By Adhurim Murtezai
The Consumer Electronics Show this week in Vegas is shaping up to be a great soapbox for reintroducing the feature phone king, Nokia, to the global competitive stage of smartphones. Beginning with an agreement with Microsoft last year, the Finnish company is placing its initial bets on the United States market and its partnership with Microsoft.
During Nokia’s press conference at CES, the audience was treated to more news about the Nokia line up of smartphones. Also mentioned is how the Windows mobile OS pairs with Nokia specific apps for a top notch customer experience. To top off the conference, there was a glimpse of the AT&T exclusive partnership in store for US customers (looks as though at least the Lumia 900 will not be unlocked).
As the Lumia 900 will be its flagship 4G LTE phone in the US, this is not surprising. The flip side is that the Lumia 710 launched with T-Mobile last year may now be fair game to be made available as an unlocked device to appease customers who prefer to choose their carrier and their smartphone. Leaving your valuable mobile devices unprotected is risky! Discover the latest innovative protection solutions... stylish top brand bags, sleeves and cases specifically designed to protect your devices from scratches and blemishes. Tough on the outside, sweet on the inside these brand name protection accessories combine complete device coverage with sleek artistic expression.
What’s really interesting is the pairing with Microsoft. The Windows Phone has not had an easy time of penetrating markets and neither has the ASUS tablet. But Microsoft isn’t a phone company per se. With a partnership between two companies that excel at what they do and have global brand recognition, 2012 could shape up to truly be Nokia / Microsoft’s year in consumer electronics. And, with the huge market shares of Windows Office there is great potential for business to business sales of smartphones (an audience member did inquire on a rumored RIM acquisition).
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Jumping ahead to the use of the Lumia 900 as a remote for the Kinect technology for Xbox, the streamlining and integration potential of these two companies looks poised to seriously compete in the home, in the car (thank you, Nokia Drive), and in the office. Throw in a solid punch with those peripheral tech devices and accessories that make this kind of technology so much more meaningful in the real world, and we may have a great year of competition and innovation between Nokia / Microsoft, Google Android and Apple!