The first time you picked up that Galaxy S III at the store, you fell in love with it. It had such a sleek, smooth feel, and so thin… Your service provider had it in that gorgeous pebble blue color. Sold!
Sorry to say, you have to consider it. Here are a few reasons:
Drops. Your phone will fall out of your pocket or slip out of your hand at some point. Given that you are probably hanging out on the concrete more than at home on the carpet, you know even the strongest case is going to get damaged. (And if that dent is in a spot where you hold the phone, you’ll get irritated again every time you make a call.) Besides, a cracked screen would really ruin your day.
Germs. You’ve heard the horror stories. Most devices carry more germs than a toilet seat. That’s not just an ugly rumor. Study after study proves it. If you’re bothered by that, clean your phone regularly. If you’re the kind of person who likes that Spring cleaning feeling, wrap your phone in a skin and change it out if it really gets gooey or stained. A screen protector is even easier to swap out, so you can do those even more frequently.
Look. A white Case is a beauty, but sometimes you need to show some personality. You want to show a little red once in a while, but not all the time. That red skin will look really good over that marble white case during the holiday season.
Price. Even on contract, that S III set you back $200. Replacing it would hit you for at least $500. For that kind of money, you could buy a skin for every day of the month.
Cases are designed to be smooth. That makes them slippery. That makes them more likely to be dropped. Hmmmm. Maybe that’s another reason that manufacturers make them that way…
Ah, Nokia – you are fast becoming a breath of fresh air! Sure, dumping Symbian for Windows as a mobile OS was a little harsh, but who can’t see the vividly dramatic humor in that? So in this week of consumer tech euphoria, what did Nokia dish out? A little love to its prospective customers in the United States: the first Nokia cell phone, the Lumia 900 4G LTE which was designed specifically with the US in mind.
Let’s be honest – this is a striking phone. Not only does it have a 4.3 inch Clearblack AMOLED display, the polycarbonate shell (available in cyan and black) is indeed both “bold and beautiful.” As this device was designed with the States in mind and is sporting Nokia’s new mobile OS alliance, Windows, it is no surprise that this model will be exclusive to AT&T when it is released. Unfortunately for customers tied to other network carriers, this smartphone is not to be released unlocked. Let our trend setting fashionable cases and skin accessories express your unique style. Make your mobile devices stand out. Customize your look - how cool can you be?
The inner workings and benefits of the Windows OS (People Hub, Live tiles etc) will override some customer concerns about the exclusivity with AT&T. Sporting 4G speed, a long lasting 1830 mAh battery, a typical 16GB of storage (and for flexible storage options, supplementary memory cards are an option) and a 8MP camera, this device may well be the preference for AT&T customers considering the “aggressive pricing” we are being advise to anticipate when the Lumia 900 is made available later this year. Discover an extensive selection of the latest lithium technology replacement cell phone and wireless devices batteries. Ensure your device is powered by brand name batteries for longer operating life.
I will say that the mobile app to connect to AT&T’s U-Verse as a remote is pretty darn neat. As is the Nokia Drive app to give customers free GPS capabilities. For gamers, rock a great set of headphones or ear pieces and soak in some bragging rights. Nokia’s partnership with EA will bring over 20 of the most popular games to the Windows Phone marketplace. Of course, the Nokia Lumia devices will be the first to benefit from this liaison. Enhance your mobility and turn your device into a power tool! Discover select accessories such as; stylus & pens, micro SD memory cards, batteries, docking stations, Bluetooth headsets, data cables and glider gloves all specifically designed to make your devices functionally efficient and performance rich.
With a great start to 2012, Jeff Bradley, senior vice president of devices for AT&T surmised the year’s goals beautifully: “Together, we are working to supercharge the ecosystem around the Nokia Lumia 900 and the Windows Phone platform.”
When Research In Motion rolled out its answer to Apple’s iPad, the Blackberry Playbook, a loyal RIM community of customers eagerly awaited the release of the Canadian company’s tablet. While market anticipation was high, sales have shown, that the Blackberry's PlayBook has not stormed the tech world as hoped. In fact, the debut of the BlackBerry tablet seems to have marked a snowball effect of bad news and lost credibility for RIM in 2011. Leaving your valuable mobile devices unprotected is risky! Discover the latest innovative protection solutions... stylish top brand bags, sleeves and cases specifically designed to protect your devices from scratches and blemishes. Tough on the outside, sweet on the inside these brand name protection accessories combine complete device coverage with sleek artistic expression.
Before the jailbreak incident, this alternative tablet was poised as promising market success. However, Google’s Android OS based tablets the iPad 2 and iPad 3 took and continues to hold consumer mindset and the lion's share of the market. Apple's breakthrough marketing strategy was the catalyst that actually created the both the tablet market consumer demand. State of the art accessories? Customer driven innovations? Unfortunately, RIM marketing campaign for the Blackberry PlayBook was not revolutionary enough for a discerning public. The bottom line of this failure in mediocrity was a $485 million loss in the third quarter of 2011 due to the PlayBook's sluggish sales. Let our trend setting fashionable cases and skin accessories express your unique style. Make your mobile devices stand out. Customize your look - how cool can you be?
Throughout the holiday season mobile retailers and device manufacturers alike look to close out the year’s sales strong. Research In Motion was no different except that they started aggressively dropping prices in an attempt to clear out the excess inventory. These discounts did appear to help both RIM’s and their distribution partners move units of the QNX based tablet. Enhance your mobility and turn your device into a power tool! Discover select accessories such as; stylus & pens, micro SD memory cards, batteries, docking stations, Bluetooth headsets, data cables and glider gloves all specifically designed to make your devices functionally efficient and performance rich.
With any luck, RIM can recoup some losses, move the tablets, and start out the new year on a higher note. To kick off these goals, they are making all three of their PlayBook models for $299. That is an outrageously steep $400 discount off the 64GB version. In addition to these discounts, the company would be smart to pair it with promoting the accompanying tablet accessories.
If they can successfully lure in customers, upsell accessories and spin a silver lining around the cloudy RIM brand with the upcoming update... which is slated native email among other great improvements, the PlayBook and RIM can learn from 2011’s mistakes and launch itself back into an increasingly competitive market in an effort to carve out a niche.
While Apple has been focused on undertaking aggressive patent related litigation against Samsung.... the latter has turned the tables, using the moment of this highly charged war into its advantage. As a result, Samsung Galaxy SII cell phone and their Galaxy tablet has gained strong market position as the alternative to Apple's iOS lineup.
Recently, Samsung launched a new advertising campaign targeting Apple iPhone 4S... portraying iPhone users as mindless sheep lining up in droves for hours at end to get the new iPhone 4S which looked liked and had little improvement on their older iPhone 3G. On the flip side it portrays the true sophisticated hipsters opting for the more unlocked cell phone - the feature-laden Samsung Galaxy SII sporting a large visual display and 4G speeds. View Samsung's advertisement in the following Vidoe.
Always poised to take advantage of public relations and marketing opportunities, Samsung is directly speaking to Apple's litigious strategy in an effort to increase market positioning.
To this end, Samsung ran a full page advertisement 'The Tablet Apple Tried to Stop" in the Sunday's edition of The Sun-Herald one of Australia's most read papers... alluding to the Samsung Galaxy 10 Tablet
Samsung’s Galaxy Tab 10.1 features a 10.1-inch display, a dual-core processor and Google’s Android Honeycomb operating system. According to Apple, the slate also features a design that “slavishly” copies its popular iPad tablet and technology that infringes on multiple Apple-owned patents. Leaving your valuable mobile devices unprotected is risky! Protect your devices from scratches and blemishes with our stylish top brand bags, sleeves and cases accessories.
Defending its products against Apple’s numerous lawsuits continues to cost Samsung a tremendous amount of money, Samsung has placed $200M aside to continue its litigation strategy. Nonetheless, Samsung's strategy seems to be working in their favor as they have has just edged past the iPhone in consumer perception (adults 18+), likely powered by their new set of ads bashing the Apple fanboys who camp out for hours to buy the new iPhone.” The latest trend setting fashionable cases and skin accessories express your unique style. Make your mobile devices stand out. Customize your look - how cool can you be?
Market research firm YouGov reports on brand perception that:
The downward and upward perception movement of the iPhone and Samsung respectively is driven mostly by adults 50+. Samsung and iPhone were measured with YouGov BrandIndex’s Buzz score, which is determined from asking respondents: "If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?"
YouGov BrandIndex measurement scores range from 100 to -100 and are compiled by subtracting negative feedback from positive. A zero score means equal positive and negative feedback. The iPhone’s buzz score began sinking around November 28, with a buzz score of 33 – the current score is 25. Samsung, whose buzz score was 19 compared to the iPhone’s 29 on October 3rd, is now at 26.
Samsung appears ready to take Apple on both in the courtroom and in the eyes of consumers, and the company is making progress on both fronts. Enhance your mobility... turn your device into a power tool. Discover select memory and electronic accessories specifically designed to make your devices functionally efficient and performance rich.