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Tag Archives: Apple

Moshi for iPad
  • By Aldo Panessidi


    There’s a rumor- spotlight shining on a different area of technology redesign right now – materials used for device cases. Reports have it that Apple has a new “Liquidmetal” alloy for its next iPhone 5, and Samsung is working on a ceramic main body for its upcoming Samsung Galaxy III S smartphone.


    Leaving your valuable mobile devices unprotected is risky! Discover the latest innovative protection solutions... stylish top brand bags, sleeves and cases specifically designed to protect your devices from scratches and blemishes. Tough on the outside, sweet on the inside these brand name protection accessories combine complete device coverage with sleek artistic expression.
    Apple is reported to be replacing the current iPhone’s glass case with a Liquidmetal alloy that will make the case both thinner and lighter. Liquidmetal is also supposed to significantly improve the case’s durability.


    It seems Apple has had this change in the works for awhile. Back in 2010, Apple acquired the rights to the “amorphous metal alloys” that Liquidmetal Technologies had developed. Not long after that, Apple was looking for engineers to work with the material.


    Enhance your mobility and turn your device into a power tool! Discover select accessories such as; stylus & pens, micro SD memory cards, batteries, docking stations, Bluetooth headsets, data cables and XMI speakers all specifically designed to make your devices functionally efficient and performance rich.


    We should have confirmation on whether an iPhone case made out of Liquidmetal will be in our hands soon. According to South Korea’s ETNews, one of their sources reported that the next iPhone should be unveiled in June at the Apple’s Worldwide Developers Conference in San Francisco.


    The South Korean news site also announced that the Samsung Galaxy S III smartphone will feature a ceramic main body, giving that phone a lighter weight and more comfortable grip. The ceramic material is manufactured with a new method for applying heat to a non-metallic inorganic substance. The Galaxy S III is scheduled to be unveiled in London on May 3rd.




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  • By Aldo Panessidi


    Not only is Apple under fire for the factory conditions and dust explosions that have occurred at their Chinese based manufacturing locations, but according UBM TechInsights, the Silicon Valley darling is looking at a lower profit margin on its upcoming iPad3.


    The new iPad 3 will have an estimated bill of materials cost of $310, up from $270.86 on the original iPad and $276.27 on the iPad 2 based on versions at launch using 16 Gbytes memory. By selling all three at the same $629 price, Apple is cutting its profit margins about five points from 56-57 percent on the first two generation products to 51 percent on the new iPad, UBM TechInsights projected.


    iPad Models Comparison


    Apple’s profit margin on the iPad 2 will dip to an estimated 53 percent when it is discounted to $529 at the release of the new model. The iPad 2 sustains less of a hit because prices of its components are projected to have come down since its launch last year resulting in a current bill of materials cost of $248.07 for the 2012 version of the iPad 2, it said.


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    Why the cost increase? It is in large part thanks to the new iPad’s Retina display. UBM notes that those changes in display cost Apple approximately $70 compared to the $49.50 iPad2 display. In addition to the Retina display, the iPad3’s 4G LTE chips are more than double in cost to the iPad2’s 3G chips ($21 per chip compared to $10) and a more expensive A5X processor chip that adds another $6 in cost.


    iPad Prices Comparison


    One can only assume that Apple will look to periphery devices (wireless keyboards, protective cases, docking stations etc) to help close the gap in their gross profit margins for this newest iPad. But as these devices become more expensive to manufacturer, retail prices will inevitably rise. The same may be true for Apple’s line of iPhone 4S smartphone as well. These handsets will also have the more costly 4G LTE chips and increasingly more advanced displays.


    As these prices rise, it may cause consumers to take stock of what they are shelling out hundreds of dollars for. Many times, it is more cost effective to reinvest in tablet accessories and less costly peripheral devices to achieve a comparable user experience. And, as in home renovations, sometimes a fresh coat of paint or a new protective case is just as effective in revitalizing the object in question.



    This post was posted in Apple, In Depth Review, Tablets and was tagged with Tablet, new ipad, lower margins, ipad 3, ipad 2, iPad, Apple

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  • By Aldo Panessidi


    The Samsung Galaxy s3 was intended to be currently on display at the Mobile World event over in Barcelona, Spain. However Samsung later opted to decline the showing at the Mobile World Congress. In a strategic move... Samsung executives have chosen wait and give the whole world one big launch date, which is yet to be announced... although reports have it set around June of this year.   While we are still not sure whether this device will be launched as an unlocked cell phone or the related accessories to help protect, personalize and enhance its mobility... we do know that the Galaxy S 3 is slated for launch in over 50 major countries.


    Samsung Galaxy S III


    Regardless of this, it hasn’t stopped reporters getting their hands on all the specifications and features that the Samsung Galaxy s3 will have.  The details have fans frothing at the mouth and word of Apple iPhone 4S and Window based Nokia Lumia phone lovers jumping ship is happening often, people are so impressed by the reports.


    While one can argue that its only speculation, we need to consider that sources these days are never far off the money, if they are off at all.


    Samsung Galaxy S3 specs are now the topic of discussion for the tech communities across the world. The perception that the forthcoming smart phone from Samsung will set the bar very high for its competitors to follow in the days to come seems to be true.


    The following video is an excellent review of the Samsung Galaxy S 3 that whets the appetite for the highly-anticipated addition to the Android family



    The new Samsung baby is going to be 4.8 inch 1024p HD Super AMOLED Plus display with a SXGA resolution of 1280 x 1024, a lot bigger than the Samsung Galaxy S2, but a tad smaller than Galaxy Note, the 5 inch smart phone from Samsun's own stable.  Some sources claim that it will be a 3D display as well.   In any event, we can see an advanced display from Samsung, the world leader in mobile display technology.   Samsung should install a display that can really beat down the high definition Retina Display of iPhone 4S and the possible iPhone 5.


    Driving this splendid device is a powerful 1.5 GHz quad-core Samsung Exynos processor zipping the process right along. There will be 2GB RAM. You read it right.  Reports indicate that Samsung is to make its next gen Galaxy S as powerful as a laptop.


    The hardware is encased in an ever-chic ceramic shell.  For  those that don’t care for the ceramic case, there is an ever growing array of protective cases and skins to personalize the device to your heart’s content. No matter your style, you will want to protect the 4.8 inch, “full HD” 1080p display to avoid damage and unsightly scratches with top brand bags, cases and sleeves.


    As far as camera in the new Galaxy S3 is concerned, all indication point towards the fact that it will be substantially better than Galaxy S2 and Apple’s top selling iPhone 4S. Different sources report that Samsung will mount a 12-megapixel rear camera on Galaxy S3. The current version of Galaxy S2 has an 8-megapixel rear camera.  Many recent or upcoming phones like iPhone 4S, Nokia Lumia 800, Motorola Droid RAZR and HTC Rezound are also up with 8-megapixel camera. So Samsung may make its Galaxy S3 a far powerful machine for image and video capturing.


    The icing and the cherry on the cake are the 4G LTE capability and Android 4.0 OS bringing you the final touches of a smartphone that is beautifully designed and made.




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  • Apple iPad 3 Event Announced
    Posted on February 29, 2012 by Pure Mobile

    By John Castell


    Apple iPad 3


    Apple today issued invitations to the media for an event next Wednesday, March 7, where it's expected to launch the next generation of Apple tablet the - iPad 3.  Invitations to join this corporate event to be held in San Francisco were received by bloggers and reporters alike.


    Apple will host the launch event at the Yerba Buena Center for the Arts in San Francisco, a regular venue for the company's press-only announcements and where former CEO Steve Jobs introduced the iPad 2 on March 2, 2011.


    Most experts believe the iPad 3 will feature a higher-resolution screen, a faster processor - perhaps Apple's first quad-core - and more internal memory. They have been split on whether the new tablet will support the faster LTE data networks like those now being deployed in the U.S. by Verizon and AT&T.


    Apple’s iPad 3 is expected to feature a high-definition 2,048 x 1,536-pixel Retina Display, a new quad-core Apple A6 processor, a more powerful battery, embedded 4G LTE connectivity, an 8-megapixel camera and an exterior design that is very similar to the current iPad 2 but with a slightly modified case. New features tied to the next major build of Apple’s mobile platform are expected to be on display next week as well, and we took a quick hands-on look at iOS 5.1 earlier this month.


    The following video provides an insight into the Top 5 Features expected in the iPad3



    Apple has not said anything about the price of the new iPad -- some recent rumors have claimed it will cost about $80 more than current models -- when it will go on sale or even the official name of the tablet.



    This post was posted in Apple, General, New Releases, Tablets and was tagged with memory, iPad3, ipad 3, iPad, iOS, features, event, Apple

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  • By Aldo Panessidi


    Today Apple can seemingly do no wrong. But if you think back a couple of years, you will likely recall the fuss made around the iPhone4 and the unheard of design flaw that had jaws flapping. Honestly, it had been ages since the incident had crossed my mind. And unfortunately for Apple, Antennagate has reared its ugly head once again.


    iPhone 4 Can`t Touch This - Design Flaw - Dropped Calls


    The silver lining for the tech darling is that this time the reminder comes in the form of a bookend on the class-action lawsuit that had been levied against Apple after the 2010 iPhone 4 release that caused some serious problems for customers trying to actually use their iPhones to speak with others. Some users noticed that when the strip along the side of the handset was covered it would result in a loss of signal and eventually a dropped call.


    Enhance your mobility and turn your device into a power tool!  Discover select accessories such as; stylus & pens, micro SD memory cards, batteries, docking stations, Bluetooth headsets, data cables and glider gloves all specifically designed to make your devices functionally efficient and performance rich.


    To stem the tide of a disgruntled public, Apple offered free Bumper cases for iPhone4 buyers. Alas, they were only available through September 30, 2010 which did not appease those who had waited in line and paid a premium for the long-awaited iPhone4 – hence, the multiple lawsuits filed against Apple.


    So those iPhone customers who felt cheated because of the time limit on free bumper cases will be pleased to hear that the class-action lawsuit against Apple translates into either a free Bumper case or $15 cash to iPhone4 customers in the United States. Personally, my iPhone4 is already enshrined in the protective case of my choosing. But, the $15 cash is a great incentive to buy the new running accessories or headset I’ve had my eye on.


    To claim the reward of your choice, visit www.iPhone4Settlement.com (it is not yet up and running). The website will provide information on how customers can receive their free case or get the cash in hand. In case you forget, Apple will be required to send reminder emails to iPhone4 users prior to April 30th.


    Thankfully this design flaw was addressed with the iPhone 4S and the tech company continues to bring its signature innovation and style to consumers with products like the iPad that have made it the success story to date and an industry leader, not a follower.




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  • By Aldo Panessidi


    With the Mobile World Congress on the horizon, the top smartphone vendors (Apple, Blackberry, HTC,  LG Mobile, Motorola, Nokia, Samsung and Sony) are ramping up products that were introduced and released earlier this year and fine tuning the messaging for the upcoming event that will give them the opportunity to leverage the publicity, innovative mobile accessory launches that accompany these global gatherings. So, Samsung is in a great position to capitalize on the momentum on the world stage for its latest international device, the Samsung Galaxy Note.


    Samsung Galaxy Note


    As with other Samsung offerings, this unlocked cell phone has gone through a series of transformations before reaching the shores of North America and will align with its American siblings in certain areas. With four touch sensitive buttons under the screen and a Snapdragon S3 chipset under the hood, the 1.5 GHz dual-core Scorpion processor is a differentiator from the Exynos silicon found in the global version of the handset.


    And, with the added LTE connectivity, S Pen (stylus and pen), and large 5.3” Super AMOLED screen, this device looks to create its own niche and make its own waves in the mobile device industry. There is a slew of features that make this smartabletphone a good fit for some customers including a microSD slot (a nice consideration for a device that is likely to eat up a lot of storage), video recording in 1080p that has USB host and TV-out support, and full Flash support which is definitely sought out in media playing devices. The specs are long and worth checking out, but I would venture to say that the peripheral devices and accessories that will come along with this device will also be key.


    The size of the handset will make headsets and Bluetooth devices all the more imperative for those customers using the Galaxy Note as one-handed use is bound to be tricky. Purchase of a protective accessory that precludes the need to fit this smartabletphone in your pocket is also a likely necessity. All in all, Samsung has created a device that answers the needs of consumers who are looking to consolidate the number of devices they tote around. The functionality will please many, but to truly get the most from this handset, customers will have to plan carefully and invest in the best accessories and peripheral devices to fit their usage and lifestyle – all of which we look forward to seeing and reviewing at the MWC!




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  • By Aldo Panessidi


    Apple iPad 3 Generation Review


    Can you hear the Apple machine cranking? The infamous company has yet to reach its zenith for this century according to Gartner reports and financial projections of the past few weeks and its adoring public is not likely to disappoint or be disappointed.


    Tablet Sales vs PC SalesTablets will see an explosion in sales over the next four years, selling 60% as many units as PCs by 2015 – and Apple iPad will still have almost half the market by then, says the research group Gartner in a bullish forecast.


    IDC and Gartner PC v Tablet forecast to 2015, when Gartner puts tablet unit sales at 60% of PCs'


    The following video provides a iPad 3 - Rumor Roundup



    Selling power of the iPadAfter delivering a surprisingly popular (and by last quarter’s earnings reports, buyable) iPhone 4S, we are more prepared than ever to see the company’s latest iPad. The iPad 3 has had rumors swirling about it for months now. Considering the slate is to be the third in a line of tablet royalty, it is no wonder that the speculation and press around the device could easily fit into the format of US Weekly. And would probably be interesting than reading about the


    Leaving your valuable mobile devices unprotected is risky!  Discover the latest innovative protection solutions... stylish top brand bags, sleeves and cases specifically designed to protect your devices from scratches and blemishes.  Tough on the outside, sweet on the inside these brand name protection accessories combine complete device coverage with sleek artistic expression.


    So when we caught wind that images of the device had been published by the Chinese language Apple Daily before the official announcement, inquiring minds needed to know just how accurate those images were considering the limited visuals that had been previously leaked. We are also keeping an ear to the ground for any news on Apple iPad3 accessories


    Happily, previous reports seem in line with what was seen in the Apple Daily. The case will be familiar to iPad2 users, but has the twist: a gradual taper leading from the back to the edges. This will likely translate into new accessories needed for the new slate, but that remains to be seen.


    From the spec perspective, the Apple Daily reconfirms that the iPad3 will have a 9.7-inch Retina Display and an 8-megapixel camera. With a quad-core Apple A6 processor and embedded 4G LTE connectivity under the hood, customers will not be disappointed. Apple is expected to debut the iPad3 at a press conference early March where we will hopefully hear more of plans to pair exclusively with a telecommunications carrier or if the device will be made available unlocked.




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  • Apple Unseats Google as Global Leader
    Posted on February 21, 2012 by Pure Mobile

    By Aldo Panessidi


    Apple Global Leader


    Brand reputation can be hard to quantify.   The way consumers feel and the degree of trust they assign a company and its brand are tied up into a lot of intangibles.  However, Harris Interactive, a marketing research firm has developed a Reputation Quotient to measure brand reputation.   Comprised of six dimensions of reputation, this year’s new front runner, Apple was top-ranked in four: products and services, financial performance, workplace environment, and vision and leadership. The California based company was outscored by Whole Foods in the social responsibility category and by Amazon in the emotional appeal dimension of reputation.


    This year marks the firm’s 13th annual Reputation Quotient survey and Apple snagged a score of 85.62, the highest score recorded since the survey began.   Furthermore, in other  Google vs Apple  episodes,  Apple has edged out Google from its top spot in 2011’s poll. Another cloud-service provider, Amazon joined the ranks of the top 5 companies and the list was rounded out by Coca-Cola and Kraft Foods.


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    According to Robert Fronk, the executive vice president of Harris Interactive, the rise of these kinds of companies to the top ranks is not unexpected. “We are seeing the emergence of a group of companies that garner reputation equity by being positively associated with multiple industries […] companies like Apple, Google, and Amazon.com combine innovation and leadership across multiple business areas, giving them true competitive advantage.”


    Enhance your mobility and turn your device into a power tool!  Discover select accessories such as; stylus & pens, micro SD memory cards, batteries, docking stations, Bluetooth headsets, data cables and glider gloves all specifically designed to make your devices functionally efficient and performance rich.


    Between the iconic mobile tech devices (the iPad, iPhone, iPod, iTouch etc), the must-have accessories for those devices (docking stations, headphones and the like), and cloud services that Apple is going to bring to our homes with an iTV Apple fits Fronk’s model very well. Google will deliver comparable innovation and products, but may be hurting its brand reputation by not having the total control over device creation by its myriad of manufacturers as Apple does. Their core approaches to business, development and brand management vary – but then again, so does the name of which company reigns supreme.




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  • Mac Pro to Sport New Intel Chipset
    Posted on February 21, 2012 by Pure Mobile

    By Megan Fleet


    MacBook Pro New Intel Chipset


    What a nice change of pace to hear news about major improvement’s to Apple’s newest version of its MacBook Pro!   With mobile technology more prevalent in our daily lives, consumers are used to being inundated with updates of the latest tablets, smartphones and the like. And while Apple has done a great job of branding its Macs, we just don’t get as many updates on them.


    Leaving your valuable mobile devices unprotected is risky!  Discover the latest innovative protection solutions... stylish top brand bags, sleeves and cases specifically designed to protect your devices from scratches and blemishes.  Tough on the outside, sweet on the inside these brand name protection accessories combine complete device coverage with sleek artistic expression.


    So without further ado, an anonymous source spoke to MIC Gadget about the possibility of Apple switching back to NVIDIA as the primary GPU of its upcoming Mac Pro. That change is not the only one expected with the latest version of the company’s swanky offering. Reports also indicate that the new Mac Pro will sport Intel’s upcoming Ivy Bridge chipset. This will result in a faster, more efficient processor than the Sandy Bridge processor thanks to 22 nanometer transistor technology.


    Enhance your mobility and turn your device into a power tool!  Discover select accessories such as; stylus & pens, micro SD memory cards, batteries, docking stations, Bluetooth headsets, data cables and glider gloves all specifically designed to make your devices functionally efficient and performance rich.


    These new chips also address the overheating issues that have been problematic with past models with a 30% increase in heat dissipation efficiency. According to the MIC Gadget report there is some testing of 8-core processors with 20MB of cache that would really add some zoom zoom to the Mac Pro.


    As it is typically the more creative and aesthetically driven set that reaches for Macs (artists, musicians, writers and the like), they will be pleased to know that NVIDIA’s “Kepler” platform was chosen for the graphics (this platform is slated to launch approximately the same time at the new Intel CPUs this year). But, as Apple doesn’t plan to unveil its latest Mac Pro line until third quarter of this year, additional details and changes are bound to come our way before the finished product hits shelves. Perhaps we will see peripheral devices at this year’s Mobile World Congress that will tie in Apple’s personal computer offerings to their strong line iYouNameIt.



    This post was posted in Uncategorized and was tagged with MacBook Pro, MacBook, Mac Pro, Intel Chipset, Apple

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  • Android Preferred OS in Q4 2011
    Posted on February 15, 2012 by Pure Mobile

    By Aldo Panessidi


    Android vs Apple


    According to analytics firm NPD, Android managed to steal the top spot from iOS by a sizable amount following Q4 last year, making Google's mobile OS the more popular choice amongst newcomers to the smartphone market.


    Android iOS Apple Chart


    First time smartphone buyers between October and December 2011 opted for an Android-based phone over an iPhone... that is 57% purchased an Android device, followed by 34% opting for an iPhone while the remaining 9% of buyers went with a different OS flavor.


    Smartphone buyers in general, across the same time frame, helped narrow the gap between the two front runners, but Android still came out on top with 48% of the market over the 43% belonging to iOS users.


    Leaving your valuable mobile devices unprotected is risky!  Discover the latest innovative protection solutions... stylish top brand bags, sleeves and cases specifically designed to protect your devices from scratches and blemishes.  Tough on the outside, sweet on the inside these brand name protection accessories combine complete device coverage with sleek artistic expression.


    Android iOS Apple Blackberry Chart


    When one considers the fact that time buyers are more likely to put extensive thought into their first smartphone purchase and given the plethora of form factors and brands out there running Android, the iPhone might not seem like the obvious choice for everyone.  Moreover, while iPhone is currently running on three of the top US carrier networks... Android devices feature on all four of the leading carriers


    Enhance your mobility and turn your device into a power tool!  Discover select accessories such as; stylus & pens, micro SD memory cards, batteries, docking stations, Bluetooth headsets, data cables and glider gloves all specifically designed to make your devices functionally efficient and performance rich.


    Android continues to grow in the US, despite many already proclaiming its over-saturation in the market. Between both Apple and Google, they have accumulated the lion's share of sales, leaving only the scraps to the likes of BBOS and Windows Phone, but all good things must come to an end; the question is, when?


    Which mobile OS (and mobile device) do you think is best suited for newcomers to the smartphone market and why? We'd love to hear your thoughts in the comments.



    This post was posted in Uncategorized and was tagged with Google+, Smartphone, Mobile OS, iOS, Android device, iPhone, Apple, Android

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