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Samsung Knocks Off Apple As No. 1 Smartphone Provider

By Aldo Panessidi

Samsung Defeats Apple

In just one year, Samsung has taken the top spot from Apple as the world’s largest smartphone vendor. Samsung shipped over 42 million phones in 1Q 2012, as opposed to Apple’s 31 million. For Samsung, that’s a one year improvement in their shipment numbers of 267%!

Smartphone Market Share 2012


Samsung’s impressive growth doesn’t stop there. The South Korean- based vendor also ousted longtime leader Nokia to become the world’s largest mobile phone vendor by recording a 35% increase in phone shipments during the past year, as opposed to Nokia’s decrease of 24%.

As you would expect, this kind of growth is translating into big money. Samsung increased its profits by 82% to a record 5.05 trillion in the first quarter of the year.

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Smartphone Market Share 2012

According to IDC senior research analyst Ramon Llamas, “Apple launched its popular iPhone 4S in additional key markets, most notably in China, and Samsung experienced continued success from its Galaxy Note smartphone/tablet and other Galaxy smartphones. With other companies in the midst of major strategic transitions, the contest between Apple and Samsung will bear close observation as hotly-anticipated new models are launched.”

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Samsung and Apple’s gains have come at the expense of Nokia, Blackberry and HTC. Nokia’s shipments fell 15% to capture only 8.2% of the global smartphone market. RIM’s share fell from 13.6% in the first quarter of 2011 to 6.7% last quarter, and HTC’s market share dropped from 8.9% to 4.8%.

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One thought on “Samsung Knocks Off Apple As No. 1 Smartphone Provider”

  • Tellervo Warelius
    Tellervo Warelius May 27, 2012 at 3:43 am

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