Written by: Aldo Panessidi
It's the most explosive development in the tablet market since the release of the original iPad and the latest apple tablet the iPad2. The launch of the Amazon Kindle Fire represents a major shot across the bow at Apple, according to a new ChangeWave survey which primarily targeted North American consumers.
According to ChangeWave demand for tablets this holiday season is three (3) times higher than for the same period last year.
It seems that today, shoppers have broadened their tablet interest from to include the Kindle Fire from Amazon... you can view more in this consumer demand survey
The more interesting stat, perhaps, is that more than a quarter of respondents in ChangeWave’s survey who confirmed an imminent Kindle Fire purchase said they would buy the Amazon tablet in place of an iPad.
“Tablet providers (Iconia, Xoom, Flyer, Galaxy Tab, PlayBook, etc) have failed to gain appreciable traction against iPad’s 67% market share, and iPad 2 should be a popular holiday purchase,” indicated officials at ChangeWave. “However, strong early Fire uptake seems likely, raising speculation Apple now faces a real tablet contender. Survey data says 26% of likely Fire buyers (i.e. of the 5%) say they will delay/put on hold iPad buying. Sustained Fire uptake and ‘buzz’ will depend on consumer/reviewer reactions to Fire’s user experience.”
Moreover, when asked if they intended to purchase a tablet in the next 90 days, 14% of the 3,043 North American consumers surveyed by ChangeWave said yes. Only 6% said they intended to purchase a tablet in a similar survey conducted in August, and just 4% intended to purchase a tablet in November last year. ChangeWave’s new survey also found that 65% of respondents intended to purchase Apple’s iPad 2, while 22% were eying the Kindle Fire. Only 4% of respondents intended to purchase a Samsung Galaxy Tab, and no other tablet vendor garnered more than 1% of interest among those polled. We expect consumers that want protect and personalize their devices to invest in most fashionable and trendy tablet accessories with the latest technology to enhance functionality
“The launch of the Amazon Kindle Fire is turning out be a real competitive threat to Apple, who until now has almost completely dominated the tablet space,” ChangeWave said. “But the most immediate impact of the Amazon device is on the rest of the competition, where the survey shows it wreaking a devastating blow to a range of second tier tablet manufacturers, including Motorola, RIM, Dell, HTC, H-P and Toshiba.”
Amazon’s tablet may end up helping Apple in the long run. “The ChangeWave survey shows the Amazon Kindle Fire is going to leapfrog the competition and become the number two product in the tablet market, as long as it can provide a quality user experience,” ChangeWave said.