Not so long ago, when celebrities made an appearance on the red carpet, the talk was of the gorgeous date they had on their arm. But of late, the talk's more likely to be about the new gadget they've got in their hand.
These days, smartphones are celebrities in their own right. And even in paparazzi shots of famous actors and musicians, they often steal the spotlight. So, which devices have the biggest claim to fame, and what A-listers are using them these days?
Pure Mobile took a dive into the glitz, the glamor, and the hardware and found out which smartphones stole the lead roles and which have been given bit parts.
BlackBerry and iPhone – in all its incarnations – seem to be the top celeb cellphone choices.
Apple not only claims a VIP user-base including Jessica Alba, Brad Pitt, George Clooney, Justin Bieber and many more, it's also among the leaders in smartphone market share period. And it just stands to reason that, if millions of ordinary people are dying for the iPhone 5, celebrities might want one too.
Sure enough, Ashton Kutcher already using one. And Brad Pitt brought his out at Cannes to snap pictures of the event. We can only wonder when pal George Clooney will upgrade from his iPhone 4 so as not to be outdone.
But while Apple's iPhone is a smash hit outside of Hollywood, BlackBerry maker RIM has been steadily slowing its user growth. Still, that doesn't seem to have affected its popularity amongst actors, celebutantes and other popular figures.
Eva Longoria also loves her BlackBerry, as do Snoop Dogg (err, Lion), Lady Gaga and Justin Timberlake – all three like to Tweet from a BlackBerrys. So, even though BlackBerry has lost some of its regular audience to Apple and Samsung, it's still one of the top two in Tinseltown.
It's pretty much the opposite case with Samsung. Though the smartphone maker is perhaps Apple's biggest rival these days, the few results we got when searching for celebrities with Samsung devices – like the Galaxy Note or Galaxy S III – were actually from events held or promoted by Samsung.
Sure Ashley Simpson has been spotted with one, but when's the last time anyone even cared she existed? And the Victoria's Secret models shown with the Galaxy Note (above) were actually hired to promote the device.
But who can claim the most famous user? Sure, the word "famous" is subjective, but most would agree that a figure who's known by nearly everyone in nearly every country, has influence on the world stage, and who is important enough to interrupt any T.V. show on any channel whenever he feels like addressing the press would be top choice.
But it isn't just that President Obama uses a BlackBerry, he absolutely loves it! He's been described as a BlackBerry addict, and actually fought for the right to keep his "CrackBerry" once in office.
"They’re going to pry it out of my hands," the New York Times cited him as saying around the time that aides were trying to take it away. He's since been allowed to keep his beloved smartphone, though it had to go through White House encryption standards.
Also, there's little chance that the President could ever be wooed by Apple. The Washington Times reported that, when handed an iPhone by an aide on the campaign trail last month, he looked "befuddled."
Obama seemed unused to the device, saying "Oh, I got to dial it in. Hold on, hold on. I can do this. See, I still have a BlackBerry."