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Tag Archives: Legal

Moshi for iPad
  • The drama between Apple and Samsung continues outside the courtroom in latest Galaxy S3 ad

     


    What? Did Apple really expect Samsung to sit quietly?


    It's been a good week for Apple, what with its big reveal and overwhelming enthusiasm for the iPhone 5.


    But, despite all the recent glory, Apple's got an enemy. And the thing about enemies is that, as much as they like to kick you when you're down, they're just dying to kick you when you're up too.


    Unless you've been living under a rock, you'll know that the courtroom battle between Apple and Samsung has been raging for the better part of a year now.


    Most recently, the dispute over intellectual property saw Apple win a ruling from the U.S. International Trade Commission.


    But that last ruling is unlikely to put an end to the drama between the two smartphone makers, even if it means taking the fight out of the courtroom and into the streets. In fact, Samsung has done just that.


    Just days after Apple's iPhone 5 unveiling, Samsung's latest ad for the Galaxy S3 takes direct aim at the newest iPhone incarnation.


    The ad, which compares the two smartphones' capabilities, and calls out the iPhone 5 by name, bears the statement: “It doesn't take a genius.” Presumably, the “it” in question is figuring out the Galaxy S3 is "better."


    Samsung's latest Galaxy S3 ad calls out the iPhone 5 by name

     


    The timeliness of the ad, which must have been prepared based on specs obtained before Apple's September 12 unveiling, led 9to5Mac to quip: “you can say a lot of things about Samsung, but one thing you can’t say is that they are slow.”


    Indeed, Samsung pumped that one out pretty quickly. But that's no surprise considering this isn't the first anti-Apple ad the company's run. Back when they were promoting the Galaxy S2, they slammed the iPhone with an ad making fun of Apple fanatics, claiming “the next big thing is already here.”


    This time, however, Samsung's Apple-bashing is more delicately directed at the company, not its users, and that may just work. At the very least, the ad should make people feel smart for choosing a Galaxy, rather than stupid for standing in line at the Apple Store.



    What do you think of Samsung's new ad? Is it tasteful? Accurate? Do you think it'll work? Leave your opinion in the comments section.




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