In a recently announced study market research firm NPD states that Google’s Android operating system edged up into second place in the US smartphone market during the first quarter of 2010. While Google’s Android still trails RIM’s BlackBerry operating system I am sure that Google will more than take this news that they are the number two cell phone operating system in the US. This marks the first time that Google’s Android has moved ahead of Apple’s iPhone OS in the market share.
NPD found that RIM owns 36 percent of the market share in the first quarter with Android coming in with 28 percent and unlocked Apple iPhone OS owning 21 percent. This significant growth shown by the Android OS can be largely attributed to strong carrier support such as Verizon’s buy one get one free promotion which helped Verizon obtain a 30 percent market share trailing only AT&T who had 32 percent. T-Mobile and Sprint held 17 and 15 percent of the market share respectively.
With the growing success of several Android devices this announcement does not come as much of a shock to the smartphone industry. Google Nexus One Android has been making ground on the iPhone OS as soon as it was launched. With several other top of the line Mobile devices set to the market and Adobe Flash technology set to be released with the next Android update I would expect this trend to continue. I have a feeling that more and more people are going to be switching over to Android devices once they see several of the new phones that are set to be released. Unless Apple’s iPhone OS 4 has a whole bunch of fascinating features I am not sure they will be able to catch up to the Android OS in terms of market share.