Research In Motion has been experiencing some difficulties over the course of the last few months. The company announced today that they will be laying off a total of 2000 employees, which accounts for about 10% of their total workforce. The company is looking to better optimize their spending, and the workforce reduction is going to be part of their strategy moving forward. They’re looking for rapid growth within the company after quadrupling their workforce over the course of the last five years. The company, most known for their line of Blackberry devices such as unlocked Torch 9800, Bold 9780, etc.. will also be reorganizing some of their top management positions in an attempt to better position themselves moving forward.
A number of executives recently left the company, and it is clear what they’re falling profits that they are looking to head in a different direction moving forward. Recently the company lost their vice president of digital marketing and media, as well as their Blackberry PlayBook Senior product manager. It will be interesting to see what kind of changes they made, as it could give some sort of hint as to their strategy moving forward in the future. Depending on the executives that they bring in, it could give some clues on the type of devices and the direction the company is looking to head.
The company also released a press release regarding their layoffs, stating that they regretted to have to do so but that it was in the best interest of the company. Many in Canada were hoping that the company would be able to turn things around and keep their current workforce, after going through a number of layoffs previously as well. It will be interesting to see if they are able to turn things around with the reorganization of their management and regain market share that they have lost two other companies in recent years.
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