By Aldo Panessidi
Nokia CEO Stephen Elop has stated for the record that the company plans to ramp up its efforts in the affordable phone market in a big way by expanding its line of low-price Windows Phones like the Nokia Lumia 900. With the help of Microsoft pricing, Nokia plans to focus its efforts on producing cheap handsets in its Lumia line with a wide range of price points and features. The exact words were that the company "needs to compete with Android aggressively".
Currently the only entry-level phone in the Windows 7 line is the Nokia Lumia 610. Elop noted that there will be more of these devices to come with even lower pricing. The company will be achieving that goal with the help of Microsoft’s "specific support" to get to lower prices than Nokia "had a sight to."
Nokia has to do everything it can to compete on cost in the very competitive low-end Android smartphone markets like China. The battle will be all about price. The company also plans to save costs by refocusing their launches with more ambitious plans in just a few key countries.
Nokia's entry level phones have been its bread and butter for a long time. No wonder it is trying to replicate the same strategy with the Windows Phone OS.
Elop wouldn’t say when we can expect the new line of low-end Lumia’s to hit the market.