Humankind's fascination with gadgets can only be rivalled by our longstanding fascination with water.
So, even though we quake with fear at the thought of submerging our iPads, iPhones and other devices, it shouldn't really surprise us that, when people go swimming or surfing, they want to take their tablet or smartphone along.
But now, the New York Times' Gadgetwise blog is reporting on the company's latest in elemental shielding for Apple devices.
This time, LifeProof has taken its efforts to tablets, with the waterproof Nüüd iPad case. The product gets its name from the fact that there's actually no screen covering – your iPad's naked glass screen is already waterproof, and adding an extra film on top only reduces clarity.
Instead, the Nüüd case seals around the glass and provides a waterproof backing for the rest of the iPad. There's also access at the bottom for charging and syncing, so you don't have to constantly take the case off and put it back on again.
As Gadgetwise points out, you still may not want to do any serious snorkeling with your iPad, since it wasn't really designed for that. But the new iPad case is great for poolside, a day at the beach, or any other routine encounter with water.
You may swear to have never texted on the toilet, but show me the techie who says they've never brought their phone or tablet into the bathroom, and I'll show you a liar. In any case, waterproofing just makes solid sense.
Any survival expert will tell you that where there's life, there's water. But as we at Pure Mobile know, where there's life, there's also tech.