AT&T revealed that they spent approximately $65 million in the Bay area between 2008 and through the third quarter of 2009 to enhance their 3G network services. The upgrade is part of a strategy for AT&T to deliver innovative services for Smartphone and broadband users. With the new 850 MHz Spectrum in, place AT&T will provide greatly enhanced quality for those accessing their wireless network from inside buildings, and it will allow the company to adequately handle the growing mobile broadband customer base.
In addition to the 3G network, upgrade the expenditure by AT&T also improved cellular services around the Bay area as well. The investment increased the capacity for connection between cell sites, which is critical due to the rapid expansion of mobile connectivity needs. The growth in AT&T 3G users, due to Smartphone upgrades and other mobile devices, has been over 2000 percent since 2008 according to internal company data. This exponential increase is the primary driving force behind the millions spent.
Across the country, AT&T offers 3G services in more than 350 metropolitan areas. However, nowhere is the desire for these devices more in demand than San Francisco specifically, and California in general. To keep up with this massive, and growing, demand AT&T felt that the 3G infrastructure investment was warranted and will serve to solidify their position as the top provider of these services. To that end, the Spectrum upgrade will allow users to experience a greater quality when making a call, accessing an application, or surfing the net.
AT&T has also announced plans to upgrade their infrastructure nationwide with the HPS 7.2 technology. They hope to have this project completed by 2010 in the San Francisco area and nationwide by 2011. As part of this effort, the company will also add 1900 cell sites around the country to meet the demands of consumers.