By Aldo Panessidi
Expectations for tablet sales keep increasing. The market research firm IDC just released a new study that shows a higher demand for tablets than they expected by the end of 2012 and beyond. IDC expects tablet shipments to reach 107.4 million this year, up from 106.1 million units.
By year end, the Apple iPad is expected to account for 62.5% of total global shipments, up from 58.2% in 2011. Android tablet market share looks like it will decline from 38.7% in 2011 to 36.5% in 2012.
In the longer term, IDC upped its 2013 tablet forecast from 137.4 million to 142.8 million units. The research firm expects 2016 worldwide shipments to reach 222.1 million units.
Tom Mainelli, research director for Mobile Connected Devices at IDC explained the increases this way: “Demand for media tablets remains robust, and we see an increasing interest in the category from the commercial side. We expect pending new products from major players, increasingly affordable mainstream devices, and a huge marketing blitz from Microsoft around Windows 8 to drive increased consumer interest in the category through the end of the year.”