumers surveyed by ChangeWave said yes. Only 6% said they intended to purchase a tablet in a similar survey conducted in August, and just 4% intended to purchase a tablet in November last year. ChangeWave’s new survey also found that 65% of respondents intended to purchase Apple’s iPad 2, while 22% were eying the Kindle Fire. Only 4% of respondents intended to purchase a Samsung Galaxy Tab, and no other tablet vendor garnered more than 1% of interest among those polled.  We expect consumers that want protect and personalize their devices to  invest in most fashionable and trendy tablet accessories with the latest technology to enhance functionality


    “The launch of the Amazon Kindle Fire is turning out be a real competitive threat to Apple, who until now has almost completely dominated the tablet space,” ChangeWave said. “But the most immediate impact of the Amazon device is on the rest of the competition, where the survey shows it wreaking a devastating blow to a range of second tier tablet manufacturers, including Motorola, RIM, Dell, HTC, H-P and Toshiba.”


    Amazon’s tablet may end up helping Apple in the long run. “The ChangeWave survey shows the Amazon Kindle Fire is going to leapfrog the competition and become the number two product in the tablet market, as long as it can provide a quality user experience,” ChangeWave said.




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