In a recent survey performed by Crowd Science ArsTecnica is reporting that 40% of BlackBerry users indicated they have plans to switch out their BlackBerry for an iPhone when their contracts are up. Some other interesting facts that this survey dug up are:
- 33% of iPhone owners and 16% of BlackBerry owners use their device exclusively for personal use, not work
- 1% of iPhone owners and 7% of BlackBerry owners use their device exclusively for business purposes
- 66% of iPhone owners and 77% of BlackBerry owners are using their device for both business and personal purposes
While the 40% might not be all that accurate and is probably a little on the high side, the survey had a margin of error of +/- 10%, it is still an alarming number for BlackBerry to consider. Even at 30% BlackBerry has to do some careful evaluation of their product to ensure some customer loyalty and not lose their entire customer base to the more personal use friendly iPhone and Droid devices.
This survey should be an eye opener for BlackBerry and show that their consumers are looking for a device that they can use for both their personal and business needs. By offer some more apps that cover the personal uses their consumers are looking for BlackBerry will certainly be making their current users much happier.