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RIM Rebrands BBX as Blackberry 10

By: Aldo Panessidi

 

A lingering black cloud seems to be looming over Blackberry-maker RIM.  Starting with their announcement of a huge write-off on its Playbook Tablet, then having one of their company executive facing legal charges following a stampede at new device launch in  Indonesia and just last week having  two executives behaviour divert a plane.  Most recently, RIM was forced to rebrand their next-generation BBX platform to BlackBerry 10 after a trademark dispute with Basis of Albuquerque, New Mexico.

RIM Rebrands BBX as Blackberry 10

Our sources indicate that software company Basis International released a statement saying that a US federal court in Albuquerque has granted a temporary restraining order against RIM, barring it from using Basis' BBX trademark.  The judicial injunction officially bars RIM from using the trademark at its Asian DevCon conference on Wednesday and Thursday in Singapore.  This conference typically introduces a plethora of innovative protective solutions and premium electronic accessories from the industry's most respected and leading brands.

"RIM doesn't typically comment on pending litigation, however RIM has already unveiled a new brand name for its next generation mobile platform. As announced at DevCon Asia, RIM plans to use the 'BlackBerry 10' brand name for its next generation mobile platform," RIM said.  Leaving your valuable mobile devices unprotected is risky!  Protect your devices from scratches and blemishes with stylish top brand accessories.

RIM Rebrands BBX as Blackberry 10

Research in Motion is counting on the BBX platform technology to revive its BlackBerry franchise, yet, it seems that is has run into trouble even before the company could install the system in its latest BlackBerry smartphone line.

Albuquerque-based Basis International claims the "BBX" name is protected by trademarks it holds and that they had earlier threatened to take legal action against RIM unless it stopped using the moniker.  Moreover, Basis said RIM had refused requests to stop using the moniker at the DevCon conference, which resulted in the company filing for the temporary restraining order.  BAs for Blackberry, BX had been the planned name for the software that would power the phones, which will mark a transition to a form of the QNX operating system presently used on the PlayBook Tablet.

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