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Tag Archives: New York Times

Moshi for iPad
  • Whether by accident or not, Apple seems to time its events to overshadow those of its competitors.

     


    Here's the thing with Apple. Rumors surface, and create a little buzz, until one of its competitors announces news of their own, and the Apple rumor dies. And then wham! Apple comes out and makes the revelation everyone thought they would, trumping all the interest in whatever it was their competitor has just announced.


    Pure Mobile reported yesterday that Samsung has sent out invitations for a special Galaxy Note II event in New York City scheduled for October 24. It's the kickoff to the the new device's world tour, and was likely to get the lion's share of tech reporting and headline space. Until...


    Well, it turns out that the Galaxy Note II will have to share the spotlight, since Apple's just announced it will be holding an event for the iPad Mini – get this – October 23.


    Likely to be unveiled October 23, Apple's iPad Mini is expected to be slightly smaller and slightly cheaper than its predecesor

     


    When we initially reported on rumors of an iPad Mini event, we cited Forbes (among others) who said to expect invitations to start rolling out on the October 10. That makes us only a couple of days behind schedule.


    The New York Times' AllThingsD reports that Apple is likely to officially unveil the new iPad Mini at the event. That's just one day ahead of Samsung's event, and only three days ahead of Microsoft's plans to launch Windows 8. Seems, like Apple is well timed, indeed.


    Apple promised earlier this year that 2012 would give Apple fans "a lot to look forward to"

     


    Meanwhile, says the Wall Street Journal, we can expect more than just a display of the smaller next generation iPad October 23:


    "Traditionally, when Apple unveils its new devices, it offers two things that competitors sometime do not: a specific date for when the device will be available and a specific price."


    But we're already guessing that the new tablet will be cheaper than the full-sized iPad and we'd be willing to stake a fortune on an iPad Mini launch safely before Christmas.




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  • LifeProof's new Nüüd iPad case promises "barely there" waterproof protection

     


    Humankind's fascination with gadgets can only be rivalled by our longstanding fascination with water.


    So, even though we quake with fear at the thought of submerging our iPads, iPhones and other devices, it shouldn't really surprise us that, when people go swimming or surfing, they want to take their tablet or smartphone along.


    We've already seen something of the waterproofing trend from LifeProof – the San Diego-based company boasts what's been called the slimmest waterproof case for iPhone 4 and iPhone 4S.


     


    But now, the New York Times' Gadgetwise blog is reporting on the company's latest in elemental shielding for Apple devices.


    This time, LifeProof has taken its efforts to tablets, with the waterproof Nüüd iPad case. The product gets its name from the fact that there's actually no screen covering – your iPad's naked glass screen is already waterproof, and adding an extra film on top only reduces clarity.


    Instead, the Nüüd case seals around the glass and provides a waterproof backing for the rest of the iPad. There's also access at the bottom for charging and syncing, so you don't have to constantly take the case off and put it back on again.


    As Gadgetwise points out, you still may not want to do any serious snorkeling with your iPad, since it wasn't really designed for that. But the new iPad case is great for poolside, a day at the beach, or any other routine encounter with water.


    You may swear to have never texted on the toilet, but show me the techie who says they've never brought their phone or tablet into the bathroom, and I'll show you a liar. In any case, waterproofing just makes solid sense.


    Any survival expert will tell you that where there's life, there's water. But as we at Pure Mobile know, where there's life, there's also tech.





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