Acer has long been a key player in the computer world. Their strong showing in the personal computer market space should have indicated a propensity to do well in the tablet market (here is an interesting inforgraphic on Tablet Takeover) the as another “endpoint segment.” So far that is not the case.
2011 saw disappointing sales for the Acer Iconia Tablet, but they are determined to persevere with tablet releases in 2012. Despite this continuation, there are rumors that Acer may be slowing its tablet production in the upcoming year. Acer’s founder, Stan Shih, did state that they are not following trend s of the rumor mill and the company is not ready to give up on tablets. Also, they will be continuing with their smartphone production and have no projects on the chopping block at the moment in contradiction of recent reports.
Will Acer turn to innovative mobile accessories, such as protective bags, sleeves and cases to boost customer loyalty and sales in an increasingly competitive market? The New Year will bring news of this. The manufacturer may take the route of increasing its user base with unlocked cell phones. Or it may attempt to corner markets with signing exclusivity contracts with carriers. This writer’s take is that the smartphone and tablet manufacturer will be better suited to winning over the hearts and minds of the consumer market than riding the coattails of cellular carriers that are easily and frequently vilified by governments and consumers alike.
The founder made sure to note in his statement to DigiTimes that his Taiwan based company was slow to get its start in the notebook market as well. Taking the slow and steady method, Acer did become one of the world’s most recognizable and top PC vendors. Certainly not a competitor to take out of the race precipitously.
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