There are few press conferences happening this week with the important ones being from Blackberry and Motorola. In typical fashion the major companies are aligning their conferences in time for the holiday season to build up the hype and speculation on what new and exciting features are going to be made available.
For last little while Blackberry has been under the gun in that they have long been seen as a phone that has been behind in the times. Most wondered when they will make significant improvements to their operating system. Well, the wait is finally over as Blackberry has just announced their new BBX platform.
The key feature of the operating system is that it is making use of HTML 5 and Blackberry is encouraging developers to use HTML 5 to bridge the gap other applications with the several Blackberry operating systems that are currently being used on their phones such as Unlocked Bold 9900, Torch 9860, etc. This includes Blackberry OS 6, Blackberry OS 7, as well as the native BBX platform set to be released shortly. Other features of the platform include support for integration into the Blackberry cloud service and their proprietary UI framework which will be available in the coming weeks.
RIM hopes that the release of the BBX platform will be used to create what they term as super apps taking advantage of Blackberry BBM functionality that can make for a very unique and personal user experience.
If the BBX platform was released a year or so ago we would be excited about the features and possibilities that the platform provides. However, most of the functionality already exists on other operating systems on the market making the news not so great. We'll see how the launch of this platform will affect the overall perception of Blackberry as well as market share and support from developers they will receive.
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