Microsoft put the finishing touches on a massive month this week, with the global launch of Windows Phone 8 Monday, and the Build developer conference Tuesday.
The company already launched their extra-sized Surface Tablet earlier this month, as well as holding their Windows 8 event.
But what most of us were really waiting for was windows Phone 8, and now it's here. Touted by the event's speakers as "the most personal smartphone operating system you can get," Microsoft began by highlighting the growing number of apps for Windows Phone, 120,000 and counting.
However, speakers stressed that people, not apps, are the focus of the revamped OS, and called out Apple and Android for not doing enough to really change smartphones since they arrived on the scene.
As such, Microsoft is banking a lot on one of Windows Phone 8's main features, "live apps." Live apps move like live tiles and update themselves, so that your phone becomes like your fingerprint, says Microsoft.
"For example, the Facebook app updates the lock screen with your personal photos," explains WebProNews. "A number of app developers including Twitter, Zynga and Rovio are updating their apps to take advantage of live apps."
That brings us to what TechCrunch says the "future of the Windows 8 platform," hinges on – the developers.
Because the OS – nevermind the idea of live tiles – is so new, Microsoft's going to have to lure developers to it for it to really take off. At the moment, says TechCrunch, the number of new Windows 8 apps is "underwhelming," and that may explain the somewhat middling reviews Microsoft's Surface Tablet has received:
"Most of the reviewers cited the lack of apps – and not the hardware itself – as one of the reasons they didn’t enjoy the experience."
But as he took the stage to kick off the Build developer conference, Microsoft CEO Steve Ballmer already had some positive news about the new OS' reception, saying that there have already been 4 million Windows 8 upgrades in just the few days since its launch. Hopefully some of those interested parties are developers.
But as for regular users who want to get in on the new OS, Windows Phone 8 will be globally available by November across a number of devices, including the Nokia Lumia, and HTC and Samsung smartphones.