SMS2130 is the new product launched in the upcoming Latin American cell phone TV market by Siano Mobile Silicon, the much talked about cell phone TV receiver chip maker. The chip supports the ISDB-T technology, this technology is also known as ISDB-T “1-Seg.”
The chip suits the exact needs of the of the market of that region as it introduces new optimization levels in cost and performance
Though the SMS2130 will initially launch in Brazil, but soon it will be available in the other Latin American countries including Chile and Argentina.
Until now nearly 40 cities in Brazil enjoy mobile TV, which covers a population of 70 million or more. Currently the services are available free of cost. There are plans of introducing more advance interactive services from 2011.
Availability wise… a few customers are already enabled to get sample chips and Siano stated that they are already engaged in developing electronic products with some of their customers. They are making electronic products including cell phones using the new chip, SMS2130.
It is worth mentioning that SMS2130 is the first of its kind in a totally new product family for the Latin American market. Though Latin America is an unpredictable place with an even more unpredictable market, if Siano can sell their product well it should result in them making a huge profit. Siano-based products have been selling in high volumes in Brazil for a few months now under the leading cell phone operators such as Vivo, Claro and TIM so it can be presumed that their new brand will also prosper. But we have to wait to find out how the story unfolds.