Industry experts are already weighing in on the release of the new Kindle Fire Tablet by Amazon. JP Morgan executives fell that the release falls short of what is needed to make a dent in an industry that is dominated by Apple. Executive director Mark Moskowitz suggests that in order to penetrate the tablet market such as unlocked Motorola Xoom, HTC Flyer, etc , the tablet must be fully loaded and compete with the current tablets available on the market today. He views this release of the Kindle Fire as a stepping stone to getting into the industry full fledged.
The Amazon Kindle Fire release does not have the specifications of some of the more powerful tablets available. It does however has a price point that is believed will open up the market to a whole new subset of consumers. At $199, more consumers are likely to jump on board as the cost is much lower than the typical $500 price point on the market today. If the JP Morgan executives are right in calling this release a stepping stone, it may be a good strategy to go with as sales of the Kindle Fire may be better than other entries in the past.
By no means is Amazon resting their success on Kindle Fire. There are already reports of Amazon working on a more powerful Quad-Core tablet codenamed “Hollywood”. This release will likely mark the official entry of Amazon into the tablet space. Expected to release in the first quarter of 2012, the tablet will include the proprietary offerings that Amazon has within their businesses including eBooks, Movies, Music, and the Cloud services. They do have some very interesting services they can include with their tablets which gives them an edge over all others that have entered the space. The next 12 months or so will give us a clue as to their long term plans in an ever crowded space.
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