By Megan Fleet
Most travelers would expect a European capital to have a bustling international airport. However, most first-time visitors to Finland would be in for a surprise. This Nordic beauty has a mere population of 5 million... hence, its Helsinki airport resembles a small regional airport . It may be home to global mobile phenomenon, Nokia, but its population doesn’t appear to be sufficient to keep the former industry leader ahead of the competition. In fact, the Taloussanomat report out of Helsinki is the loudest singing canary in the global coalmine – a drop in Nokia brand popularity from 76% to 31% in a short 12 month period. Discover the vast selection of unlocked phones in particular the Nokia smartphone phones .
The major change agent in this scenario? In an inability to independently weather the unknown market climes and customer inclinations, Nokia partnered with Microsoft and released the Nokia Lumia800 (worth comparing to other unlocked phone options). Despite an aggressive marketing campaign, consumers are still undecided on their verdict. View the innovative protective solutions and premium electronic accessories from the industry's most leading brands
Nokia was an industry leader when there wasn’t a truly global mobile device market and an accompanying level of global competition. Joining forces with Microsoft in February was a move intended to preserve its status in the mobile device industry. It currently seems to have inherently altered the flavor of the company and, in due course, its product and image. Even when taking the newest products out of consideration, this pairing appears to have alienated Nokia’s customer base. This perception could potentially be altered with an addition of tablets.
Efforts to appease those customers have a hollow resonance when compared to the Nokia of old. Even worse, with Stephen Elop’s statements regarding the Lumia800 being “the first real Windows Phone device,” the management of the co-branding is likely to alienate other Windows OS smart phone manufacturers like HTC, LG Mobile and Samsung. A conflict in culture, vision, and management are looking to be greater conflicts than the mediocre mobile devices launched by the Microsoft-Nokia conglomerate. Fortunately, online retailers like PureMobile afford consumers an array of unlocked smart phones and the latest fashion setting superior protective accessories to customize mobile devices.
In fact, since the Microsoft partnership Samsung has significantly jumped in Finnish market share (3% to 25%) followed by a 26% increase by Apple and more pieces of the pie gobbles up by Sony Ericsson, Huawei and ZTE. This may indicate a marked augmentation in Finnish inclination to peruse the unlocked mobile device market to meet their smart phone needs.
With all of these unfavorable markers the casual observer may infer the fall of a mobile dynasty, but this writer’s belief is that the partnership with Microsoft was a necessity to remain competitive in the growing global market. If Nokia can be as innovative and inventive in its mobile device accessories they will have an even greater chance of survival.