Google always says that you should do no evil, but that hasn’t stopped Facebook from engaging in some relatively shady business tactics, according to some sources over the course of the last few days. Facebook reportedly launched a smear campaign against Google in an effort to influence members of the media to write about data that Google was collecting and using from users. Facebook has all but confirmed the rumors through swift denials of the reports that have been out there.
Reportedly, Facebook hired the PR firm Burson-Marsteller to release information to journalists about the fact that Google has been retaining personal information about users and using it ways that they have not made clear.
There is only one thing that this could possibly mean - Google has something here that Facebook feels is a threat to them. Just when it appeared that Facebook was going to be able to take over the whole of the Internet through integrating their services into websites around the web, you can bet that Google is not going to be going down without a fight. Facebook has 500 million users, but you can not make it to that level without playing dirty occasionally and sending the competition some jabs to the stomach.
Their plan unravelled when a blogger that they sent the emails to decided to publish the emails online. This is something that they definitely should have seen coming and definitely was a miscalculation on their part.
This is not the first time that both companies have faced off and although they both deny their never ending feud in public, their actions have made their attention more than clear in most cases. This is one of the most direct attacks that either company has taken on the other, so you can bet that they will be retaliating at some point and time for this direct attack against Google.