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Tag Archives: Smartphone Market Share

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  • The idea for a “Smartphone” was conceptualized as early as 1973 by Theodore George Paraskevakos introduced combing intelligence, data processing and visual display screens with telephones. The first Smartphone was created in 1994 but the term was not officially coined until 1997 by a Swedish Corporation known as Ericsson. Here's some more interesting and fun facts about Smartphones.


    Top 10 Interesting Facts about the Smartphone


    1.) Android Smartphones are currently the most popular in Japan with more than more than 55% of its users in the country vs. 39% for the Apple iPhone. In other countries Android's popularity includes 41% in New Zealand, 40% in the United States and more than 38% in China but unfortunately it does not dominate in any other surveyed country except Argentina.


    2.) However, the Apple iPhone has a substantial lead in Switzerland with more than 52% iPhone users vs. 23% of Android users. Other countries where the Apple iPhone is extremely popular is Australia where 49% are iPhone users vs. 25% of Android users, Canada has 45% of iPhone users vs. 23% of Android users and 23% of Blackberry users and France has 43% of iPhone users vs. 25% of Android users. Android continues to be the most popular Smartphone operating system, with 38 percent of Smartphone consumers owning Android devices. However, while Android also leads among those who recently purchased a new Smartphone, it is the Apple iPhone that has shown the most growth in recent months.


    3.) More than $187.51 is spent on manufacturing Smartphones including Android and the Apple iPhones. The screen and the memory are the most expensive components of a Smartphone and more than 1 billion Smartphones are expected to be used worldwide by 2016.


    Top 10 Interesting Facts about the Smartphone


    4.) More than 90% of applications that are downloaded are not used more than 10 times,61% of Smartphones are used for games and more than 9% have downloaded a health or fitness applications.


    5.) More than 68% of Smartphone users have accessed maps on a Smartphone is via an application, more than 27% of the 4 billion mobile phones worldwide are Smartphones. Other interesting facts include more than 25% of Smartphone owners go online mostly on their phones and 35% of adults in the United States own a Smartphone.


    6.) According to Gartner Group mobile devices will pass PCs as the access device of choice by 2013. 53% of mobile users would share their location to receive more relevant ads. More than 50% of mobile users watch 3 hours and 37 minutes of video on their phones per month according to Neilsen and more than a 1/3 of American teenager’s text at least 100 times per day.


    7.) There are more than 1.08 billion Smartphone users in the world, out of which, 91.4 million are from the United States. With more than five billion mobile phone users in the world, 1.08 billion are Smartphone users. Of those 1.08 billion users more than 89% of Smartphone users use their smart phones throughout the day, more than 92% of Smartphone users use their Smartphone to send text messages to other phones and more than 84% of users use their Smartphones for browsing the Internet.


    Top 10 Interesting Facts about the Smartphone


    8.) More than 62% of United States Smartphone users are between the ages of 25-34 years old, 50% of Android Smartphones and 43% of Apple iPhone users are younger than 34 years old and 53% of Smartphone users are male and 47% are female.


    9.) The average Android Smartphone users consume the highest amount of data at 582 Mbs a month, while iPhone4S owners on consume 492 Mbs of data a month on average. Whereas Apple iPhone users download the maximum applications per month, which is 48Mbs. Downloading applications is the most popular data usage activity for smartphone users. Singapore has the highest Smartphone application rate.


    10.) On an average day a Smartphone users will spend 25 minutes browsing the Internet, 17 minutes on Facebook or other social networking websites, 13 minutes a day playing games or downloading applications, 16 minutes listening to music, 11 minutes making phone calls, 10 minutes text messaging and 3 minutes taking photographs.




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  • By Aldo Panessidi


    A new report suggests that the popularity of Google’s Android OS is due to peak in 2012. The market will begin a major shift towards a strong Microsoft Windows platform.


    Microsoft Windows predicted to take a big bite out of Google’s Android starting in 2013


    The market research firm IDC just released the details of its latest Worldwide Quarterly Mobile Phone Tracker report. The firm predicts that, while cell phone shipments will reach 1.8 billion units this year (compared to 1.7 billion in 2011), the numbers reflect stalled growth when compared to previous years. The major cause seems to be the beginning of a rapid decline in sales for feature phones. The IDC forecasts the lowest annual growth rate in their sales since 2009.


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    Samsung Galaxy S 3Galaxy S 2, Galaxy S2 X, Galaxy S 2 LTE, Galaxy Tab


    HTC One SHTC One X, HTC One V, HTC EVO 3D, HTC Flyer and HTC Jetstream


    Nokia Lumia 900 and Nokia Lumia 800


    Motorola Droid RAZR, Motorola Defy, Motoluxe, Motorola Xoom


    Sony Xperia U, Sony Xperia ION, Sony Xperia Play


    LG Optimus L7, LG Optimus 4G LTE and the Optimus Pad


    IDC analyst Kevin Restivo was quoted as saying, “The smartphone parade won’t be as lively this year as it has been in past. The mobile phone user-transition from feature phones to smartphones will continue in a gradual but unabated fashion. Smartphone growth, however, will increasingly be driven by a triumvirate of smartphone operating systems, namely Android, iOS and Windows Phone 7.”


    Microsoft Windows predicted to take a big bite out of Google’s Android starting in 2013


    The smartphone market is expected to continue growing over the next five years, but IDC sees 2012 as the start of a major shift. Android has a big lead in the number of devices sporting its popular OS – predicted to be a 61% share by year-end. Apple’s iOS takes second place with 20.5%, one-third the size of Google’s market. The upstart Microsoft Windows/Windows Mobile will probably end 2012 with a 5.2% share of the market, less than one-tenth the size of Android. By 2016, the IDC says the numbers will look significantly different.


    They predict that smartphone shipments will continue to grow through 2016, but this timeframe will see a big decline in Android OS use. It will probably peak in 2012 and then begin to lose significant market share to the Windows Phone platform. Apple’s iOS will probably see some decline as well.


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    Here are the IDC’s predictions. Between 2012 and 2016, Android’s share of the global market will decline more than 7% - from 61% to 52.9%. Apple’s iOS will become slightly less popular, going from 20.5% to 19%. Microsoft will be the big winner, with a quadrupling of its market share from 2012’s measly 5.2% to 19.2% in 2016. This obviously surpasses iOS as the No.2 smartphone platform in the world, not to mention ought to cause Google execs some sleepless nights.


    “Underpinning the smartphone market is the constantly shifting OS landscape,” IDC analyst Ramon Llamas said. “Android will maintain leadership throughout our forecast, while others will gain more mobile operator partnerships (Apple) or currently find themselves in the midst of a major transition (BlackBerry and Windows Phone/Windows Mobile). What remains to be seen is how these different operating systems – as well as others – will define and shape the user experience beyond what we see today in order to attract new customers and encourage replacements.”


    IDC expects RIM’s smartphone market share to stay relatively flat for the next few years. It will probably hold steady at around 6%. Other smartphone platforms can only expect a mere 3% of the market by 2016, down from 7.2% in 2012. Samsung’s Tizen platform makes up the majority of that 3%. Sorry Samsung. Maybe you should concentrate on Galaxy S IV and beyond.




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  • By Aldo Panessidi


    Samsung Defeats Apple


    In just one year, Samsung has taken the top spot from Apple as the world’s largest smartphone vendor. Samsung shipped over 42 million phones in 1Q 2012, as opposed to Apple’s 31 million. For Samsung, that’s a one year improvement in their shipment numbers of 267%!


    Smartphone Market Share 2012


     


    Samsung’s impressive growth doesn’t stop there. The South Korean- based vendor also ousted longtime leader Nokia to become the world’s largest mobile phone vendor by recording a 35% increase in phone shipments during the past year, as opposed to Nokia’s decrease of 24%.


    As you would expect, this kind of growth is translating into big money. Samsung increased its profits by 82% to a record 5.05 trillion in the first quarter of the year.


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    Smartphone Market Share 2012


    According to IDC senior research analyst Ramon Llamas, “Apple launched its popular iPhone 4S in additional key markets, most notably in China, and Samsung experienced continued success from its Galaxy Note smartphone/tablet and other Galaxy smartphones. With other companies in the midst of major strategic transitions, the contest between Apple and Samsung will bear close observation as hotly-anticipated new models are launched.”


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    Samsung and Apple’s gains have come at the expense of Nokia, Blackberry and HTC. Nokia’s shipments fell 15% to capture only 8.2% of the global smartphone market. RIM’s share fell from 13.6% in the first quarter of 2011 to 6.7% last quarter, and HTC’s market share dropped from 8.9% to 4.8%.


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  • By Aldo Panessidi


    Android. Apple. Apple. Android. The mobile OS brands and their respective handset manufacturers are in the grip of a fierce, cyclical competition to be the best and win global mindshare. Which is why we follow the momentum and progress of their sales and innovation so closely. So how did the vendors stack up against one another?   The usual culprits are present: Apple’s iPhone 4S and Samsung’s Galaxy S 2.


    Manufacturer Smartphone Market ShareOEM Market Share


    For the three-month average period ending in December, 234 million Americans age 13 and older used mobile devices. Device manufacturer Samsung ranked as the top OEM with 25.3 percent of U.S. mobile subscribers, followed by LG Mobile with 20 percent share and Motorola with 13.3 percent share. Apple continued to gain ground in the OEM market with 12.4 percent share of total mobile subscribers (up 2.2 percentage points), while RIM rounded out the top five with 6.7 percent share.


     


    Manufacturer Smartphone Market ShareSmartphone Platform Market Share


    97.9 million people in the U.S. owned smartphones during the three months ending in December, representing 40 percent of all mobile subscribers. Google Android ranked as the top smartphone platform with 47.3 percent market share, up 2.5 percentage points from September. Apple maintained its #2 position, growing 2.2 percentage points to 29.6 percent of the smartphone market. RIM ranked third with 16 percent share, followed by Microsoft (4.7 percent) and Symbian (1.4 percent).


    According to the another market research firm, The NPD Group, the top three best-selling smartphones in the United States of last quarter all came from Apple: the iPhone 4S, the iPhone 4, and the iPhone 3GS (which consumers can receive at no cost when signing a contract at AT&T). Two of Samsung’s flagship smartphone, the Galaxy S II made the top 5 list as well. The availability of some of these handsets as unlocked devices likely contributed to their success as well.


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    When diving into the details of this buying behavior, NPD analyst, Ross Rubin, noted that customers are motivated by “a fast processor, improved camera and the Siri speech-driven agent, most iPhone buyers paid a premium for the iPhone 4S, making is the top-selling handset in Q4.” In fact, the latest iPhone 4S outsold its predecessor by a whopping 75% and lapped the iPhone 3GS by a ratio of five to one. Throw in an OS that ties in the number one selling tablets in the world and customer get hooked.


    When looking at the mobile OS platform of choice amongst first-time smartphone buyers, Android won out with 57% - Apple only saw 34% of those first time buyers choose their solution.


    Much as there are solid tech reasons for Apple’s great performance with the iPhone 4S, NPD’s Rubin also outlines the rationale of Android’s growth and popularity amongst first-time buyers. “Android has been criticized for offering a more complex user experience than its competitors, but the company’s wide carrier support and large app selection is appealing to new smartphone customers,” Rubin noted. “Android’s support of LTE at Verizon has also made it the exclusive choice for customers who want to take advantage of that carrier’s fastest network.”




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