Research In Motion is a company that has heavily targeted the business use of their phones throughout their history, but in recent times has realized that they also need to provide personal use features if they wish to stay competitive in the constantly shifting mobile market. They have continued to lose market share to android devices and have been looking for new ways to expand their features to target more users.
With the announcement of their new “Work Life Balance” technology, the company will be looking for new ways to put together a winning combination, which they hope will be what the Work Life balance provides. The phone marker announced that they would be releasing features that would allow for users to separate work and personal life contacts and data to be separated from one another for more easily access. The new software looks to benefit both the users of unlocked BlackBerry cell phones as well as the companies who use their technology as well.
This announcement shows that they are taking the criticism and feedback from their users safely. Separating the personal and business content has always been something troubling for many users and the hope is that this software, whether in its first or second iteration will be able to provide users with enough features to help them more easily access their data and determine which data is work related and which is not. This is something that many users will find to be beneficial in the long run, and will provide a secure and cost effective way for employees to remain in touch with their personal contacts, but also will limit the loss of productivity as a result. Hopefully the Work and Life balance software will be something that employers find to be useful for their business applications.
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