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Moshi for iPad
  • With the iPad Mini expected to launch soon, the question is not will people want it, but how much will they pay

     


    It won't be a few weeks until Apple actually holds its iPad Mini event. But the October 23 date can't come quick enough for some who are already speculating about all the details Apple is expected to reveal later this month.


    One of the big revelations we're all waiting for regarding the new mini tablet is how much it will cost. And today rumors that sound at least possible (if not probable) began to circulate about the iPad Mini's price.


    One of the leaks, first reported by German blog Schimanke, reportedly comes from the inventory of Media Market, a European electronics retailer, and sets the iPad Mini's starting price at around €249 (about $322 U.S.) That includes the Value-Added Tax that applies in Europe or on European goods sold in North America.


    German blog Schimanke leaked the reported price of the new iPad Mini: starting at €249

     


    Meanwhile, TechCrunch, which reported on the Schimanke leak, has had the good sense to ask whether this estimate is even remotely possible.


    After having looked into the newest iPad's bill of materials (BOM) cost – which essentially summarizes the total cost of each of the tablet's major components – TechCrunch found that Schimanke's estimate is, in fact, within the realm of possibility.


    The Bill of Materials cost for the newest iPad

     


    Factoring in "Apple’s famed commitment to high profit margins," TechCrunch writes that "the iPad Mini reportedly starts at $316.05 for BOM and manufacturing cost per unit, and is sold for $499, giving a rough margin of $182.95."


    As for the the top of the line devices, "the margin jumps considerably, with the $829 64GB Wi-Fi+LTE iPad apparently carrying a manufacturing cost of $408.70, parts included, for a difference of $420.30."


    We won't really know for sure until Apple officially announces the new device's cost, as it's expected to do at the October 23 event, but it seems likely that it'll be in the neighborhood that the rumors so far have described.




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