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Tag Archives: Apple

Moshi for iPad
  • Will the iPad Revolutionize Textbooks?
    Posted on January 25, 2012 by Pure Mobile

    By Megan Fleet


    In my formative school years, there were always concerns of what toll hefty textbooks and toting them around in backpacks would be.  Luckily, The students of the 21st century may  not have to share in that burden with Apple's announcement that it would begin offering digital  textbooks on their iPad via its iBooks 2 app.


    iBooks app iPad


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    Apple is setting its sights on the textbook industry - Textbooks for iPad, which became available by way of a new textbook category in iBooks 2, which requires iOS 5 and is currently available as an update to the original iBooks app, provide students with a modern, interactive replacement for conventional printed textbooks. They support multi-touch gestures and also feature dictionary look-up integration and annotation. Students can highlight text, take notes and even create virtual note cards to reference later while studying.


    iPad front back


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    The books, which currently focus on high school-level subjects but will later expand to cover the entire K-12 curriculum, can cost up to $14.99, and Apple is working with publishing companies such as Pearson, McGraw Hill, Houghton Mifflin Harcourt, and DK Publishing to make it happen.


    Students can enhance their mobility with accessories such as; stylus & pens, micro SD memory cards, batteries, docking stations, Bluetooth headsets, data cables and glider gloves all specifically designed to make your devices functionally efficient and performance rich


    To create interactive textbooks and other digital books for the iPad, Apple has also introduced iBooks Author. The Mac application provides robust tools that let anyone build and publish interactive digital books for Apple’s iBooks store. It has the same look and feel as Apple’s iWork apps, and includes features like gallery support, 3D animation, video and interactive image support and more. Users can even insert custom Javascript or HTML5 code into eBooks using iBooks AuthorPaired with the fact that multiple universities have launched test programs for distributing iPads to students and this looks to be a recipe for success. And, when the iPad3 is released later this year, its predecessor will be that much more affordable and accessible to students.


    Now we just have to worry about early-onset carpal tunnel and “texting thumb” syndromes. But even there, with the number of hands free technologies out there, students could easily address those issues as well with the simple purchase of a few key accessories. God bless innovation!



    This post was posted in Accessories, Apple, General, Tablets and was tagged with iPad, iBooks app, iBooks 2, iBooks, cases, Apple, Accessories

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  • By Aldo Panessidi


    Apple’s bid for the number one PC vendor spot has been in the works since the success of the Apple II back in 1984 and continued success of the MacBook According to Asymco’s Horace Dediu, that was the year the company enjoyed 15.8% market share unfortunately did not launch it into ever-sunny skies until Steve Jobs returned back to the company and brought us the iRevolution. And if Mr. Jobs was present to see this achievement, one would have to assume he would be thrilled.


    PC Vendor Market Share


    A recent poll of 42 analysts conducted by Fortune shows that Hewlett-Packard will soon topple from its ranking as the number one PC vendor in the world and be replaced by Apple. Based on the spike in iPad sales in the “holiday quarter” last year where sales jumped up from 11.12 million in Q3 to 14 million in Q4. Tally up the sales from Apple’s other PC product line of Macs (which had over 5 million units sold over the holidays), and the company exceeds 20 million units taken off their hands in the fourth quarter. When calculating market share, the NorCal company trounces HP 17.8% to 13%.


    Tablet Market Share - Apple could hold 12% combined PC and Tablet


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    2011 could just not have been HP’s year with some serious changes to their business and product offerings. Losing the prestige of this spot could also have been facing the marketing and development machines of Apple whose growth continues year over year (never fear for those who noted the less impressive results from last month, December reports will crush expectations).


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    No doubt the Cupertino company will be able to continue its crusade to win over new customers, especially with the aid of its partners and complementary accessories. No more than ever, tablets are a lightweight, flexible choice that also doubles as a media device (and a GPS, browser, stereo and any other number of functions).


    Keep posted as these numbers will all be confirmed and then the post-CES month rolls around. We are in for a ride!



    This post was posted in Apple, General, Tablets and was tagged with Macs, MacBook, HP, Hewlett-Packard, Apple PC, Apple OS, Apple MacBook, Apple

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  • By Aldo Panessidi


    Apple marketing is sure to have their paws all over the latest IDG business survey which finds that the iPad is gaining explosive momentum in the business community all over the.


    Tablet Use - How Tablets are used


    The survey shows that 91% of IT and business professionals use their iPads for work. The kicker is that despite this high percentage of usage, only a quarter of these devices are issued by companies.


    A surprising 51% of those surveyed always use the device at work, almost as many who always use it at home (54%).


    Perhaps this is because professionals use the sleek tablet for media consumption in typical consumer behavior in addition to using it to increase their productivity on the go. The trends point to very high levels of use while they are on the road (a full 79% of IT professionals surveyed always use their iPad on the road). The smaller size of the device makes it easier to tote around when traveling; the array of accessories accessories such as; stylus & pensmicro SD memory cardsbatteriesdocking stationsBluetooth headsetsdata cables and glider gloves all specifically designed to makes this device more functionally efficient and performance rich.


    So where is the monumental shift of iPads replacing notebooks and desktops at the corporate level? It seems to be a different kind of shift, more of an evolution than a revolution. Most of those IT and business professionals surveyed said that despite their high level of iPad use, they have not abandoned their other desktop or laptop computers. iLuv and some other accessory manufacturers did roll out some great docking stations and workstations that may help increase the adoption rate of iPads for businesses.


    Global Media Tablet Shipment Forecast


    Apple itself should look into how to better leverage its products and the accessories to make it a clearer choice for consumers. We have brought Apple’s smartphones, media devices, and now slate computers into our homes and now into our offices. There is an incredible amount of loyalty to the brand, but their messaging has largely been centered on the consumer and its media uses. They have to help bridge those gaps and work on their solution selling where companies or individual professionals can buy a comprehensive solution to fit their changing needs.




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  • iPad3 at CES Understated
    Posted on January 17, 2012 by Pure Mobile

    By Megan Fleet


    Apple’s iPhone and iPad are undoubtedly two of its most iconic products. They were also revolutionary, creating demand for tablets, smartphones and apps that tied into customers’ existing iTunes infrastructure. With these kinds of accolades and cult-like following, there have been twinges of disappointment for Apple’s more recent launches of the iPad2 and iPhone 4S as they were so comparable in “look” and functionality at first glance.


    This trend towards subtlety (and maybe towards a safer path in the post-Jobs era?), looks to be continuing with the iPad3. Attendees to the Consumer Electronics Show this past week could have perused the Apple booth and have had the iPad3 right in front of them without recognizing it as a the latest version of the tablet.


    Apple iPad 3


    Like the iPhone 4S, there are differences, but touting this particular version as the iPad3 instead of the iPad2 or some other such moniker seems a bit overdone. This potential newest tablet addition has a body that is approximately 1mm thicker than its antecedent. For cases and various other accessories this minimal change will allow customers to recycle their previous purchases. The exception is for those protective cases designed to be exactly form fitting.


    Another similarity to the iPhones 4S, this latest iPad contender has a noticeably larger rear camera, but does not have the LED flash. These improved features in camera quality and images will win over some customers. But, the front of the device is very much the same as the iPad2.


    Apple CES 2012


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    The iLouge writer who viewed the device at CES did note that the display model appeared to be six months old or so. That particular detail points to the many possible changes that could take place in revamping the iPad3 in the coming months. As we await the actual release of the tablet, current Apple users can continue to indulge their love of accessories without fear of them being obsolete when the new kid in town makes its debut.




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  • By Aldo Panessidi


    When Apple launched the iPhone 4S there were plenty of bystanders that were disappointed that the latest smartphone was not the elusive iPhone 5. The silver lining is that this prolonged release has given plenty of fodder for the tech gossip mill as we all speculate if the next generation iPhone will be drastically different.


    iPhone 5 vs iPhone 4 - Bigger Screen


    Latest reports note that Apple’s upcoming device will be slimmer than the iPhone 4S and iPhone handsets and will also strut some new tech as well. The iPhone 5 may have a quad-mode chipset from Qualcomm that will work on all 4G LTE and 3G networks which has the implication of making this unlocked cell phone device more widely available across mobile carriers.


    Giving credence to these details is a BGR exclusive last month that reported Apple’s intention to launch a completely redesigned iPhone in the fall. It will have an aluminum case and a rubber or perhaps plastic bezel that will protect and cover a new wrap-around antenna. Possibly more dependable accounts came from Morgan Stanley’s analyst, Katy Huberty, who noted that Apple sent a communication to clients last Friday. Those statements assured that Apple’s business will continue to grow even with a slowing demand for high-end smartphones. There is no question that the company’s strength is in its iTunes, iCloud and other proprietary technologies that marry customers so closely the OS platform.


    iPhone 5 Features Rumors


    Included in Huberty’s comments was the mention of Apple’s next generation tablet, the iPad3 which is slated to launch at some point in the first half of the year. With traditional pricing strategy in play, the iPad2 will be lowered in cost to attract additional customers to the iOS platform and to Apple’s strength in the tablet market.


    Surely these new smartphone and tablet devices will come with revamped and original peripheral accessories. Leaving your valuable mobile devices unprotected is risky! Discover the latest innovative protection solutions... stylish top brand bags, sleeves and casesspecifically designed to protect your devices from scratches and blemishes. Tough on the outside, sweet on the inside these brand name protection accessories combine complete device coverage with sleek artistic expression.




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  • Android and Apple Poised to Dominate
    Posted on January 13, 2012 by Pure Mobile

    App Downloads and Virtual Goods at CES

    By Megan Fleet


    Anyone with a tablet, smartphone, or is in the vicinity of someone with these devices knows about apps. Downloads of apps on smartphones and tablets are projected to be in the 41 billion range for 2012. With those kinds of numbers, there is some serious cash to be made on the focus and popularity of apps. The industry knows it and these small applications have become all the rage at this year’s CES.  More and more consumer are leveraging the power of unlocked cell phones to choose their preferred service providers and break away from long term service contracts... while customizing their phones with both apps and cell phone accessories of their choice.


    App Download iPhone


    The flip side of this is that costs of downloads is ever decreasing with the increase of competition. To counterbalance these declining revenues, players are looking to virtual goods. Already ahead of the curve, both Apple and Android are evolving to inhabit this space. In turn, they will keep customers hooked into their ecosystems and continue to diversify the different kinds of devices and accessories are integrated into consumers’ lives on their platforms.  Experience the mind blowing clarity of XMI Speakers.  Uncompromised sound quality and a revolutionary design accentuating today's interactive lifestyle.   Our earpieces and headsets combine sophisticated style and precision engineering that deliver brilliant sound for your total listening pleasure


    Apple vs Android UFC Fight
    Both Apple and Android own the lion’s share of app downloads to date, but according to Josh Martin, Director of Apps Research at Strategy Analytics, “The introduction of tablets from Amazon and Barnes and Noble and a renewed push for Windows Phone ensure an intensifying battle for the third horse in the apps ecosystem race.” Customers are bound to vote with their wallets and their thumbs with consideration of unlocked devices as well. The industry is changing, becoming more competitive and giving consumers more options of how they receive their data and how they communicate.


    Luckily for us customers, this spirited competition is the recipe for lower prices, more choices, and better technology as developers scramble to win us over with must have accessories that make life better and faster speeds. Clearly this is the free market at its best (ignoring carrier exclusivity in this last statement!).




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  • Are Carriers Prepared?

    By John Castell


    When the iPhone 4S was released, there were a fair number of naysayers out there questioning if this latest Apple smartphone would make the kind of mark its past devices have. Sure it has Siri and some other upgrades, but it looks similar. It fits the same protective case accessories and docking stations and the like, so many were speculative of the impact this one would make. According to a recent research by Arieso, this latest generation iPhone is definitely having an impact.


    How? Data is showing that iPhone 4S consumers use practically twice the amount of data as its predecessor, the iPhone 4. Throw in the statistic of these hyper-users consuming more than 3 times the data of the original iPad 3G and jaws start to drop. Even Arieso’s chief technical officer, Michael Flanagan marveled “the data usage numbers I am seeing make me wonder what I am missing.”


    iPhone Over Bandwidth Usage


    The likely culprit is Siri. Michael Flanagan and other iPhone 4 users are bereft of the virtual assistant’s powers that aid in searching which (although not stated in the report) is the obvious suspect for the increased data consumption.  Enhance your mobility and turn your device into a power tool!  Discover select accessories such as; stylus & pens, micro SD memory cards, batteries, docking stations, Bluetooth headsets, data cables and glider gloves all specifically designed to make your devices functionally efficient and performance rich.


    Also striking is Arieso’s reporting that it is a mere 1% of data users consuming half of all downlink data. Flanagan did need to note, “while the report provides general trends, the studies on which they’re based demonstrate the importance to operators of understanding the increased consumption each type of smartphone brings.” But are carriers listening? Data usage will only continue to increase as tablets and smartphones become more prevalent, but mobile providers don’t seem to be heeding the trends that will eventually compromise the quality of service for their subscribers.


    Smartphone Bandwidth Usage 2011 2010 2009


    With this kind of ostrich behavior from carriers, consumers should be clamoring for more unlocked phone options so they have the freedom to seek out services that will provide the speeds, complimentary accessories, and forward moving innovation that consumers are paying for.



    This post was posted in Apple, General, Smartphones and was tagged with iphone 4S, iPad 3G, docking stations, Tablets, Smartphones, Apple

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  • By Aldo Panessidi


    It is common knowledge that both Apple and Google are the foremost thought leaders in the technology industry and as a result have secured global dominance of the smartphone OS market space. What is surprising is reviewing the numbers and trends that show an astronomical growth for the two giants over the course of 18 months. As can be seen in chart provided by comScore - the leading provider of online digital world measurement metrics - U.S. mobile subscribers are used to demonstrate the dramatic transition in market shares in the ever growing smartphone market. Discover the benefits of online shopping.... experience the largest assortment of wireless device accessories at the lowest prices on the Internet.


    Google Apple Market Share


    In less than a year and a half (between August 2010 and November 2011), the combined U.S. market share for Google and Apple - based on the number of mobile subscribers of iPhones and Android phones - jumped from 43.8 percent to 75.6 percent! When one considers the exponential growth of the mobile market and the rapid consumer adoption of wireless devices such as unlocked cell phones and tablets as well as for the associated branded protective accessories... it becomes apparent how staggering the revenue potential of these combined markets really is.


    Another drastic market shift is the fall of beleaguered Canadian high-tech giant, Research In Motion. RIM has been plagued with technology based challenges, security issues, lackluster apps, production setbacks, numerous litigations and dismal product design, which all contributed to its fall from grace. Losing subscribership in the 18 month period, RIM’s BlackBerry market share dropped from 37.6 percent to 19.7 percent. Microsoft didn’t fare any better when it’s popularity poll was cut almost in half. Lastly, market laggard, Palm who? Enhance your mobility and turn your device into a power tool! Discover select accessories, such as stylus & pens, SD Micro memory cards, batteries, speakers and glider gloves all specifically designed to make your devices functionally efficient and performance rich.


    Smartphone Market Share


     


    So how and why did Android and Apple win over so many consumers? Analysts and industry experts seem to agree that unlocked phones for carrier neutrality, provided subscribers with the freedom to break away from being tied in with long term service provider contracts and negotiate lower priced service plans that best met their lifestyle needs . Secondly, the branding of not only the device, but the wide array of innovative top brand accessories drew customers in. Leaving your valuable mobile devices unprotected is risky! Discover the latest innovative protection solutions of stylish top brand bags, sleeves and cases specially designed to protect your devices from scratches and blemishes with our. Tough on the outside, sweet on the inside our brand name protection accessories combine complete device coverage with sleek artistic expression.




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  • iPhone 5 – At Last!?
    Posted on January 3, 2012 by Pure Mobile

    By Aldo Panessidi


    Investors, speculators and rubberneckers alike are already speculating about Apple’s future after the recent loss of Steve Jobs. Will lines still abound upon the release of new products? Will there be the innovation? Will there be the continued customer loyalty?  Will there be mobile accessories designed to protect, personalize and enhance devices.


    Well, as the iPhone 4S was released in lieu of the mythical iPhone 5, customers may have been slightly let down in 2011. However, resources indicate the next generation of iPhones will be released in 2012. Will that include shiny new Apple accessories? That may remain to be seen at the upcoming mobile technology conference in February 2012.  Leaving your valuable mobile devices unprotected is risky!  The latest innovative protection solutions such as stylish top brand bags, sleeves and cases allow you to protect your devices from scratches and blemishes.  Tough on the outside, sweet on the inside these brand name cases and skins protection accessories combine complete device coverage with sleek artistic expression.


    Luckily for Apple, the release of accompanying accessories can wait until next fall when v5 of the revolutionary smartphone is slated to be released (likely to fall in line approximately one year after the iPhone Siri release with the 4S).  Enhance your mobility and turn your device into a power tool! Discover select accessories, such as stylus & pens, SD Micro memory cards, batteries, speakers and glider gloves all specifically designed to make your devices functionally efficient and performance rich.


    So what details of this up and coming device are churning around the rumor mill? Sounds like Apple is intending to use a plastic or rubber material (much like the materials used in the bumper case accessories currently sold independently of the mobile devices). This design falls in line with previous iPhone versions (mainly the 3GS) which had a bezel that surrounds the edges.  Get powered up for work, life and play easily and conveniently with their collection of desktop chargers, wall chargers and car chargers.   Get all the power and energy you need for the mobile lifestyle.


    This serves two purposes – joining the glass of the iPhone front to the aluminum back plate (no need for the above antenna large plastic inserts on some Apple “I” products).


    At the moment, some sources report that the next generation iPhone will rock an aluminum case (comparable to that found on the iPad 2). This newest devices should also include a larger display of approximately four inches. This is in line with the latest smartphone trends towards bigger and better screen displays. Thankfully for those of us who use our technology to feed into larger screens, there are HDMI and other cables available to use smartphones and media devices to stream a plethora of media.


    Keep posted as 2012 brings more details on Apple’s new leadership and upcoming products!




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  • 2011 In Retrospect - RIM on the Ropes
    Posted on December 29, 2011 by Pure Mobile

    By Aldo Panessidi


    In retrospect, 2011 was a huge year for the wireless industry.  With a giant falling at the same time that global mobile connections surpassed 6 billion, and worldwide smartphone penetration approaching 10%... all in a world with 7 billion people .   The availability of connected devices within the market place has fueled a meteoric rise in usage across all ages... with, smartphone penetration in the United States topping 44%.   The accessories market has also seen skyrocketing growth in stride with the surge in mobile device usage.  Consumer's are not taking any risk with their expensive devices preferring to protect them from scratches and blemishes in innovative designer inspired bags, sleeves and protective cases.  Tough on the outside, sweet on the inside these brand name protection accessories combine complete device coverage with sleek artistic expression.



    The smartphone's rapid growth and continued market expansion can be attributed to two leading platforms Adroid and iOS  while other operating system platforms continue to struggle to maintain onto their meager share of the market.



    While Microsoft’s Windows Phone OS is heralded as a breath of fresh air... sales and consumer interest continue to be disappointing.  Alas! What can we say of our beleaguered and fallen giant ... RIM;  once the pearl of the mobile industry;  now with the failure of the PlayBook tablet and the BlackBerry OS, which was once the most desirable mobile experience continues to be  continues to be plagued with security issues.  Enhance your mobility... turn your device into a power tool.  Discover the select accessories, such as, stylus & pens, data cables, batteries, SD micro cards, desktop chargers, earpieces & headsets as well as glider gloves all specifically designed to make your devices functionally efficient and performance rich.


    The onset of 2011 looked very promising for RIM.... which unveiled a number of next-generation devices; including the 9300 Curve, 9900 Touch, 9930 Bold Touch and the highly anticipated BlackBerry Dakota.  RIM was also hard at work on it first tablet offering - the BlackBerry Playbook.  RIM offered a number of options to developers with the ability to support Android based application for it first QNX-based device.  Brilliant move right.... it would give RIM access to Google's massive Android ecosystem and provide PlayBook users with a huge catalog of apps available upon launch.  Unfortunately, things don't always go according to plan... and for Rim, boy did this turn out to be a snafu!


    The Playbook launched in April amidst challenges and controversy.  Due in part to the pressing need to have a tablet on the market... the PlayBook debut was marred by the lack of native support for email, contacts, calendar or even the highly-regarded chat client that put BlackBerry devices on the map - the BlackBerry Messenger.   Furthermore, the tablet launched without support for Android applications and the current catalog of lackluster apps remain a huge problem for RIM to this day.   Let the latest in trend setting fashionable accessories express your unique style!  Experience  an extensive array of award-wining design protective cases and skins that deliver modern style, stunning design and smart protection.  Make your mobile devices stand out.  Customize your look - how cool can you be?


    To compound matters even further,  despite RIM’s best efforts it was only ready to announce one device at the BlackBerry World conference in late April - the BlackBerry Bold Touch 9900 and while it was a device BlackBerry users had been clamoring for, it also came to market more than a year later than it should have with an operating system and user interface that was stale at best.


    Worse was yet to come as internal stirrings set off seismic quakes after pent up unrest among RIM’s own employees finally reached its boiling point.  At the breaking point and completely exasperated  a high-level RIM executive published an open letter in an effort to get his message across to RIM’s top ss.   In its response to the open letter, RIM indicated that while it was addressing several issues, the company was “thankfully in a solid business and financial position to tackle the opportunities ahead.” Despite, cheery forecast by RIM's top management , company would go on to disappoint with its second and third-quarter earnings, and its fourth-quarter guidance suggested that relief would not come soon.  Discover XMI Speaker's uncompromised sound quality and a revolutionary design accentuating  today's interactive lifestyle.   Earpieces and headsets combine sophisticated style and precision engineering that deliver brilliant sound for your total listening pleasure.


    Today, RIM remains between a rock and a hard place.  In the midst of continually weakening sales, the first PlayBook  update is scheduled for February 2012; providing native email support and other PIM functionality, BBM is still proving to be a challenge and will not be part this 'fix'.  Even more disturbing is the fact that the first RIM smartphone to run on the new BlackBerry 10 OS  - the BlackBerry London - will be delayed until delayed until late 2012.  Discover an extensive selection of the latest lithium technology replacement cell phone and wireless devices batteries.  Ensure your device is powered by brand name batteries for longer operating life.


    Of major concern is the latest controversy brewing at RIM... inside sources at RIM have indicated to BGR that Mike Lizaridis was lying when he said that the company's new lineup was delayed due to the setback get LTE chips.    In fact BGR claims it was told that RIM is simply pushing this out as long as they can for one reason, they don’t have a working product yet."   According to BGR, their source communicated something shocking for a high-level RIM employee to say. He told BGR that RIM is betting its business on a platform and ecosystem that isn’t even as good as iPhone OS 1.0 or Android 2.0. “There’s no room for a fourth ecosystem,” he stated, “and DingleBerry also works on BlackBerry 10.”   Get powered up for work, life and play easily and conveniently with a collection of desktop chargers , wall chargers and car chargers.   Get all the power and energy you need for the mobile lifestyle.


    There is no question that RIM has the talent to succeed in the modern smartphone market. It also has a user base that continues to grow with each quarter. The vendor has a lot of catching up to do, however, and it once it finally does launch its first BlackBerry 10 phone, it had better be a blockbuster with a massive marketing budget to back up its launch. In the meantime, RIM has a tough six-plus months ahead.




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