The Simon Property Group, that current owns more than 350 malls in the United States of America has teamed up with a startup from Silicon Valley called Shopkick in order to devise a way to make cell phone coupons work.
Starting from August, around 25 malls in the cities of Loa Angeles, San Francisco, Chicago and New York will have devises installed that will help Shopkick in its effort to make its cell phone coupons work. The malls owned by Simon Property Group, have on an average, 140-150 stores and the shops that will be participating in this scheme will have to have speakers installed near its entrance, which will emit a high frequency sound that is beyond the audibility limit of humans, but the frequency will match that of the microphones in mobile phones. When a customer walks by the store, they can activate the application, which is by the way, only available on unlocked iPhone4 and Android powered devices, and will start to receive points, discount offers, news and updates about what the shop has to offer and so much more that the shop could use to get you inside and cajole you to part with your money.
Four other big guns in the retail business are also using the latest application from Shopkick, the most recognizable being Macy’s Big Buy, although the other three wished to remain anonymous. Macy’s will have the technology up and running in almost 25% of its store in one week in the test phase and if the experiment goes well, they will expand it to the other stores as well. Sources reveal the Macy’s stores in San Francisco might be the first ones to have this technology.
However, the skepticism about it is still there and experts believe that it will drive young people to shop online even more.