Research In Motion continues to update their systems and offer new features to users that have been relatively feature starved until recently when they have started to rapidly expand the overall number of features that they are able to offer. Now, the company has released a new app that is already available for download in their app marketplace that is able to integrate with your calendar that is already present in your BlackBerry devices such as Bold 9780, Torch 9800 unlocked, etc. They will allow you to easily schedule and also join an already present conference call. You can see how this would be useful to users - especially their hordes of users that use their device for business purposes.
The app will likely find a good following with business users that have already been driven to the BlackBerry platform for their business needs. It will certainly be interesting to see how quickly the app rises to prominence among users. The app is great at easily scheduling and creating conference calls. They will allow provide you with a reminder notification that will pop up when you reach a scheduled conference time that you have previously scheduled.
Also, if you lose your connection to the audio conference, you will be able to rejoin with the single click of a button, which is a huge feature of the app. It will be interesting to see how quickly business users gravitate toward the scheduling features that have been provided in the app, but you can bet that some users will gravitate toward it if nothing else than for the great scheduling features and notifications that have been made available to users when they are scheduling their conference calls. This app effectively allows you to set and show up for meetings, reminding you of when you need to be in your conference call.