Are Carriers Prepared?
By John Castell
When the iPhone 4S was released, there were a fair number of naysayers out there questioning if this latest Apple smartphone would make the kind of mark its past devices have. Sure it has Siri and some other upgrades, but it looks similar. It fits the same protective case accessories and docking stations and the like, so many were speculative of the impact this one would make. According to a recent research by Arieso, this latest generation iPhone is definitely having an impact.
How? Data is showing that iPhone 4S consumers use practically twice the amount of data as its predecessor, the iPhone 4. Throw in the statistic of these hyper-users consuming more than 3 times the data of the original iPad 3G and jaws start to drop. Even Arieso’s chief technical officer, Michael Flanagan marveled “the data usage numbers I am seeing make me wonder what I am missing.”
The likely culprit is Siri. Michael Flanagan and other iPhone 4 users are bereft of the virtual assistant’s powers that aid in searching which (although not stated in the report) is the obvious suspect for the increased data consumption. Enhance your mobility and turn your device into a power tool! Discover select accessories such as; stylus & pens, micro SD memory cards, batteries, docking stations, Bluetooth headsets, data cables and glider gloves all specifically designed to make your devices functionally efficient and performance rich.
Also striking is Arieso’s reporting that it is a mere 1% of data users consuming half of all downlink data. Flanagan did need to note, “while the report provides general trends, the studies on which they’re based demonstrate the importance to operators of understanding the increased consumption each type of smartphone brings.” But are carriers listening? Data usage will only continue to increase as tablets and smartphones become more prevalent, but mobile providers don’t seem to be heeding the trends that will eventually compromise the quality of service for their subscribers.
With this kind of ostrich behavior from carriers, consumers should be clamoring for more unlocked phone options so they have the freedom to seek out services that will provide the speeds, complimentary accessories, and forward moving innovation that consumers are paying for.