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Tag Archives: microsoft

Moshi for iPad
  • By Aldo Panessidi


    The opinions are flying around the internet about how Microsoft’s Surface stacks up against the Apple iPad 3. Some of the loudest Microsoft critics are insisting that Surface is just an iPad imitation, and not the tablet with the heart of a PC Microsoft that proclaimed it to be just hours ago.


    Does Microsoft’s Surface really challenge Apple?


    According to Topeka Capital Markets analyst Brian White in a note to investors on Tuesday, Microsoft’s debut tablet amounts to an iPad clone. He said, “Last night, Microsoft announced Surface, a ‘new family of PCs for Windows’ that are tablets with some of the functionality of a PC. If imitation is the sincerest form of flattery, the compliments from Microsoft poured down like a torrential storm on Apple last night. At the same time, this event indicates to us that Microsoft is still searching for its own identity in the post-PC era, something that has come naturally for Apple with the rise of the mobile Internet.”


    White said there are enterprise niches that the new Microsoft tablets can fill, but he doesn’t see Surface appealing to the masses. “On the surface, we believe Microsoft’s tablet-related products may have a place in certain parts of the enterprise world that require Windows-based solutions; however, we found little in yesterday’s presentation that would convince us that a consumer would prefer Surface over an iPad.”


    Just competing on price with the iPad is going to be a challenge for Surface. White said Surface will have to come in at a price point that offers a “healthy discount” compared to Apple’s tablets.  He doesn’t see how Microsoft can beat the iPad 2′s $399 price or even the new iPad’s $499. Then there’s the iPad “mini” that’s due to arrive later this year with a price point of somewhere between $250 and $300. As White put it, “that will provide a more cost competitive product for Apple and [open] up a new market segment.”




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  • By Aldo Panessidi


    Nokia CEO Stephen Elop has stated for the record that the company plans to ramp up its efforts in the affordable phone market in a big way by expanding its line of low-price Windows Phones like the Nokia Lumia 900. With the help of Microsoft pricing, Nokia plans to focus its efforts on producing cheap handsets in its Lumia line with a wide range of price points and features. The exact words were that the company "needs to compete with Android aggressively".


    Microsoft helping Nokia produce more affordable devices


    Currently the only entry-level phone in the Windows 7 line is the Nokia Lumia 610. Elop noted that there will be more of these devices to come with even lower pricing. The company will be achieving that goal with the help of Microsoft’s "specific support" to get to lower prices than Nokia "had a sight to."


    Nokia has to do everything it can to compete on cost in the very competitive low-end Android smartphone markets like China. The battle will be all about price. The company also plans to save costs by refocusing their launches with more ambitious plans in just a few key countries.


    Nokia's entry level phones have been its bread and butter for a long time. No wonder it is trying to replicate the same strategy with the Windows Phone OS.


    Elop wouldn’t say when we can expect the new line of low-end Lumia’s to hit the market.




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  • By Aldo Panessidi 


    Microsoft’s ARM-friendly Windows RT operating system launches this fall, but Microsoft is going to make it very difficult for tablet makers to use it and still compete with Apple’s iPad 3 pricing.  Microsoft will reportedly charge tablet makers $85 to license each device that uses its Windows RT.


    Microsoft to add $85 to the cost of tablet manufacture


    VR Zone reported that Microsoft’s pricing was disclosed to them by a number of vendors during the Computex Taipei trade show. All claimed the price would be anywhere between $80 and $95. With that amount added to the cost of tablet manufacturing, ARM-powered Windows RT tablets could cost between $549 and $799. Premium products could be priced between $799 and $899.


    Microsoft’s hardware and software strategy looks like it’s patterned after Apple’s. Both companies want control. Windows RT will come exclusively pre-installed in Windows on ARM devices (or WOA for short).


    It will be strictly limited to WOA PCs built exclusively for Microsoft. Windows apps will only be made available only through its Windows Store.




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  • Microsoft OneNote Brought to Android
    Posted on February 14, 2012 by Pure Mobile

    By Megan Fleet


    For all its brand recognition and funding power, Microsoft has not seen a high adoption rate of its mobile software in the past.  However, this year looks to be a new chapter in the company’s move to diversify its end point offerings from traditional PCs, notebooks, MacBooks,  smartphones and tablets. This is being accomplished with partnering with companies like Nokia and BlueStack that will widen their customer base and mobile device sales.


    Android OneNote Microsoft


    Another recent move to accomplish this was bringing OneNote to Apple’s iOS and Android users will have the cloud-synced note-taking app at their disposal as well.  Leveraging this popular organizational tool, Microsoft is spreading its net far by including Apple and Android. And, multi-mobile OS platform availability highlights the changing landscape of customers wanting the device, apps, and mobile OS of their choice which explains the increased popularity of unlocked smartphones.


    Leaving your valuable mobile devices unprotected is risky!  Discover the latest innovative protection solutions... stylish top brand bags, sleeves and cases specifically designed to protect your devices from scratches and blemishes.  Tough on the outside, sweet on the inside these brand name protection accessories combine complete device coverage with sleek artistic expression.


    Those with Android 2.3 or above can try out the app with 500 notes for free before having to shell out $4.99 to purchase the full version. With established competition like Evernote, Springpad and the up and coming Catch Notes, OneNote is a solid alternative where end users can edit tables synced from the desktop app and create to-do lists. Other features like photo notes, bulleted lists, check boxes and highlights make for a great experience even though custom tables cannot be made and synced.


    Enhance your mobility and turn your device into a power tool!  Discover select accessories such as; stylus & pens, micro SD memory cards, batteries, docking stations, Bluetooth headsets, data cables and glider gloves all specifically designed to make your devices functionally efficient and performance rich.


    Microsoft looks to be making its move with savvy and has a multi-pronged approach. So, we have yet to see what the Mobile World Congress will bring to continue this trend whether it is with accessories or other technology pairings. Whatever is brought to the table, we look forward to it!




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  • By Aldo Panessidi


    Android. Apple. Apple. Android. The mobile OS brands and their respective handset manufacturers are in the grip of a fierce, cyclical competition to be the best and win global mindshare. Which is why we follow the momentum and progress of their sales and innovation so closely. So how did the vendors stack up against one another?   The usual culprits are present: Apple’s iPhone 4S and Samsung’s Galaxy S 2.


    Manufacturer Smartphone Market ShareOEM Market Share


    For the three-month average period ending in December, 234 million Americans age 13 and older used mobile devices. Device manufacturer Samsung ranked as the top OEM with 25.3 percent of U.S. mobile subscribers, followed by LG Mobile with 20 percent share and Motorola with 13.3 percent share. Apple continued to gain ground in the OEM market with 12.4 percent share of total mobile subscribers (up 2.2 percentage points), while RIM rounded out the top five with 6.7 percent share.


     


    Manufacturer Smartphone Market ShareSmartphone Platform Market Share


    97.9 million people in the U.S. owned smartphones during the three months ending in December, representing 40 percent of all mobile subscribers. Google Android ranked as the top smartphone platform with 47.3 percent market share, up 2.5 percentage points from September. Apple maintained its #2 position, growing 2.2 percentage points to 29.6 percent of the smartphone market. RIM ranked third with 16 percent share, followed by Microsoft (4.7 percent) and Symbian (1.4 percent).


    According to the another market research firm, The NPD Group, the top three best-selling smartphones in the United States of last quarter all came from Apple: the iPhone 4S, the iPhone 4, and the iPhone 3GS (which consumers can receive at no cost when signing a contract at AT&T). Two of Samsung’s flagship smartphone, the Galaxy S II made the top 5 list as well. The availability of some of these handsets as unlocked devices likely contributed to their success as well.


    Leaving your valuable mobile devices unprotected is risky!  Discover the latest innovative protection solutions... stylish top brand bags, sleeves and cases specifically designed to protect your devices from scratches and blemishes.  Tough on the outside, sweet on the inside these brand name protection accessories combine complete device coverage with sleek artistic expression.


    When diving into the details of this buying behavior, NPD analyst, Ross Rubin, noted that customers are motivated by “a fast processor, improved camera and the Siri speech-driven agent, most iPhone buyers paid a premium for the iPhone 4S, making is the top-selling handset in Q4.” In fact, the latest iPhone 4S outsold its predecessor by a whopping 75% and lapped the iPhone 3GS by a ratio of five to one. Throw in an OS that ties in the number one selling tablets in the world and customer get hooked.


    When looking at the mobile OS platform of choice amongst first-time smartphone buyers, Android won out with 57% - Apple only saw 34% of those first time buyers choose their solution.


    Much as there are solid tech reasons for Apple’s great performance with the iPhone 4S, NPD’s Rubin also outlines the rationale of Android’s growth and popularity amongst first-time buyers. “Android has been criticized for offering a more complex user experience than its competitors, but the company’s wide carrier support and large app selection is appealing to new smartphone customers,” Rubin noted. “Android’s support of LTE at Verizon has also made it the exclusive choice for customers who want to take advantage of that carrier’s fastest network.”




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  • By Megan Fleet


    Let’s be honest, the latest hero device from the Nokia cell phone line-up, the Lumia 900 wowed spectators  at the CES. From the keynote Microsoft address that showed an impressed audience the fruits of its partnership with Nokia and how the device works with Microsoft peripheral devices like the Xbox. The stellar performance of the Nokia Lumia 900 was duly recognized by CNET which named the smartphone as its category winner at the 2012 CES.


    Nokia Lumia 900 Windows Phone


    The move from Symbian to Windows mobile OS and the added bonus of BlueStack’s technology which will bring Android apps to those customers has sparked excitement and hope into both Nokia and Microsoft that 2012 will bring a 180 degree shift in sales and market share.


    Nokia Lumia 900 vs Lumia 800


    What is better news is that the vague announcement that the Nokia Lumia 900 will be available in “the next few months” may be whittled down to a more accurate date if the rumor mill is based in any kind of truth. Even more reliable is that the March 18th date is being bandied about by Windows gurus Paul Thurrott and Mary Jo Foley. These two “all about Windows” people came together to work on TWiT and discuss March as the release month in the latest Nokia developer newsletter.


    Nokia Lumia 900 Colors


    Mister Thurrott is apparently not one for vagueness by making it clear that the Nokia Lumia 900 will be released precisely on March 18th. Hopefully his crystal ball or tea leaves are accurate as anxious customers are bound to seek out this sleek unlocked cell phone as soon as possible.


    Surely the smartphone manufacturer will make more accurate announcements that will include date of availability, the cost, and start touting more of the peripheral accessories that will heighten the handset’s popularity and longevity in a fickle, competitive and ever changing mobile tech market.




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  • Not even a whole two months removed from announcing their Windows Phone 7 Series Microsoft is back today with another event that is expected to reveal its Project Pink lineup which will include two new handsets known as the “Pure” and “Turtle.”  It is unknown whether or not they will run Windows Phone 7 or a completely different OS. 



    With the start of their event Microsoft has made a couple announcements regarding the specs of these two new phones.  Here are the specs for the Kin One.
    · Compact keypad for one-handed texting
    · Multi-touch display
    · 5 megapixel camera with LED flash and SD video recording
    · Wi-Fi
    · GPS
    · External mono speaker
    · 4GB internal memory (enough for 1,000 songs)
    · Media powered by Zune
    With a slightly different design the specs for the Kin Two are also slight different.  Here is what this device is expected to come with.
    · Horizontal sliding QWERTY keypad
    · Multi-touch display
    · 8 megapixel camera with LED flash and HD video recording
    · Wi-Fi
    · GPS
    · External stereo speaker
    · 8GB internal memory (enough for 2,000 songs)
    · Media powered by Zune


    Windows Phone 7 is about simplifying people’s lives, whereas KIN is all about amplifying people’s lives. It represents Microsoft “cranking social up to 11″ for “people who live to be connected, share, express and relate to their friends and family.” Don't forget about getting your Bluetooth headset as well.


    These two new devices are designed to keep people more in touch with their friends and acquaintances via various social media websites.  One of the cool features of the Kin is that it comes with KIN Studio. “It’s your phone, online, on any web browser.” With KIN Studio, all of your call logs, texts, contacts images, videos, and more are stored in the cloud and viewable in a pretty nifty looking timeline. Pretty much everything you do on the KIN is compatible with geo-tagging, so if you forget where you were when you took a particular picture or video you can go online and refresh your memory thanks to the integration of Bing Maps


     I am sure there will be a lot more announcements regarding Project Pink coming from the current Microsoft event and the availability of getting it as an unlocked cell phone.



    This post was posted in Smartphones, Windows Mobile and was tagged with Windows Phone 7, unlocked cell phone, microsoft, KIN

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  • Introducing the Microsoft Fune
    Posted on August 27, 2009 by Pure Mobile

    So Microsoft has decided to get into the cell phone market.  They have come out with the Fune.  It runs on Vista and uses AOL to connect to the internet.


    No release date has been set and no specs have been given but everyone is waiting eagerly since companies like Apple and Google have released cell phones in the past year.  It was only a matter of time for Microsoft to get into the game


    ;feature=player_embedded[/youtube]

    *if you haven't figured it out yet this is a fake video, but it's really funny and worth a watch



    This post was posted in General and was tagged with microsoft, fune, Featured, Cell Phone

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