Despite the old cliché that men do not ever asked for directions, recent stats regarding the most used apps by both men and women show that men typically look for directions more than women do. This comes as a bit of a surprise to those that were expecting other popular applications to rank higher with men. The application data shows that men typically download Google maps more than any other application for their mobile device such as unlocked Samsung Captivate, Samsung Infuse, etc.. . A Google map is then followed by Gmail, which is followed by Facebook and then Google search. All of these different applications all have over 70%, with YouTube coming in the next spot with just over 50%.
The numbers look drastically different when you take women into account. The most downloaded application for women is the Facebook application, being the only application other than the in-flight marketplace that has more than 80% active reach. It shows that women like to be more social with other applications. In second place for the women is Gmail. In third place for the women as Google maps, followed by Google search with YouTube coming in just below 50%.
This shows that men typically use their devices more for entertainment, while women typically use their devices more for social interaction with other people. This is a growing trend that has become one of the most interesting analysis pieces that we have seen in regards to apps for men and women. It is interesting to see just how the two differ from one another in terms of the types of apps that they more typically download and utilize. Other popular apps that were downloaded by both include Pandora radio, Angry Birds, the weather Channel, twitter, and Google+ had climbed above popular applications such as Adobe reader and barcode scanner among men.
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