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Tag Archives: cases

Moshi for iPad
  • By Aldo Panessidi

    Apple iPhone 5 Cases and Accessories

    It looks like Apple’s new iPhone 5 will be on the market in September or October 2012. From the rumors we’ve heard, it’s packing some big changes as well as improvements.   iLounge’s Jeremy Horowitz has published a couple of pictures of what the new iPhone might look like. They’re a great comparison between the new and the old.

    I have observed the following 3 signs of an impending iPhone 5 market release:

    1. It seems that the black iPhone 4 stocks are low... similar to what we saw a few months ago with the diminishing white iPhone 4 stock levels.   Rumor has it that Apple has instructed dealers to provide customers with comparable iPhone 4S replacements.  Just like how the launch of the iPhone 4S meant the end of the iPhone 3G, the launch of an iPhone 5 would mean the end of the iPhone 4 and a price markdown for the iPhone 4S.
    2. Apple moves to acquire 'iPhone 5' domain name: While iPhone 5 rumours have been circulating since November last year, Apple has now decided to file a claim with the World Intellectual Property Organization (WIPO) in order to get the domain iPhone The complaint (Case number: D2012-0951) popped up on WIPO’s website just this week.
    3. Service providers along with other vendors such as Tiger Direct and best Buy slashes price of iPhone 4S & 4: Target is now discounting new iPhone 4 and iPhone 4S by $50 with a two-year contract. This brings the new prices in-store for the iPhone 4 8GB to $50 and the 4S 16GB to $150 (both AT&T and Verizon).

    Please share other signs you think possibly hint to an impending iPhone 5 announcement in the comment section below.

    View the following video for complete rumours on iPhone 5 specs and release date

    The launch of the iPhone 5 will also drive lucrative after market accessories sales, where, brands like Incipio, Griffin, iLuv, who are all vying to be first to market with new cell phone accessories specially designed for the new iPhone 5.

    While brands like iSkin and Incase continue to perfect their accessories which traditionally results in a typical 2-4 week delivery after the iPhone 5 is launched.

    One thing remains sure... only those online accessory re-sellers, like Pure Mobile which has established  strong strategic alliances with key accessory brand manufacturers will be best positioned to be first-to-market and provide consumers with the latest iPhone 5 accessories.

    The word on the street it that the new iPhone will have a 4-inch display, and it will be taller and thinner than the current iPhone 4S. It looks like the back side of the case will have a metal pane. It doesn’t look like it will cover the entire back of the phone, so this might not be the final word.

    To make room for its thinner case, the new iPhone will have a new design for its dock connector. Third-party accessory manufacturers will be all over that change. If Apple is going in the direction of a smaller and thinner dock connector, they might be on a mission to making the iPhone incredibly thin.

    With this new design, Apple still needs to do something with the 3.5 mm headset jack. Maybe they’re planning to eliminate it and go with Bluetooth and AirPlay streaming features.

    There have been 4 comment(s)
  • By Aldo Panessidi

    According to a recent blog post from Motorola, the company will limit ICS updates to just the handsets it believes will benefit from the change.  For example, the Droid 3, Droid Pro and Milestone 3 will remain on Android 2.3 (a.k.a. Gingerbread), while some phones will keep versions of Android as far back as Android 1.5 and 2.1. Is your Motorola phone getting the Android 4.0 update?

    Discover the latest innovative protection solutions for Motorola cell phones ... stylish top brand bags, sleeves as well as cases and skins specifically designed to protect your devices from scratches and blemishes.  Tough on the outside, sweet on the inside these brand name protection accessories combine complete device coverage with sleek artistic expression.

    Here is the explanation in Motorola’s words: “You may be wondering why all devices aren’t being upgraded to Android 4.0 (Ice Cream Sandwich). Here’s the deal. We work very closely with Google and cell phone carriers for every software update. And, obviously we want the new release to improve our devices. If we determine that can’t be done—well then, we’re not able to upgrade that particular device.”

    To date, the only device that has received its update to Android 4.0 is the WiFi-only XOOM (and only the US and Canadian versions). All other devices remain in one of their four stages: development, test in-house, carrier test and release. (A beta field test may also be inserted between stages 3 and 4.)

    Is your Motorola phone getting the Android 4.0 update?

    Motorola has probably been the most candid and thorough device manufacturer when it comes to Android upgrade plans. Motorola has been good about maintaining their device update page found in their forums. Here is a summary of their ICS roll-out plans as of this month:

    Android 4.0 update Q2 2012

    Motorola XOOM WiFi-Only (Asia Pacific, China, EMEA, Japan & LATAM)

    Motorola XOOM (Verizon)

    Motorola RAZR (Asia Pacific, Canada, China, EMEA, Japan, Korea & LATAM)

    Motorola DROID RAZR (Verizon)

    Motorola DROID RAZR Maxx (Verizon)

    Motorola MT917 (China)

    Motorola XT928 (China)

    Android 4.0 update Q3 2012

    Motorola Atrix 4G (USA)

    Motorola Atrix 2 (Asia-Pacific, LATAM, USA, and selected other markets)

    Motorola XOOM Family Edition (USA)

    Motorola XOOM 2 (Asia Pacific, EMEA, and LATAM)

    Motorola XOOM 2 Media Edition (Asia Pacific, EMEA, and LATAM)

    Motorola Xyboard 8.2 (USA)

    Motorola Xyboard 10.1 (USA)

    Motorola DROID Bionic (Verizon)

    Motorola DROID 4 (Verizon)

    Motorola DROID Xyboard 8.2 (Verizon)

    Motorola DROID Xyboard 10.1 (Verizon)

    Android 4.0 update Q4 2012

    Motorola Photon 4G (USA)

    Devices that have no assigned dates (and no update guarantees)

    Motorola Atrix/Atrix 4G (Asia Pacific, EMEA and LATAM)

    Motorola Electrify (USA)

    Motorola Photon 4G (Japan)

    Motorola XOOM WiFi + 3G (Asia Pacific, EMEA and LATAM)

    Motorola devices that will NOT get updated to Android 4.0

    Motorola Admiral

    Motorola Charm

    Motorola DROID 3

    Motorola DROID X2

    Motorola Flipout

    Motorola Milestone A854/A953

    Motorola Milestone XT720/XT701/XT711

    Motorola XT605

    Motorola XT615 / XT685 / MOTOLUXE

    Motorola XT882

    Motorola MT870

    Motorola Milestone 3

    Motorola Milestone X2

    Motorola Pro+

    Motorola Devour

    Motorola Cliq XT

    Motorola i1

    Motorola Dext

    Motorola Quench MB501/XT5 XT502/XT3 XT502

    Motorola Defy Mini

    Motorola Defy MB525 (Europe & MEA) 

    How much the Google buyout of Motorola will affect the release schedule is anyone’s guess. Google is very good at raising the bar, so we hope they lay some Google ambition on Motorola’s organization.

    Keep up the good performance of Motorola’s line up of smartphones with device protection accessories like sleeves, cases, and skins. Keep them charged and ready to carry out their duties with desktop chargers, wall chargersand car chargers at prices that will prove you can afford more than you think.

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  • By Aldo Panessidi

    It is refreshing to see such fervor for a phone that's not prefaced with an ' i ' -  to this end, it is an honor to be one of the first online vendors to have accessories for the Samsung Galaxy S3.

    Samsung Galaxy S3

    The Samsung Galaxy S3 is the new flagship smartphone released by Samsung, in its ongoing efforts to energize their run for top spot as leader in the in the mobile market space.

    This Google Android based device runs on Ice cream sandwich platform and ushers in numerous features such as, eye tracking, wireless content transfer and an highly-innovative voice recognition app.

    You love the device and have either already purchased or are thinking of purchasing this extraordinary smartphone....but have you given any thought on how you will protect, personalize and enhance it.

    We at Pure Mobile have drawn up the five must have accessories for your Samsung Galaxy S3.

    1. Cases and Skins

    Accessories form our Protect and Personalize Collections

    Leaving a valuable device like the Samsung galaxy S3 unprotected is risky!  Pure Mobile's  innovative protection solutions allow you to protect your devices from scratches and blemishes with our stylish top brand cases and skins from Incipio, iLuv and Samsung.  Tough on the outside, sweet on the inside our brand name protection accessories combine complete device coverage with sleek artistic expression. Let your Samsung Galaxy S3 stand out... find your Skin Twin and see cool you can be!

    2. Bluetooth Headsets

    Samsung Bluetooth Headset

    Accessories from our Bluetooth Technology Collection

    Bluetooth technology enhances your mobile lifestyle while allowing for safe driving!  Discover the widest collection of Bluetooth Headsets and Bluetooth Car Kits from top brands like Plantronics, Scoche, Blue Ant, Sony and Nokia

    3.  Desktop Charger, Wall Charger and Car Charger

    Samsung Universal Dock

    Accessories from our Charger Collection

    Ensure your Samsung Galaxy S3 is powered up for work, life and play easily and conveniently with our collection of desktop, wall and car chargers from top brands like Dexim, iHome, Griffin, Samsung and PowerMat.  Pure Mobile provides the maximum power for an active mobile lifestyle.

    4.  Memory Cards and Data Cables

    sanDisk microSD memory card

    Accessories from our Memory/Electronics and Data Cable Collections

    The powerful features smartphones like the Samsung Galaxy S3 require additional memory cards;   ensure you always enough memory to hold your images, music and documents from industry with industry leaders like SanDisk.

    PureMobile is your online source for brand name data cables featuring  the advanced design engineered to work with the latest wireless and mobile devices.  Our Data Cable Collection combines style, quality, performance and value while giving you the ultimate in cable technology.

    5.  Screen Protector and Batteries

    Accessories from our Screen Protection and Power  Collections

    PureMobile has an extensive selection of the latest lithium ion batteries replacement for your Samsung Galaxy S3.  Ensure your device is powered by brand name batteries for longer operating life.

    We offer the highest quality available screen protection from top brands such as BodyGuardz, and TruProtection

    At Pure Mobile, we save you both time and money - it's the smart way to shop for the coolest branded mobile accessories with just a couple of clicks.  Discover wide selection of top quality, innovative protective solutions and premium electronic accessories from the industry's most leading brands.

    The Hottest Brands • The Coolest Products • The Lowest Prices
    Pure Mobile has an accessory solution for every lifestyle.... This is personal. This is you.

    This is  Shopping Simplified.

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  • By Aldo Panessidi

    Today Apple can seemingly do no wrong. But if you think back a couple of years, you will likely recall the fuss made around the iPhone4 and the unheard of design flaw that had jaws flapping. Honestly, it had been ages since the incident had crossed my mind. And unfortunately for Apple, Antennagate has reared its ugly head once again.

    iPhone 4 Can`t Touch This - Design Flaw - Dropped Calls

    The silver lining for the tech darling is that this time the reminder comes in the form of a bookend on the class-action lawsuit that had been levied against Apple after the 2010 iPhone 4 release that caused some serious problems for customers trying to actually use their iPhones to speak with others. Some users noticed that when the strip along the side of the handset was covered it would result in a loss of signal and eventually a dropped call.

    Enhance your mobility and turn your device into a power tool!  Discover select accessories such as; stylus & pens, micro SD memory cards, batteries, docking stations, Bluetooth headsets, data cables and glider gloves all specifically designed to make your devices functionally efficient and performance rich.

    To stem the tide of a disgruntled public, Apple offered free Bumper cases for iPhone4 buyers. Alas, they were only available through September 30, 2010 which did not appease those who had waited in line and paid a premium for the long-awaited iPhone4 – hence, the multiple lawsuits filed against Apple.

    So those iPhone customers who felt cheated because of the time limit on free bumper cases will be pleased to hear that the class-action lawsuit against Apple translates into either a free Bumper case or $15 cash to iPhone4 customers in the United States. Personally, my iPhone4 is already enshrined in the protective case of my choosing. But, the $15 cash is a great incentive to buy the new running accessories or headset I’ve had my eye on.

    To claim the reward of your choice, visit (it is not yet up and running). The website will provide information on how customers can receive their free case or get the cash in hand. In case you forget, Apple will be required to send reminder emails to iPhone4 users prior to April 30th.

    Thankfully this design flaw was addressed with the iPhone 4S and the tech company continues to bring its signature innovation and style to consumers with products like the iPad that have made it the success story to date and an industry leader, not a follower.

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  • By Aldo Panessidi

    For those of you loyal readers who have been following and reading my blogs.... you no doubt noticed my propensity to provide you with industry and market statistics and information.

    Cell Phone Bathroom - IT in the Toilet

    Keeping with this tradition, I came across a study - IT in the Toilet conducted by 11 Mark "View Infographic"... according to this report, we shouldn't be surprised if we hear a toilet flush in the background while on the phone with friends or colleagues; as a whopping 3 out 4 in America use their cell phones while in the bathroom.

    Approximately the same number of men and women have used the phone in the bathroom, according to a survey of 1,000 Americans... although men seem more tethered to IT in the toilet: 30 percent of men versus 20 percent of women agreed with the statement, "I don't go to the bathroom without my mobile phone."

    Since only 14% of respondents reportedly cleanse their phones after a toilet session...  I would highly recommend protecting both their devices and ultimately themselves with iSkin protective accessories' revolutionary  Microban technology.  Built-in to products during the manufacturing process, Microban antimicrobial product protection inhibits the growth of microbes such as bacteria, mold and mildew that can cause stains , embarrassing odors and deterioration of both cell phones and other mobile devices.

    Check out the following video for in-depth information on Microban iSkin protective cases and skins.

    More than half the surveyed users (63 percent) said they have answered a phone call in the bathroom, and almost half (41 percent) reported initiating a phone call. That's not all, however: What goes on behind the walls of the stalls is anything a mobile phone is capable of. Sixty-seven percent said they have read a text, and 39 percent have surfed the Web. Men work more from the bathroom—20 percent said they have participated in work-related calls, versus 13 percent of their female colleagues.

    As expected, Gen Y respondents are the pacesetters in the "mobile everywhere" movement, with 91 percent using their phone in the bathroom. Still, older generations are not far behind. Eighty percent of Gen X reported using the phone in the bathroom, as did 65 percent of Baby Boomers and 47 percent of the Silent Generation.

    While online, they are doing more than just surfing; 16 percent of Gen Y report they have made an online purchase while in the bathroom.  The study indicates that 87% of Droid users (Motorola Droid RAZR, Samsung Galaxy S 2, HTC Amaze, LG Optimus 2X) and 84% of Blackberry users (Bold 9900 Touch, Bold 9790 , Curve 9370) followed by  77% of iPhone users are particularly likely to browse and buy in the bathroom – 22 percent have made a purchase, versus 10 percent of Americans with mobile phones overall.

    "The writing is on the stall," said 11mark principal Nicole Burdette. "This study confirms what we all know: that the last private place is no longer private."

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  • By John Castell

    Get excited iBooks users! The iOS jailbreak known as Corona that was released last month for the iPhone4S and iPad is now updated to support Apple’s e-reader, iBooks. Be sure to get your updates though, as it is the build for version iOS 5.0.1.

    Corona JailBreak Apple

    But what does this new jailbreak upgrade mean for your Apple experience? While not as gratifying as playing with a new acquisition from the phenomenal family of accessories for each of the tablet, iPod media device and smartphones that will be covered by this new software update, it could address some of the issues occurring during browsing sessions on these same devices.

    Because if you have experienced the launcher crashing on occasion, it is this upgrade that will doctor it up. There are some other bugs that will be fixed as well, but the addressed launcher is the biggie (for the really technical of you out there, the build is also included in redsn0w 0.9.10b4). So, with this update you need not fear having to remove your favorite Apple handset or tablet from its cozy protective case to play tech detective.

    Leaving your valuable mobile devices unprotected is risky!  Discover the latest innovative protection solutions... stylish top brand bags, sleeves and cases specifically designed to protect your devices from scratches and blemishes.  Tough on the outside, sweet on the inside these brand name protection accessories combine complete device coverage with sleek artistic expression.

    For those of you who already have jailbroken iPhone4 or iPad devices, Corona can be found and run through the Cydia store. Another option is downloading the updated OS X for Windows version (redsn0w) which will have the same impact.

    iPhone 4 3GS Unlock

    And if you do not yet possess this untethered jailbreak, you can find more information on compatibility for iPhone 3GS, iPhone4, the first generation iPad, iPod Touch 3G and the iPod Touch 4G. Clearly this development team has been hard at work to bring this jailbreak technology to Apple’s various device offerings of smartphones, tablets and media players. Now, if we can keep that open concept movement to empower customers at other levels of purchasing and freedom of customization, amazing innovation is in the works.

    iPad Unlock Apple Corona JailBreak




    Now to await their next upgrade to include iPhone4S and iPad2…





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  • Will the iPad Revolutionize Textbooks?
    Posted on January 25, 2012 by Pure Mobile

    By Megan Fleet

    In my formative school years, there were always concerns of what toll hefty textbooks and toting them around in backpacks would be.  Luckily, The students of the 21st century may  not have to share in that burden with Apple's announcement that it would begin offering digital  textbooks on their iPad via its iBooks 2 app.

    iBooks app iPad

    Leaving your valuable Apple devices unprotected is risky!  Discover the latest innovative protection solutions allow you to protect your devices from scratches and blemishes with stylish bags, sleeves and cases.  Tough on the outside, sweet on the inside our brand name protection accessories combine complete device coverage with sleek artistic expression.

    Apple is setting its sights on the textbook industry - Textbooks for iPad, which became available by way of a new textbook category in iBooks 2, which requires iOS 5 and is currently available as an update to the original iBooks app, provide students with a modern, interactive replacement for conventional printed textbooks. They support multi-touch gestures and also feature dictionary look-up integration and annotation. Students can highlight text, take notes and even create virtual note cards to reference later while studying.

    iPad front back

    Protect your iPad with the latest trend setting fashionable accessories that express your unique style!  Discover an extensive array of award-wining design protective cases and skins deliver modern style, stunning design and smart protection.  Make your mobile devices stand out.  Customize your look - how cool can you be?

    The books, which currently focus on high school-level subjects but will later expand to cover the entire K-12 curriculum, can cost up to $14.99, and Apple is working with publishing companies such as Pearson, McGraw Hill, Houghton Mifflin Harcourt, and DK Publishing to make it happen.

    Students can enhance their mobility with accessories such as; stylus & pens, micro SD memory cards, batteries, docking stations, Bluetooth headsets, data cables and glider gloves all specifically designed to make your devices functionally efficient and performance rich

    To create interactive textbooks and other digital books for the iPad, Apple has also introduced iBooks Author. The Mac application provides robust tools that let anyone build and publish interactive digital books for Apple’s iBooks store. It has the same look and feel as Apple’s iWork apps, and includes features like gallery support, 3D animation, video and interactive image support and more. Users can even insert custom Javascript or HTML5 code into eBooks using iBooks AuthorPaired with the fact that multiple universities have launched test programs for distributing iPads to students and this looks to be a recipe for success. And, when the iPad3 is released later this year, its predecessor will be that much more affordable and accessible to students.

    Now we just have to worry about early-onset carpal tunnel and “texting thumb” syndromes. But even there, with the number of hands free technologies out there, students could easily address those issues as well with the simple purchase of a few key accessories. God bless innovation!

    This post was posted in Accessories, Apple, General, Tablets and was tagged with iPad, iBooks app, iBooks 2, iBooks, cases, Apple, Accessories

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  • All You Need to Know On CES 2012
    Posted on January 11, 2012 by Pure Mobile

    By Aldo Panessidi

    The world's greatest tech show - CES 2012 - kicked off on Monday,  January 9th... and will run until Friday January 13th.

    With more than four decades of success, the International Consumer Electronics Show (CES) reaches across global markets, connects the industry and enables CE innovations to grow and thrive.   The show is produced by Consumer electronic Association, the preeminent trade association promoting growth in the $186 billion U.S. consumer technology industry. CEA represents more than 2,000 corporate members involved in the design, development, manufacturing, distribution and integration of consumer electronics products. All profits from CES are reinvested into industry services, including technical training and education, industry promotion, engineering standards development, market research and legislative advocacy.

    This year's show is held at the Hilton Casino and Hotel in Las Vegas and will cover more than 1.8 million square feet which is equivalent to 35 American football fields with over 2700 exhibitors and close to 200,000 attendees from across the globe.

    Most of the leading smartphone and wireless mobile device (such as tablets) manufacturers and vendors will be unveiling their latest product and technology.  In the same breath, these manufacturers will be showcasing their latest in innovative protection solutions... ... stylish top brand bags, sleeves and cases specifically designed to protect your devices from scratches and blemishes.  Tough on the outside, sweet on the inside these brand name protection accessories combine complete device coverage with sleek artistic expression.

    The following capture the most important CES smartphone and wireless mobile device news and product video overview:

    Nokia Logo LTE-packing Nokia Lumia 900 is finally official, exclusive to AT&T
    HTC Titan II vs. Nokia Lumia 900 vs. Samsung Focus S – the ultimate WP showdown [TABLE]Nokia Lumia 900 - specshands-on
    Samsung Logo New Samsung Series 9 ultrabook comes in 13.3″ and 15″ versions, the small one weighs just 1.16kg
    Samsung and AT&T unveil Note, Skyrocket HD and Exhilarate
    Android-powered webcam-like device, the Samsung inTouch, adds Smart TV magic to your boring HDTV
    Sprint unveils Samsung Galaxy Nexus LTE
    Verizon debuts Galaxy Tab LTE Verizon Samsung Galaxy Tab 7.7 LTE- specshands-onsecond hands-on
    AT&T Galaxy Note LTE - specshands-onsecond hands-on
    Samsung Skyrocket HD - specs
    Samsung Exhilarate - specs
    Samsung Galaxy Nexus LTE - specs
    Sony Logo Sony Ericsson LiveView successor spotted at CES, announcement seems imminent
    The Sony Xperia ion coming to AT&T in Q2 2012
    Sony announces Xperia S with a 12MP camera and HD screenSony Xperia ion - specshands-on
    Sony Xperia S - specshands-on
    LG Logo LG brings a ton of new HDTV stuff to CES, 3D is everywhere, and there’s a motion-controlled remote with voice input
    LG Spectrum goes official, joins the Verizon LTE gang on Jan 19
    Sprint unveils LG ViperLG Viper- specs
    LG Spectrum - specshands-on
    HTC Logo HTC Titan II vs. Nokia Lumia 900 vs. Samsung Focus S – the ultimate WP showdown [TABLE]
    LTE HTC Titan II with 16 MP camera revealed, heads for AT&T

    HTC Titan II
    - specshands-oncamera samples
    Acer Logo Acer announces Aspire S5 and Aspire Timeline Ultra Ultrabooks, claims the former to be the world’s thinnest
    Acer showcases the new Iconia Tab A700, comes with a quad-core processor and a full HD display
    Motorola Logo Verizon announces several Droid RAZRsMotorola RAZR MAXX - specshands-on
    Motorola Droid 4 - specshands-on
    Lenovo Logo Lenovo continues CES invasion with IdeaCentre B-series all-in-ones and refreshed desktops
    Lenovo announces IdeaPad S200 and IdeaPad S206 netbooks, will launch in June
    Lenovo IdeaPad U310 and U410 new Ultrabook laptops get under the spotlight
    Lenovo unveils Ideapad S2, the S2 smartphone and K91 TV
    Huawei Logo Huawei Ascend P1 and Ascend P1 S droid beasts announcedHuawei Ascend P1 - specshands-on
    Huawei Ascend P1 S - specshands-on


    Android 4.0 Ice Cream Sandwich update starts rolling out for the ASUS Transformer Prime
    ASUS and NVidia CEOs show a 7-inch Tegra 3-powered tablet with ICS for $249
    Gigabyte keeps Atom dream alive with Cedar Trail powered T1006M convertibe netbook and tablet, Windows 7 on board
    In case of emergency: The new SpareOne mobile phone promises to hold its charge for up to 15 years
    Fujitsu showcases quad-core Tegra 3 smartphone at CES
    Parrot shows AR.Drone 2.0 at CES – now with 720p video recording, easy sharing and sturdier hardware
    OCZ Lightfoot SSD boasts Thunderbolt connectivity, speeds beyond belief
    Canon PowerShot G1 X is a 14MP compact with a DSLR-sized 4:3 image sensorCanon G1 X hands-on
    Fujifilm announced rangefinder-style, mirrorless X-Pro1 camera, to cost $1,700 at launch
    SanDisk unveils the world’s fastest SDXC card, promises write speeds of up to 45MB/sToshiba showcase three mysterious tablets at CES and tell us nothing about them Razer reveals Project Fiona, a tablet with controllers attached to it running on a Core i7 and Windows 8

    Many thanks to GSM Arena for the above references and links.

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  • By  Aldo Panessidi

    4G NetworkA new report from industry luminary ABI Research indicates that more than 50% of all unlocked cell phones will be capable of running on 4G or 3G data networks.  Jake Saunders, VP of Forecasting for ABI Research suggests that . “As the festive cheer of the holiday season dies away, the mood among handset vendors remains quietly confident regarding 2012.   The outlook will yield growth in the order of 8%, netting 1.67 billion handsets shipped worldwide by the end of 2012. Particularly notable is for the first time, 3G and 4G handset shipments will capture more than 50% of total handsets shipped."  The consumer's appetite for  high end mobile devices will also drive the after sales cell phone and tablet accessories market.

    Leaving your valuable mobile devices unprotected is risky!  Discover the latest innovative protection solutions... stylish top brand bags, sleeves and cases specifically designed to protect your devices from scratches and blemishes.  Tough on the outside, sweet on the inside these brand name protection accessories combine complete device coverage with sleek artistic expression.

    In an earlier report ABI Research identified the worldwide after-market wireless devices accessories sales increasing to more than $50 Billion by 2015.  Key accessory market indicators were identified as:

    Protective Solutions - Bags, Sleeves, Cases and Screen Protectors - $1.2 billion

    Hands Free Solution - BlueTooth Headsets and BlueTotth Car Kits - $920 million

    Power Solutions - Desktop Chargers, Car Chargers, Wall Chargers, Batteries - $766 million

    Memory Solutions - Micro SD Cards and Data Cables - $529 million

    Personalization Solutions - Cases & Skins - $520 million

    Audio Solutions - Speakers, Earpieces & Headsets - $308 million

    In the second half of 2011, top tier mobile device vendors unleashed marketing promotions targeting the upward mobile market audience in emerging smartphone and table markets.   Samsung, used clever ads downgrading Apple users while extolling the benefits of the Galaxy S II X phones and Galaxy Tablet lines of business to make substantial inroads  into these market spaces. Apple is expanding sales channels in emerging markets, with greater success in China than it’s having in India, but is also targeting South American markets such as Brazil. HTC is gaining traction in China, but developed markets such as North America and Europe continue to be the mainstay of its “ship into” markets. RIM, despite its weakness in apps-capable smartphone markets, continues to do well in messaging-centric emerging markets such as Indonesia. Nokia hopes to benefit from Windows Phone 7 Lumia series launches in India (Dec-2011) and China (in 1Q-2012).

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  • By Megan Fleet

    Every brand and company has its shtick, its M.O., its press friendly sound bytes. Google is no different when espousing the virtues of its Google Android operating system at each event they are able to use a soapbox and spread their smartphone evangelism. The main gospel is the Android culture of openness and the lack of limitations is to the benefit of the consumer.

    Google Not So Open – Changes on the Horizon?

    This is great PR spin. And this writer truly loves a good euphemism laced with truth. So, while Android is more open that its competitors, it is comparative. When held up to open-source software like Linux, it is actually quite closed. Hence, a Hollywoodesque Benniffer moniker is bound to catch: Clopen.

    At the moment, Google makes the Android OS source code available to companies and individuals to customize to their liking. Very open and transparent, non? Flip side of this coin is the Google mobile suite: Gmail, Android Market, Google Maps, and the long list of “Google” stamped functions. These are closed sourced. The double talk is confusing for customers. Especially when end users purchase a no-Market Android device. Not good PR.

    Throw in the custom skins and fragmentations used by the varied carriers and manufacturers and there is a varying standard of quality for the smartphones bearing the Android and Google names. This is damaging to a brand. In fact, Marketing Land’s Danny Sullivan wrote that these quality control discrepancies are resulting in customers with outdated devices in their hands. This particular quirk can be addressed with accessories (protective cases, upgraded screen skins etc), but what is under the hood is harder to resolve.

    Google Not So Open – Changes on the Horizon?

    Case in point: the latest Android OS release, Ice Cream Sandwich. Various manufacturers have hedged and speculated about when the update would be available and on what phones and what carriers (at least with an unlocked phone, the customer will have more say in to get the latest Android OS). As of right now, only one physical device has the update on it. The flagship Android phone, Galaxy Nexus. Newer devices like the DROID RAZR, DROID Bionic, and the Rezound should see the update later in 2012, but there are many others like the LG Revolution (launched only 7 months ago) that will never get the ICS upgrade treatment because of the carrier (please see above note about unlocked phones!).

    Luckily for customers, the Open Handset Alliance which encompasses major US players (LG, HTC, Motorola, T-Mobile, Verizon, Sprint, and AT&T to name a few) which has pledged with Google to bring an end to fragmentation and bring the latest Android OS to devices if the smartphone release is 18 months old or younger.

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