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Tag Archives: Market Share

Moshi for iPad
  • By Aldo Panessidi


    According to a new study by ABI Research, the demand for handheld gaming devices has been on the decline since 2008. The numbers will probably be flat through 2017, but demand will continue for the devices, probably as a niche market. The study reports that both the Sony and Nintendo gaming platforms are losing ground as more gaming apps are developed for cell phones and tablets – devices with a growing market share.


    Gaming Market Segmentation


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    Another report authored by NewZoo - Mobile Games Trend Report found that of 60,000,000... 49% of console gamers play games on their cell phone while 33% play on their tablets.    The uptake of tablets is having its impact on games, from a consumer as well as a business perspective. Of the 60 million console gaming tablet users, an average 42% already plays games on mobile device screens.  View an interesting Infographic on the usage of cell phones and tablets for gaming.


    Gaming Market Share


    Key Take-Aways


    Fresh 2012 data


    • Number of Mobile Gamers jumps 35% in US year-on-year totaling 100 million
    • The US counts 21 million tablet gamers
    • Growth in EU, based on five countries is lower: 15% or 70 million mobile gamers
    • Share of in-game spending continues to rise: 90% in US, 79% in Europe for both iPhone and iPad.
    • 4.2 million iOS games are downloaded per day in the US. 2.4 million in key EU territories. Review 2011 data
    • Share of mobile gamers that spends money is highest in Asia (47%) followed by the US (36%).
    • Europe and Emerging markets show lower “conversion” at 26%.
    • A slight majority of paying mobile gamers is male. 58% in US, 65% in EU.
    • 22% of American mobile gamers use mobile games as extension of a game played on a different platform.

     


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    While both Sony and Nintendo are expected to ship more than 38 million handheld gaming devices in 2013, that’s significantly lower than the 47 million that were sold at the peak of their popularity in 2008.


    Here’s what senior ABI analyst Michael Inouye said about the future of the gaming device market: “Mobile devices will compete with dedicated handheld gaming devices, but select consumer segments like core gamers and those individuals who do not want or have a smartphone or tablet will still provide some demand,” “The addition of mobile gaming is not necessarily a zero sum situation; in fact, many feel there is plenty of room in the gaming market for both portable and mobile gaming.”




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  • By: Aldo Panessidi


    The latest results are in for NPD Group’s monthly Mobile Phone Track service. It looks like Apple retails it’s top seat as the #1 smartphone vendor in the U.S.


    Smartphone Market Share


    Apple’s market ownership continues to strengthen. It’s market share increased by 7% in the first quarter year-over-year. In the past year, Apple’s iPhones were responsible for 29% of all smartphone sales in the U.S. Samsung with Its Samsung Galaxy S2 and the Samsung Galaxy Tablets seems to be the only company breathing anywhere down Apple’s neck.


    I wrote another blog indicating that Samsung currently has the titles for the world’s largest smartphone vendor and largest overall mobile phone vendor. In the last year, Samsung recorded huge market share growth of 140%. That gives them ownership of 24% share of the market.


    Why the confusion? Many analyst interpret market data differently... in addition a giant like Apple would react fervently to any news saying that its market position has been upset


    Apple and Samsung together are responsible for 53% of all smartphones sold in the U.S. LG, HTC, Motorola and RIM sales continue to fall.


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    “Samsung is the only market leader from the feature phone era to transition to market leadership in the smartphone era in the U.S.,” said NPD analyst Ross Rubin. “Its broad carrier support and advertising – particularly in the ascendant pre-paid segment – have helped it achieve the highest market share among Android handset providers in the U.S.”


    Samsung vs Apple


    NPD also reported that Google’s Android operating system is the highest selling mobile platform. Android use is trending in the right direction, and it regained some of the ground it had previously lost to Apple.


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    Android smartphone sales grew 24% over the last quarter of 2011 to 61% of the market. Apple iPhone sales are down significantly. The high of 41% in the last quarter is now 29%, a decline of 29%.


    Apple is still the People’s Phone. Regardless of what the market share number shows, Apple’s iPhone 4S, iPhone 4 and iPhone 3GS still hold the top three spots in NPD’s overall handset ranking for first quarter of 2012. Samsung’s Galaxy S2 and HTC’s EVO 3D round out the top five.


    Rubin tries to explain what the poll number show: “After some release of pent-up demand from customers adopting the iPhone 4S, coupled with the company’s strength in the holiday season, Apple’s share fell in the first quarter, as we’ve often see it do in the quarter following its introduction of a new handset. Now that the iPhone is available on Sprint, though, the increased carrier coverage has created a higher baseline for Apple’s share than we have seen in the past.”




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  • By Aldo Panessidi


    2012 Smartphone OS Market Share


    With the announcements at the recent CES - one has to wonder - what is 2012 the year of?” Will it be SmartTVs?  Perhaps it’s the year of the interactive technology?  Or maybe it is 4G LTE smartphones that will steal the spotlight this year. As of this early date, it is Android devices that look to have the competitive advantage this year. It very well could be a great opportunity to win over mind and market share, but they need to leverage the lead before Research In Motion (Blackberry)  and Apple bring their own 4G LTE devices to market later this year.


    What kind of growth are we looking at? According to DigiTimes who published 2012 estimates, Monday, they are anticipating between 4% and 5% of smartphones shipped this year will be 4G LTE capable. When reviewing their sources it is really clear that Android manufacturers are months ahead of the competition. Samsung, LG, Pantech, Motorola Mobility and HTC were named as industry players that will be launching 4G LTE handsets.


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    Smartphones vs Recent Purchases


    Depending on how quickly Apple and RIM work and how effective their messaging is, the gap could be quickly closed and the opportunity lost. More specifically, there is buzz around Apple’s to-be-released products this year, the iPhone 5 and iPad 3, which based on rumor will be 4G LTE capable.


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    One point this writer would like clarified is what the ramifications of this technology coupled with the race to get smartphones with the capability to  use it will be.   Will the current trend continue  pattern of “sign long-term contract with service provider, get free smartphone"?    Or will we be able to break free from this carrier imposed yoke with unlocked cell phones that will empower us to choose our preferred service provider and negotiate a service contract that best meets our interactive needs at the right price!


    Only time will tell what the implications will be. At the moment, 4G LTE has not been well-explained to the public and is potentially cost inhibitive. So, without a little tweaking it may turn out to not be the year of the 4G LTE network after all.




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