The all in analytical company, the Nielsen company, has announced that the usage of smart phone data has risen as much as 89% in the United States over the course of the first quarter of 2011. The data consumed is rising at a very fast pace, and it appears that the largest users of data and the smart phone era or android users such as unlocked Xperia Arc, Samsung galaxy II, etc... During the same period of time during 2010, the average smart phone user only used about 230 MB of data on their device. However last quarter, the number went up significantly, about 89%, to as much as 435 MB of data over that same period of time. The heaviest amounts of data that was used among the top 10% of all users of smart phones went from 1.8 GB during that quarter to 4.6 GB during that quarter. Keep in mind, that these are the largest users of data in the smart phone era, and are not representative of all smart phone users.
However, during the same amount of time the average cost to the user or per megabyte for smart phone data, dropped as much as 46% over that same period. This shows that data is becoming progressively less expensive for most users, and shows that even though the amount of data that is being used is going up, it does appear to be getting cheaper. The largest majority of users use very small amounts of data. The largest amount of data was used by users in the 99th and 98th percentile, who used the bulk of the data that was gathered. The cost of data per megabyte was $.14 in the first quarter of 2010. This number dropped all the way down to eight cents per megabyte last quarter.
It is interesting to see that android users are the largest users of data. One would think that I phone users would be the largest users of data based on the number of people that own them. Perhaps the low level of intrigue that makes the unlocked iPhone 4 so popular is one of the reasons why users do not use as much data. Also, the fact that it is a closed interface could lead to more users using less data than Android users, which utilize an open interface.